Monzee

Founded 2014 · Tokyo, Japan

Bags & Accessories
#175
Global Rank
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Key Takeaways

Monzee ranks #175 of 215 golf brands on the DORMIED Index for Jul 2026, with a Demand Index score of 0.4, up +13.6% month over month. Its strongest single market is Japan, where it ranks #22. Monzee is a Bags & Accessories brand, founded in 2014, based in Tokyo, Japan.

Monzee is an imaginary animal, half monkey and half chimpanzee, chosen because a monkey moves through forest the way a golfer survives one. The Tokyo company was founded in 2014 and the designer, known simply as Yuki, grew up in Carlsbad, which is the closest thing golf has to a company town, and brings West Coast warmth to a range made entirely in Japan. His personal best is 62 and he is still trying to beat it. The output is small-batch and handmade: headcovers, caddie bags, pouches, gloves, caps and apparel built from vintage and high-quality materials by craftsmen the brand selects individually, in quantities small enough that resale listings carry real value. Monzee signed Yuta Ikeda in 2025, its first professional contract, with the JGTO veteran carrying its headcovers, bag, wear, gloves and caps for the season, and representative director Yuki Uesako framed it as the start of taking the brand global. Japan is DORMIED's second-largest tracked market and the one where craft accessory brands hold the most weight. Monzee is a good test of whether that weight travels.

DI Score 0.4
MoM Change +13.6%
3M Trend -5.9%
12M Trend +0.0%

Updated Jul 2026

Monzee Interest Over Time

How search demand for Monzee has moved over time, indexed against the rest of the field.

Brand index Global index avg Projected

Rankings by Market

Brand interest is not uniform. Where Monzee is searched hardest, and where it lags, varies market to market.

Market Rank DI vs Last Month Year-over-Year Index Size
🌎 Global #175 0.4 +13.6% 0.0% 3.1M
🇺🇸 United States #197 0.1 +50.0% 0.0% 2.3M
🇯🇵 Japan #22 8.9 +22.0% 0.0% 70K
🇰🇷 South Korea #115 0.3 0.0% -50.0% 19K
🇬🇧 United Kingdom #160 0.2 +25.0% +25.0% 237K
🇨🇦 Canada #175 0.2 +66.7% -28.6% 267K
🇨🇳 China #26 7.7 +50.0% +200.0% 4K
🇦🇺 Australia #165 0.2 0.0% +100.0% 95K
🇩🇪 Germany #179 0.1 0.0% 0.0% 72K
🇸🇪 Sweden #171 0.1 0.0% 0.0% 84K
🇫🇷 France #166 0.1 0.0% 44K

Frequently Asked Questions

Who owns Monzee?

Monzee is owned by Kabushiki-gaisha Monzee.

Where is Monzee based?

Monzee is based in Tokyo, Japan.

When was Monzee founded?

Monzee was founded in 2014.

Is Monzee a good golf brand?

As of Jul 2026, Monzee ranks #175 of 215 golf brands on the DORMIED Index with a DI score of 0.4. Its search interest is down 5.9% over the last three months. Its strongest market is Japan, where it ranks #22.

The Scorecard · Newsletter

Where does Monzee go next month?

Monzee is ranked #175 of 215 and moved +13.6% this month. The Scorecard explains the moves that mattered.

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One of our favorite X accounts... deeply researched and very well written.
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