Honors

Founded 2023 · Nashville, Tennessee, USA

Apparel & Footwear
#193
Global Rank
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What Should You Know About Honors?

Honors ranks #193 of 215 golf brands on the DORMIED Index for Aug 2026, with a Demand Index score of 0.1, up +129.4% month over month. Its strongest single market is Sweden, where it ranks #168. Honors is an Apparel & Footwear brand, founded in 2023, based in Nashville, Tennessee, USA.

Honors is named for the player who tees off first, and the brand has the confidence to match. Amy Parker Anderson, Huntley Rodes and Jenna Walter met over a round at Gaylord Springs in Nashville in 2021, spent months surveying female golfers on driving ranges, and launched in 2023 with an eleven-piece collection built from the survey data. The aesthetic references 1960s course photography, Katharine Hepburn, Carolyn Bessette Kennedy and 1990s Cindy Crawford, and the palette is deliberately restricted to black, navy, white and beige, which in a category defined by what the founders call shrinking and pinking is itself the statement. The blazer at $295 is the signature piece, with cheeky embroidery inside the breast pocket reading my other jacket is green. Walter played Division I golf, Anderson and Rodes came out of the New York fashion world, and the split shows in a product that fits both a tee box and an office. The brand went wholesale through RepSpark in 2024 and runs pop-ups it calls Honors Hours. It is the most tightly art-directed of the new women's brands.

DI Score 0.1
MoM Change +129.4%
3M Trend +73.8%
12M Trend +129.4%

Updated Aug 2026

Honors Interest Over Time

How search demand for Honors has moved over time, indexed against the rest of the field.

Brand index Global index avg Projected

Where Does Honors Rank in Each Market?

Brand interest is not uniform. Where Honors is searched hardest, and where it lags, varies market to market.

Market Rank DI vs Last Month Year-over-Year Index Size
🌎 Global #193 0.1 +129.4% +129.4% 3.7M
🇺🇸 United States #180 0.1 +178.6% +178.6% 2.6M
🇯🇵 Japan #210 67K
🇰🇷 South Korea #190 -100.0% -100.0% 19K
🇬🇧 United Kingdom #200 0.0% 0.0% 268K
🇨🇦 Canada #207 0.0% 0.0% 309K
🇨🇳 China #194 4K
🇦🇺 Australia #191 0.1 0.0% 0.0% 110K
🇩🇪 Germany #199 0.1 0.0% 75K
🇸🇪 Sweden #168 0.1 0.0% 0.0% 90K
🇫🇷 France #211 -100.0% 45K

What Do Golfers Ask About Honors?

Who owns Honors?

Honors is independently owned.

Where is Honors based?

Honors is based in Nashville, Tennessee, USA.

When was Honors founded?

Honors was founded in 2023.

Is Honors a good golf brand?

As of Aug 2026, Honors ranks #193 of 215 golf brands on the DORMIED Index with a DI score of 0.1. Its search interest is up 73.8% over the last three months. Its strongest market is Sweden, where it ranks #164.

The Scorecard · Newsletter

Where Does Honors Go Next Month?

Honors is ranked #193 of 215 and moved +129.4% this month. The Scorecard explains the moves that mattered.

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One of our favorite X accounts... deeply researched and very well written.
Country Club Confidential

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