WAAC

Founded 2015 · Seoul, South Korea

Apparel & Footwear

#163

Global Rank

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WAAC stands for Win At All Costs, which is either a mission statement or a joke depending on how seriously you take a brand with its own mascot. Kolon FnC launched it in 2015 and it is now the most internationally visible Korean golf label after G/FORE, which Kolon also controls. The design language is loud by category standards, built on bold graphics and a distinctive character, with Cool-Tech and Flex-Stretch fabrics doing genuinely technical work underneath the noise. Its credibility comes from national team work: WAAC supplied 38 pieces of kit for the Korean golf team at the Tokyo Olympics, from competition wear to caddie bags and Boston bags, and repeated at Paris. Minjee Lee has been an apparel signing since 2021 and won the Evian Championship in the brand's kit that same year. Kolon FnC dates to 1973 and runs more than thirty labels out of Seoul. WAAC pushed hard at the 2026 PGA Show, framing itself as the leader in K-golf. It is the brand most likely to test whether Korean golf fashion travels to the West at scale.