Same Head, Same Loft, $250 More: Scotty Cameron's Spec III Math
Scotty Cameron's $800 Phantom OC Spec III putters are blacked-out versions of stock heads. The engineering is real. The limited-edition case is not.
The Feed
Golf Brand News
This is the desk's daily coverage. Brand moves, marketing plays, retail shifts, athlete deals, the WITB tells, and the what-does-this-mean takes the rest of golf media isn't writing.
Other publications cover the players. We cover the companies. The ones writing the checks, signing the deals, missing the moments, reading the room, and occasionally surprising everyone.
Filter by brand to track a specific name. Sort by date for the freshest. Every story here gets read against the Index, so when a brand makes a move you can see whether the data agrees.
Which Golf Brand Stories Are in The Feed?
40 Years of Clubs, Zero Years of Balls: Tour Edge Starts on the Practice Range
Tour Edge made Exotics the official ball of NXXT's junior and women's pro tours. A range-sampling play ahead of its 2026 golf ball launch.
8.1 Strokes Gained Putting With a Grip Retail Never Stocked. SuperStroke Is Selling It Direct.
SuperStroke's tour-only Zenergy 2.0 PT putter grip goes direct-to-consumer after Jacob Bridgeman's Biltmore Championship Asheville win.
An $89 Hotel Rate Put Streamsong Above Pebble Beach. Foresight Sports Built the Index.
Foresight Sports ranked Streamsong the No. 1 US golf destination ahead of Pebble Beach. The methodology, and why a launch monitor brand built it.
A Distillery's Website Is Now an Apparel Channel: Malbon and Bushmills Found the Angle
Malbon and Bushmills launched a 12-piece collection today. The real story is the distillery's website becoming a non-endemic golf apparel channel.
Hotels Don't Name Their Gym Equipment. A Dallas Ritz-Carlton Named Its Trackman Range.
A Ritz-Carlton Dallas golf package names its Trackman range beside its championship courses. What amenity status means for Trackman's business.
A Label Tacked Down Like a Sneaker Tongue: Ahead Moves on Stitch Golf's Craft Lane
Ahead added five logo decoration techniques for golf headwear. The craft look is now wholesale, and Stitch Golf's visual premium just got harder to defend.
Design Filter Number One Is a Golf Swing. Lululemon Golf Never Had One.
Technically Golf is betting a golf-native design brief beats Lululemon Golf's athleisure playbook. Why taste and order size matter more than stretch fabric.
Current-Generation Drivers Are $200 Off in September. TaylorMade Wrote That Calendar.
PXG cut $200 off current-generation Lightning drivers in early September. TaylorMade built the compressed launch calendar that makes those markdowns inevitable.
A League Where No Shot Travels 200 Yards. Blue Tees Put Its Name On It.
Blue Tees title-sponsors the Grass League Match Series postseason at the Boulders and Indian Wells. Why a rangefinder brand is buying a par-3 league.
Two Weight Ports Made It Illegal. Takomo's IGNIS D2 Runs One.
Takomo's IGNIS D2 driver replaces the non-conforming D1 at $329, dropping heel and toe weight ports for a single rear weight. What the fix reveals.
Zero-Torque Putters Created a Grip Problem. SuperStroke Built a SKU for It.
SuperStroke's Zenergy TLT Off Axis is a putter grip built for zero-torque heads, and a Cameron McCormick instruction piece is how it gets sold.
Pre-Order by Oct. 1, Ship by Christmas: Johnnie-O Lands in a Tourism Board's Merch Box
Johnnie-O joins Play Golf Myrtle Beach's Centennial Collection boxes with Style Driver, and the Oct. 1 pre-order deadline reveals the real business model.
The Most Accurate Game Improvement Iron of 2026 Has No Tour Staff. Takomo Built It.
Takomo's Iron 101 MKII was the most accurate game improvement iron in MyGolfSpy's 2026 test of 40+ models. Why a DTC brand keeps winning these.
A $200 Radar Unit Broke the Launch Monitor Price Floor. Shot Scope Just Restocked It.
Shot Scope's $200 LM1 launch monitor is back in stock nationally after a six-month sellout. Why the price tier matters more than the hardware.
Qualifying Spots From the Gulf to San Diego, With Callaway's Name on the Trophy
Future Champions Golf expands into the UAE with a new Middle East championship feeding the FCG Callaway World Championship. What Callaway gets for its name.
Thirty-One Names on the Tour Staff, None of Them Japanese: PXG Hires a Country Manager
PXG names Maki Shinoda General Manager of PXG Japan. Why the hire signals a real market build, and what the missing JLPGA staff player reveals.
One Area Code as the Entire Target Market: Bettinardi Bets on Chicago
Bettinardi's 312 Beer Collection with Goose Island narrows a limited drop to one city, plus an Oct. 1 chipping event at the Salt Shed Pub.
A Scholarship Fund Is the Real Product in Vessel's Steph Curry Collection
Vessel's Steph Curry collection lands Sept. 16 with a scholarship fund for the Underrated Golf Tour. Why the structure matters more than the logo.
Three Models, One Price: Srixon Just Priced the Combo Set Instead of the Iron
Srixon adds the ZXi5+ players distance iron and prices ZXi7, ZXi5 and ZXi5+ identically at $1,499.99. Why the flat pricing targets combo-set fittings.
Neither Forged Nor Cast, and Five Months Late: McLaren's Series 1 Blade Finally Ships
McLaren Golf's Series 1 blade ships at the end of September at $375 per club. Why the delay and the metal injection molding matter more than the badge.
$280 Off Mizuno Irons, $100 Off Odyssey Putters, and a TaylorMade Page With No Number on It
A golf deals roundup named five discounts this week and TaylorMade was not one of them. Why holding price in July is a strategy with real costs.
Two Lengths, No Lie Angle Option: Where Wilson's $199 Zero-Torque Savings Came From
Wilson's Infinite Zero Torque putters hit $199.99 by cutting the fitting matrix, not the build. Two lengths, no lie option, and 2026's best short-putt data.
A $1,899.99 Package Set Made the Bestseller List. TaylorMade's Kalea Gold Is Not for Beginners.
TaylorMade's $1,899.99 Kalea Gold made PGA TOUR Superstore's 2026 bestseller list. Complete golf sets are no longer a price-driven beginner category.
Two Low-Spin Tour Heads Tied for Last. Tour Edge Got the Headline.
Tour Edge's Exotics LS finished last in MyGolfSpy's 2026 fairway wood test at 8.2, tied with Callaway's Triple Diamond. The distance data says otherwise.
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