Birdie & Ace

Founded 2022 · USA

Apparel & Footwear

#174

Global Rank

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Birdie & Ace entered the women's golf apparel market in 2022 with a clear thesis: women who play golf increasingly demand clothing that works across activities and occasions, not just on the course. The brand develops collections designed for both golf and tennis, recognizing that many women participate in both sports and value versatility over single-use garments. This cross-sport approach informs everything from fabric selection to design aesthetics, pieces must perform during a golf swing and a tennis serve while looking appropriate for the clubhouse or lunch afterward. In 2024, NBC GolfPass named Birdie & Ace the Best Overall Women's Golf Fashion brand, a recognition that validated the brand's positioning and execution. The collections emphasize premium technical fabrics, flattering fits developed specifically for women's bodies rather than adapted from men's patterns, and colorways that feel contemporary without chasing fast-fashion trends. Key products include performance skorts, moisture-wicking polos, and layering pieces that integrate seamlessly into an active lifestyle wardrobe. Birdie & Ace represents the new generation of women's golf brands, founded by women, designed for women, and built around how women actually live and move rather than how the industry traditionally thought they should dress for golf. The brand competes in an increasingly crowded space that includes both legacy players expanding women's offerings and newer direct-to-consumer competitors, but has differentiated through quality, versatility, and a clear point of view. As women's participation in golf continues growing, particularly among younger, more active demographics, brands like Birdie & Ace benefit from increased expectations around fit, function, and style that legacy golf apparel often fails to meet.