Hedge

Founded 2021 · New York, USA

Apparel & Footwear

#213

Global Rank

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Hedge is named for the ones in Bridgehampton, and it is not being subtle about it. Antonia DiPaolo and Meagan Ouderkirk built the brand around a question they kept asking about their own wardrobes, which was why certain pieces made them feel more confident than others, and then applied the answer to racquet and course wear. The positioning is luxury tennis and golf attire for women who want to walk off the eighteenth or the baseline and into dinner without changing, which is a crowded thesis in 2026 but was less so when they started. What separates Hedge from the Hamptons-adjacent field is that it treats the two sports as one wardrobe rather than two collections, and the design language is closer to contemporary fashion than to performance apparel. The brand has drawn coverage in Hamptons Magazine and the lifestyle press rather than the golf trades, which tells you where its customer already shops. It is a small, high-price, high-taste operation in a category where taste is the only durable moat.