27 Grinds Are the Only Moat Vokey Has Left, and Kirkland Just Proved It
Kirkland's $67 GEN 3 wedge beat Vokey SM11 in MyGolfSpy's 2026 test. The spin data was nearly identical. Titleist's real moat is 27 grind options.
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Golf Brand News
This is the desk's daily coverage. Brand moves, marketing plays, retail shifts, athlete deals, the WITB tells, and the what-does-this-mean takes the rest of golf media isn't writing.
Other publications cover the players. We cover the companies. The ones writing the checks, signing the deals, missing the moments, reading the room, and occasionally surprising everyone.
Filter by brand to track a specific name. Sort by date for the freshest. Every story here gets read against the Index, so when a brand makes a move you can see whether the data agrees.
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PAGE 1Sep 1, 2026 to Sep 5, 202625 articles · 27 brands covered
A 108-Gram MODUS3 You Can't Buy Anywhere. Nippon Shaft Built It Only for Honma.
Honma's T//WORLD irons ship with two Nippon Shaft MODUS³ profiles you can't buy separately. Why the co-development matters more than the S15C claim.
The One Thing Golfers Talk About and Never Measure. The Stack System Just Put a Number on It.
The Stack System launched Practice Tracker free with its $289 Stack Radar, adding a consistency metric called Spread to a category built on subscriptions.
A 30-Yard Miss Both Ways, and Nobody Would Sell Him Out of His PING G430
A MyGolfSpy forum refused to name a driver for a 115-mph PING G430 LST owner. Why fitting-first culture is PING's moat and its ceiling.
Gonzaga Does Not Play FBS Football. Rhoback's Gameday Collection Includes It Anyway.
Rhoback's Gameday Collection covers 80 schools, including six that don't play FBS football. The collegiate licensing footprint is the real story.
Two Bounce Numbers and No Grind Chart: Honma Is Betting Against Wedge Fitting Itself
Honma's new HMSS wedge cuts bounce options to two per loft and prices at $160. A simplification play from a brand built on hand-forged luxury.
Nobody Buys a Travel Cover Because a Tour Pro Uses One. Sun Mountain Signed a Creator Instead.
Sun Mountain signed creator Mac Boucher as brand ambassador, and the deal's focus on travel bags and luggage reveals the real strategy behind it.
$199.99 Buys Zero Torque Now, and Wilson Aimed It at a 33-Inch Shelf Nobody Stocks
Wilson adds two 33-inch women's Zero Torque putters at $199.99, undercutting L.A.B. and Odyssey. MIM construction explains the price. Aug 27 launch.
The One Iron Category That Needs No R&D Budget, and MacGregor Just Priced It at $599
MacGregor's $599 Toney Penna Tour Forged MB undercuts Titleist and Mizuno blades by half in the one iron category that needs no R&D budget.
A 34-Degree 7-Iron in 2026. Mizuno Just Bet That Loft Inflation Peaked.
Mizuno's Pro S-4 iron lands Sept. 17 at $215 per club with a 34-degree 7-iron, weak lofts by design, and a four-year life cycle aimed at retail.
Nobody Needs a Leather Sunday Bag. Vessel Priced One Anyway, and It Will Sell.
Vessel's Sunday IV Leather and ECCO's $300 BIOM C5 Premium launched days apart. Both sell want, not need, and both use the same price ladder logic.
Banned On Tour For Working Too Well, Green Books Are Now A $49 Bushnell Product
Bushnell Golf relaunches Green Books at $49, selling amateurs the slope maps the USGA banned on tour in 2019. A rangefinder margin play in paper form.
An A Flex Turns Up in a Tour Shaft Line, and VA Composites' SYNYSTR HL Is Chasing a Wider Room
VA Composites' SYNYSTR High Launch adds A flex and 55-gram options to a tour shaft line. The spec sheet says more about the target buyer than the marketing does.
Golf School Graduates Buy Drivers. TaylorMade Is Paying $300 to Be There First.
Marriott Golf Academy is handing golf school students up to $300 in TaylorMade gift cards. The lesson tee is the cheapest high-intent lead source in golf.
The Longest Ball at 115 MPH Comes From a Company With No Shelf Space. Snell Won Anyway.
Snell's PR4 measured longest at 115 mph in MyGolfSpy's 2026 ball test, beating 47 balls. Why the win still leaves the DTC brand's real problem unsolved.
Selling Golf on Fake Leather Worked. Now Vessel Wants $999 for the Real Thing.
Vessel's new Sunday IV Leather runs $999 in three colorways. Why the premium bag brand that built itself on synthetic leather just went real.
The One Fabric in Golf Nobody Can Patent, and B. Draddy Built a Brand on It
B. Draddy's Labor Day cotton polo sale exposes the real strategy: building a premium golf apparel brand on a fabric nobody can patent or protect.
MOI Is a Driver Word. Bridgestone Just Put It on a Golf Ball.
Bridgestone's Chris Gotterup made the 2026 Presidents Cup team on a captain's pick. The TOUR B X MOI claim, and the asset Bridgestone keeps burying.
250,000 Rounds a Year, Zero Tour Events: Magnolia and Palm Golf Courses Rebuilt for Everyone Else
Disney's Magnolia reopened after a Ken Baker renovation that cut 35 percent of the sand. With Palm Golf Course and 250,000 rounds a year, volume drove the design.
Fitted by Age, Not Height: Tour Edge's Max-J Skips the Junior Category's Own Standard
Tour Edge's Max-J junior sets fit by age, not height, breaking the category standard. Five configurations, no price announced, and a grandparent thesis.
Beaten in Its Own Spin Test and Published It Anyway: Inside Tour Edge's $110 Exotics Milled Wedge
Tour Edge launches Exotics Milled wedges Sept. 14 at $110 with three bounce options, milled grooves, and internal testing the brand admits it lost.
A Quilted Jacket Earns What Three Polos Do. Sun Day Red Finally Built a Fall Line.
Sun Day Red's Osprey Suede and Quilt & Coffee fall collection mark the brand's first real outerwear push. Why the suede and the season both matter.
One Yard Apart on Accuracy, $400 Apart on Price: What Garmin's G82 Is Actually Selling
Garmin's $600 Approach G82 and the $200 Shot Scope H50 tied on GPS accuracy. The $400 premium buys a launch monitor, not a better GPS.
Five New Putter Shapes, and the PowerBilt Name Is Nowhere on Them
Hireko's Intech Trakker KX putter launch reveals how PowerBilt's US licensee runs a house of heritage nameplates without fitting bays or tour budgets.
Owning the Tannery Is Why Ecco Can Sell You the Same Shoe Twice
Ecco Golf's BIOM C5 Premium upgrades leather and swaps in a metal Boa dial. Owning its own tanneries is why the margin math works better than rivals'.
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