The Basketball-to-Golf Shoe Pipeline Is Real, and Adidas Is Late to It
Adidas Golf's 49% ranking jump masks a bigger problem: Nike owns the basketball-to-golf crossover market Adidas once had access to.
The Feed, Page 21
Golf Brand News
This is the desk's daily coverage. Brand moves, marketing plays, retail shifts, athlete deals, the WITB tells, and the what-does-this-mean takes the rest of golf media isn't writing.
Other publications cover the players. We cover the companies. The ones writing the checks, signing the deals, missing the moments, reading the room, and occasionally surprising everyone.
Filter by brand to track a specific name. Sort by date for the freshest. Every story here gets read against the Index, so when a brand makes a move you can see whether the data agrees.
Which Golf Brand Stories Are in The Feed?
Titleist GTS Driver Launch Signals a Fitting-First Strategy That Rivals Have Ignored
Titleist's GTS driver launch leans on Club Champion fittings over retail, a fitting-first strategy that separates the brand from distance-focused rivals.
Why Is Malbon So Popular?
Malbon is popular because it brought streetwear sensibility to golf apparel, helped by collabs with Nike and Coca-Cola and Jason Day's 2024 Masters moment.
Who Owns Malbon Golf? The Founders and the $33M Round
Malbon Golf is owned by founders Stephen and Erica Malbon, who started the brand in Los Angeles in 2017. Anthos Capital led a $33 million funding round in 2025.
Where Is Callaway Headquartered?
Callaway Golf is headquartered at 2180 Rutherford Road, Carlsbad, California, where it has operated since the early 1980s. Parent: Topgolf Callaway Brands.
Where Are Callaway Clubs Made? The Answer Changed in 2010
Callaway clubs are designed in Carlsbad and mostly assembled in Monterrey, Mexico since 2010, with components from Asia. Premium balls come from Chicopee, MA.
Where Is TaylorMade Headquartered?
TaylorMade is headquartered at 5545 Fermi Court, Carlsbad, California, with about 2,100 employees. Owned by Centroid Investment Partners since 2021.
Where Are TaylorMade Clubs Manufactured?
TaylorMade clubs are designed in Carlsbad, California with assembly in the US and Japan. Components are sourced from China, Taiwan, Japan, and Vietnam.
Where Is Titleist Headquartered?
Titleist is headquartered at 333 Bridge Street, Fairhaven, Massachusetts, where parent Acushnet has operated since 1910. Its ball plants are in New Bedford.
Where Are Titleist Clubs Made?
Titleist clubs are assembled in Carlsbad, California and regional hubs, with components from Japan, Taiwan, China and Vietnam. Designed in the USA.
Who Owns Scotty Cameron?
Scotty Cameron is owned by Acushnet, parent of Titleist and FootJoy. The partnership began in 1994 after Bernhard Langer won the Masters with a Cameron putter.
College Golf's Streaming Bet Finds a Rangefinder Brand Willing to Pay for the Audience
Blue Tees partners with Babygrande Golf for NCAA regional broadcasts, betting on college golf's niche streaming audience for affordable visibility.
Jones and Payntr Built the Heritage Golf Shoe That Actually Performs
Jones Sports Co. and Payntr Golf collaborate on the RS, a heritage-styled golf shoe with modern performance tech at $200.
TaylorMade's MG5 Wedge Grinds Explained: Why the Details Matter More Than the Tour Wins
TaylorMade's MG5 wedge lineup offers six grinds. Here's what each one does and why the selection tool matters more than the tour wins.
Nike Finally Made a Golf Shoe Worth Wearing Off the Course
Nike Pegasus One G named top golf shoe of 2026 by MyGolfSpy's footwear editor. Running shoe DNA finally meets the fairway.
Justin Rose's Two Week Equipment Overhaul Signals Something Bigger at the PGA Championship
Justin Rose debuts Callaway Quantum driver at PGA Championship after switching irons last week. Three equipment storylines worth tracking at Aronimink.
Indoor Golf's Real-Money Moment: Five Iron Bets Big on Tournament Play
Five Iron Golf launches real-money tournaments across 15 markets, backed by Callaway investment. Indoor golf's competitive future takes shape.
Is G/Fore Owned by Peter Millar?
G/Fore, Peter Millar, and a luxury conglomerate: a famous founder and an ownership story most golfers have half right. The full picture, untangled.
Where Is Avoda Golf Based?
Avoda Golf is based in Pittsburgh, founded in 2023 by Tom Bailey. The hand-built iron brand broke out when Bryson DeChambeau won the 2024 US Open with them.
Where Is Takomo Golf From?
Where is Takomo Golf from? The Finnish direct-to-consumer brand designs, builds, and prices in a way the country label alone does not explain. The full origin.
Who Owns Odyssey Golf? The Nine-Figure Deal Behind It
Odyssey has not been independent since the 1990s. The buyer paid nine figures, kept the name, and turned it into the best-selling putter brand in golf.
Cameron Young's Ball Switch Is the Best Marketing Titleist Never Paid For
Cameron Young's switch to Titleist's Pro V1x Double Dot changed his career. Here's what the data says and why it matters for the rollback.
The 65/90 Split: Why Under Armour Is Betting Both Sides of Golf's Footwear Divide
Under Armour Golf explains the 65/90 split between retail spikeless sales and Tour spiked usage, betting on both sides of the footwear divide.
MacGregor's $170 Wedge Set Is a Direct Shot at Golf's Price Inflation Problem
MacGregor's $170 MT Tourney Wedge Set delivers three full-face wedges for less than one premium wedge, challenging golf's inflated pricing structure.
Launch Monitor Wars Heat Up as Indoor Golf Finally Sheds Its Arcade Roots
Foresight Sports faces pressure as indoor golf tech matures and competitors close the accuracy gap. What's next for the launch monitor market?
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