Honors

Founded 2023 · Nashville, Tennessee, USA

Apparel & Footwear
#203
Global Rank
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Key Takeaways

Honors ranks #203 of 215 golf brands on the DORMIED Index for Jul 2026, with a Demand Index score of 0.1, flat month over month. Its strongest single market is South Korea, where it ranks #137. Honors is an Apparel & Footwear brand, founded in 2023, based in Nashville, Tennessee, USA.

Honors is named for the player who tees off first, and the brand has the confidence to match. Amy Parker Anderson, Huntley Rodes and Jenna Walter met over a round at Gaylord Springs in Nashville in 2021, spent months surveying female golfers on driving ranges, and launched in 2023 with an eleven-piece collection built from the survey data. The aesthetic references 1960s course photography, Katharine Hepburn, Carolyn Bessette Kennedy and 1990s Cindy Crawford, and the palette is deliberately restricted to black, navy, white and beige, which in a category defined by what the founders call shrinking and pinking is itself the statement. The blazer at $295 is the signature piece, with cheeky embroidery inside the breast pocket reading my other jacket is green. Walter played Division I golf, Anderson and Rodes came out of the New York fashion world, and the split shows in a product that fits both a tee box and an office. The brand went wholesale through RepSpark in 2024 and runs pop-ups it calls Honors Hours. It is the most tightly art-directed of the new women's brands.

DI Score 0.1
MoM Change +0.0%
3M Trend +23.1%
12M Trend -19.0%

Updated Jul 2026

Honors Interest Over Time

How search demand for Honors has moved over time, indexed against the rest of the field.

Brand index Global index avg Projected

Rankings by Market

Brand interest is not uniform. Where Honors is searched hardest, and where it lags, varies market to market.

Market Rank DI vs Last Month Year-over-Year Index Size
🌎 Global #203 0.1 0.0% -19.0% 3.1M
🇺🇸 United States #200 0.1 0.0% -17.6% 2.3M
🇯🇵 Japan #209 -100.0% 70K
🇰🇷 South Korea #137 0.3 0.0% 0.0% 19K
🇬🇧 United Kingdom #202 0.0% 0.0% 237K
🇨🇦 Canada #208 0.0% -50.0% 267K
🇨🇳 China #196 -100.0% 4K
🇦🇺 Australia #191 0.1 0.0% 0.0% 95K
🇩🇪 Germany #206 -100.0% -100.0% 72K
🇸🇪 Sweden #186 0.1 0.0% 0.0% 84K
🇫🇷 France #212 -100.0% 44K

Frequently Asked Questions

Who owns Honors?

Honors is independently owned.

Where is Honors based?

Honors is based in Nashville, Tennessee, USA.

When was Honors founded?

Honors was founded in 2023.

Is Honors a good golf brand?

As of Jul 2026, Honors ranks #203 of 215 golf brands on the DORMIED Index with a DI score of 0.1. Its search interest is up 23.1% over the last three months. Its strongest market is South Korea, where it ranks #132.

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Where does Honors go next month?

Honors is ranked #203 of 215 brands across 10 markets.

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