What's In The Bag

What This Data Is

The current equipment setup of 294 professional golfers, refreshed weekly and recorded at the item level: driver, fairway woods, hybrids, irons, wedges, putter, ball and grips, with brand, model, shaft and loft where available. Tour-usage percentages are calculated on the 181 bags updated within the last 12 months, which is why a leaderboard note cites a smaller denominator than the player count above: an older bag stays on its player page but does not count as evidence of what the tour plays now.

This is equipment in play, not equipment sold. A brand here means a tour professional chose it in competition, which is a different signal from market share or endorsement spend. Some of the most tour-popular brands barely register with amateurs, and that gap is what this page exists to show.

Reading the Tour Usage vs. Amateur Attention Chart

Two independent signals, plotted against each other. X is tour usage: the share of tracked players carrying at least one product from that brand. Y is amateur attention: global search interest for August 2026 from the DORMIED Index, scaled so the most-searched brand on this chart scores 100. The scale is set only by brands found in tour bags, so a lifestyle or content brand topping the full Index cannot compress every equipment brand's position. Hover a dot for its full Index score and rank.

The dashed line is a reference, not a regression. It runs from zero to the most-used brand on tour at 100, marking where attention would sit if it tracked tour usage exactly. Above it are brands commanding more attention than their tour presence suggests, usually names with strong retail reach. Below it are pro favorites the amateur game has not caught up with.

How the Tour-Usage-to-DI Join Works

Each equipment brand is mapped to its DORMIED Index entry. Not all have one, particularly grip and shaft makers that do not compete in the retail categories the Index tracks. Those brands still appear in the leaderboards but are excluded from the chart, which needs both figures to plot: 10 of 37 brands in ranked bags currently lack a mapping and render as plain text rather than links.

The Index measures search interest, not sentiment or purchase intent. A low score means a brand is niche or regional rather than disliked. For equipment especially, the distance between tour presence and public awareness can be large, and that distance is often where the market is moving before the mainstream notices.