WAAC

Founded 2015 · Seoul, South Korea

Apparel & Footwear
#158
Global Rank
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What Should You Know About WAAC?

WAAC ranks #158 of 215 golf brands on the DORMIED Index for Sep 2026, with a Demand Index score of 0.5, down 23.1% month over month. Its strongest single market is South Korea, where it ranks #38. WAAC is an Apparel & Footwear brand, founded in 2015, based in Seoul, South Korea.

WAAC stands for Win At All Costs, which is either a mission statement or a joke depending on how seriously you take a brand with its own mascot. Kolon FnC launched it in 2015 and it is now the most internationally visible Korean golf label after G/FORE, which Kolon also controls. The design language is loud by category standards, built on bold graphics and a distinctive character, with Cool-Tech and Flex-Stretch fabrics doing genuinely technical work underneath the noise. Its credibility comes from national team work: WAAC supplied 38 pieces of kit for the Korean golf team at the Tokyo Olympics, from competition wear to caddie bags and Boston bags, and repeated at Paris. Minjee Lee has been an apparel signing since 2021 and won the Evian Championship in the brand's kit that same year. Kolon FnC dates to 1973 and runs more than thirty labels out of Seoul. WAAC pushed hard at the 2026 PGA Show, framing itself as the leader in K-golf. It is the brand most likely to test whether Korean golf fashion travels to the West at scale.

DI Score 0.5
MoM Change -23.1%
3M Trend -7.7%
12M Trend -23.1%

Updated Sep 2026

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WAAC Interest Over Time

How search demand for WAAC has moved over time, indexed against the rest of the field.

Brand index Global index avg Projected

Where Does WAAC Rank in Each Market?

Brand interest is not uniform. Where WAAC is searched hardest, and where it lags, varies market to market.

Market Rank DI vs Last Month Year-over-Year Index Size
🌎 Global #158 0.5 -23.1% -23.1% 2.6M
🇺🇸 United States #156 0.5 -18.2% -18.2% 1.8M
🇯🇵 Japan #73 1.4 -18.2% 0.0% 65K
🇰🇷 South Korea #38 2.5 +28.6% 0.0% 20K
🇬🇧 United Kingdom #156 0.2 -55.6% -42.9% 220K
🇨🇦 Canada #152 0.5 -36.4% -22.2% 191K
🇨🇳 China #124 3.8 0.0% 0.0% 4K
🇦🇺 Australia #144 0.5 0.0% -42.9% 88K
🇩🇪 Germany #188 0.1 0.0% -50.0% 64K
🇸🇪 Sweden #178 0.1 0.0% 0.0% 72K
🇫🇷 France #183 0.2 0.0% 0.0% 44K

What Do Golfers Ask About WAAC?

Who owns WAAC?

WAAC is owned by Kolon FnC (Kolon Industries).

Where is WAAC based?

WAAC is based in Seoul, South Korea.

When was WAAC founded?

WAAC was founded in 2015.

Is WAAC a good golf brand?

As of Sep 2026, WAAC ranks #158 of 215 golf brands on the DORMIED Index with a DI score of 0.5. Its search interest is down 7.7% over the last three months. Its strongest market is South Korea, where it ranks #41.

The Scorecard · Newsletter

Where Does WAAC Go Next Month?

WAAC is ranked #158 of 215 and moved -23.1% this month. The Scorecard explains the moves that mattered.

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