Fantl Sport

Founded 2021 · Auckland, New Zealand

Apparel & Footwear
#205
Global Rank
View Index →

Key Takeaways

Fantl Sport ranks #205 of 215 golf brands on the DORMIED Index for Jul 2026, with a Demand Index score of 0.1, down 46.2% month over month. Its strongest single market is Australia, where it ranks #130. Fantl Sport is an Apparel & Footwear brand, founded in 2021, based in Auckland, New Zealand.

Fantl Sport is designed for a climate that refuses to commit. Dan Fantl founded the brand in Auckland in 2021 after nine years as creative director at Les Mills International, and the design brief comes directly from New Zealand weather, where four seasons in a day is a description rather than a figure of speech. That produces layering-first technical apparel built for a range of conditions instead of a single one, sold under the line Engineered for the course of life. The brand frames golf as a gateway to a broader active lifestyle rather than a sport with a dress code, and the fitness background shows in how the product is constructed and marketed. It is a one-to-ten person operation running direct with free New Zealand shipping and a stated intent to take New Zealand design to the world. There is very little golf apparel coming out of New Zealand at any scale, which makes Fantl a genuine outlier. The test is whether a technical layering story built for Auckland reads the same anywhere else.

DI Score 0.1
MoM Change -46.2%
3M Trend +41.7%
12M Trend -17.6%

Updated Jul 2026

Fantl Sport Interest Over Time

How search demand for Fantl Sport has moved over time, indexed against the rest of the field.

Brand index Global index avg Projected

Rankings by Market

Brand interest is not uniform. Where Fantl Sport is searched hardest, and where it lags, varies market to market.

Market Rank DI vs Last Month Year-over-Year Index Size
🌎 Global #205 0.1 -46.2% -17.6% 3.1M
🇺🇸 United States #206 -64.3% +66.7% 2.3M
🇯🇵 Japan #191 -100.0% -100.0% 70K
🇰🇷 South Korea #205 19K
🇬🇧 United Kingdom #180 0.1 0.0% +100.0% 237K
🇨🇦 Canada #200 -50.0% 0.0% 267K
🇨🇳 China #193 4K
🇦🇺 Australia #130 0.7 0.0% -36.4% 95K
🇩🇪 Germany #194 0.1 0.0% 72K
🇸🇪 Sweden #202 -100.0% 84K
🇫🇷 France #195 -100.0% -100.0% 44K

Frequently Asked Questions

Who owns Fantl Sport?

Fantl Sport is independently owned.

Where is Fantl Sport based?

Fantl Sport is based in Auckland, New Zealand.

When was Fantl Sport founded?

Fantl Sport was founded in 2021.

Is Fantl Sport a good golf brand?

As of Jul 2026, Fantl Sport ranks #205 of 215 golf brands on the DORMIED Index with a DI score of 0.1. Its search interest is up 41.7% over the last three months. Its strongest market is Australia, where it ranks #126.

The Scorecard · Newsletter

Where does Fantl Sport go next month?

Fantl Sport is ranked #205 of 215 and moved -46.2% this month. The Scorecard explains the moves that mattered.

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