ACCRA

Founded 2002 · Kingston, Ontario, Canada

Tech & Training Aids

#140

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ACCRA operates in the precision end of the golf shaft market, where tolerances are measured in fractions of grams and flex points are tuned to individual swing profiles. Founded in Kingston, Ontario in 2002, the brand built its reputation on high-performance shafts designed for custom fitting and elite players who demand consistency from one shaft to the next. ACCRA shafts are known for tight manufacturing tolerances and tour-level performance, making them a fixture in better player's bags and a staple offering at premium club fitters. The brand's Tour Z line has been particularly popular among competitive amateurs and teaching professionals seeking a stable, mid-launch profile. ACCRA operates under the TRUE Sports umbrella, part of the True Temper family, which gives it access to advanced materials and manufacturing capabilities while maintaining a distinct identity focused on boutique performance. Unlike mass-market shaft brands that prioritize volume and broad appeal, ACCRA targets the narrow band of golfers who understand what a shaft actually does and are willing to pay for measurable performance gains. The brand doesn't chase tour staff deals or flood retail shelves; instead, it relies on club fitters and word-of-mouth among serious players. In a shaft market increasingly dominated by Fujikura, Mitsubishi, and Graphite Design, ACCRA holds its ground by focusing on build quality and fitting precision. It's the kind of brand that PGA professionals know well but recreational golfers might never encounter unless they go through a proper fitting session.