Footjoy

Fairhaven, Massachusetts, USA

Apparel & Footwear; Bags & Accessories
#5
Global Rank
View Index →

FootJoy is the longest-standing and most dominant brand in golf footwear, with a history that stretches back more than a century and a tour presence that consistently outpaces every competitor. Owned by Acushnet Holdings, the parent company of Titleist, FootJoy has been the number-one shoe on the PGA Tour for decades, a testament to its performance, fit, and trust among professional golfers. The brand's origins trace to 1857, when it began as a general footwear company before focusing exclusively on golf shoes in the mid-20th century. FootJoy's reputation is built on tour-proven models like the Pro|SL, Premiere Series, and Traditions, which combine classic styling with modern comfort and traction technologies. The brand also dominates the glove category, where its StaSof, WeatherSof, and Pure Touch models are industry standards. FootJoy's gloves are worn by more tour professionals than any other brand, reinforcing its position as the most trusted name in golf's most tactile equipment category. In recent years, FootJoy has modernized its product line with hybrid shoes like the Fuel and Flex, designed to appeal to younger golfers and athleisure trends, while maintaining its core performance offerings. The brand's distribution is extensive, reaching virtually every pro shop, golf retailer, and online channel globally. FootJoy's tour partnerships, including long-term relationships with major champions, provide both credibility and visibility. While newer brands like adidas, Nike, and Ecco have introduced style and technology innovations, FootJoy remains the default choice for golfers who prioritize proven performance and fit consistency. The brand represents the establishment in golf footwear, reliable, ubiquitous, and trusted by players at every level.

DI Score 44.9
MoM Change -18.2%
3M Trend +60.2%
12M Trend +0.0%

Footjoy Interest Over Time

How search demand for Footjoy has moved over time, indexed against the rest of the field.

Brand index Global index avg Projected

Key Moments

The product, marketing, culture, and on-course moments that moved search interest in Footjoy in a given month.

Apr 2026
  • Cameron Young won the 2026 Players Championship in March, wearing FootJoy Premiere Series shoes to victory.
  • The Aimé Leon Dore FootJoy collaboration launched in April with all-black croc leather-style golf shoes, featuring the best golf shoe of 2026.
  • FootJoy expanded its Premiere Series with new Marquis and Madison models featuring ARCTrax outsole technology.
Mar 2026
  • The complete 2026 Premiere Series golf shoe line launched with Packard models releasing March 12 and Marquis models following May 1, featuring the new ARCTrax outsole technology designed for enhanced Tour-level traction and stability.
  • Will Zalatoris tested the new Premiere Series prototypes at the Sentry Tournament of Champions in January 2025 and called them "a 12 out of 10," saying he felt "at a competitive disadvantage if I'm not wearing these".
  • The Premiere Series accounts for roughly 40% of all footwear worn on the PGA Tour and DP World Tour, making it the most dominant golf shoe model at the professional level.

Rankings by Market

Brand interest is not uniform. Where Footjoy is searched hardest, and where it lags, varies market to market.

Market Rank DI vs Last Month Year-over-Year Index Size
🌎 Global #5 44.9 -18.2% 0.0% 3.5M
🇺🇸 United States #5 45.0 -17.7% -17.7% 2.5M
🇯🇵 Japan #12 16.2 -15.8% -15.8% 77K
🇰🇷 South Korea #8 13.4 +22.9% 0.0% 21K
🇬🇧 United Kingdom #3 54.6 -18.2% 0.0% 292K
🇨🇦 Canada #5 36.5 -18.2% -18.2% 281K
🇨🇳 China #13 15.6 -70.6% -44.4% 4K
🇦🇺 Australia #5 54.5 0.0% 0.0% 103K
🇩🇪 Germany #5 36.4 0.0% 0.0% 81K
🇸🇪 Sweden #6 24.3 -18.2% 0.0% 97K
🇫🇷 France #3 44.4 0.0% 0.0% 55K

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