Hedge

Founded 2021 · New York, USA

Apparel & Footwear
#214
Global Rank
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What Should You Know About Hedge?

Hedge ranks #214 of 215 golf brands on the DORMIED Index for Aug 2026, with a Demand Index score of 0.0, down 33.3% month over month. Its strongest single market is China, where it ranks #193. Hedge is an Apparel & Footwear brand, founded in 2021, based in New York, USA.

Hedge is named for the ones in Bridgehampton, and it is not being subtle about it. Antonia DiPaolo and Meagan Ouderkirk built the brand around a question they kept asking about their own wardrobes, which was why certain pieces made them feel more confident than others, and then applied the answer to racquet and course wear. The positioning is luxury tennis and golf attire for women who want to walk off the eighteenth or the baseline and into dinner without changing, which is a crowded thesis in 2026 but was less so when they started. What separates Hedge from the Hamptons-adjacent field is that it treats the two sports as one wardrobe rather than two collections, and the design language is closer to contemporary fashion than to performance apparel. The brand has drawn coverage in Hamptons Magazine and the lifestyle press rather than the golf trades, which tells you where its customer already shops. It is a small, high-price, high-taste operation in a category where taste is the only durable moat.

DI Score 0.0
MoM Change -33.3%
3M Trend +0.0%
12M Trend -33.3%

Updated Aug 2026

Hedge Interest Over Time

How search demand for Hedge has moved over time, indexed against the rest of the field.

Brand index Global index avg Projected

Where Does Hedge Rank in Each Market?

Brand interest is not uniform. Where Hedge is searched hardest, and where it lags, varies market to market.

Market Rank DI vs Last Month Year-over-Year Index Size
🌎 Global #214 -33.3% -33.3% 3.7M
🇺🇸 United States #213 -33.3% 0.0% 2.6M
🇯🇵 Japan #204 67K
🇰🇷 South Korea #206 19K
🇬🇧 United Kingdom #199 0.0% 0.0% 268K
🇨🇦 Canada #214 -100.0% -100.0% 309K
🇨🇳 China #193 4K
🇦🇺 Australia #211 0.1 110K
🇩🇪 Germany #207 -100.0% -100.0% 75K
🇸🇪 Sweden #205 -100.0% 90K
🇫🇷 France #202 45K

What Do Golfers Ask About Hedge?

Who owns Hedge?

Hedge is independently owned.

Where is Hedge based?

Hedge is based in New York, USA.

When was Hedge founded?

Hedge was founded in 2021.

Is Hedge a good golf brand?

As of Aug 2026, Hedge ranks #214 of 215 golf brands on the DORMIED Index with a DI score of 0.0. Its search interest is flat. Its strongest market is Australia, where it ranks #189.

The Scorecard · Newsletter

Where Does Hedge Go Next Month?

Hedge is ranked #214 of 215 and moved -33.3% this month. The Scorecard explains the moves that mattered.

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Same category · closest search interest

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