Payntr Just Invented a Golf Shoe Holiday. Nike Has Been Running That Play Since 2014.
Payntr Golf declares August 7 an annual drop date with the Eighty Seven SC Big Logo. A sneaker-culture play in a category that has never had a drop calendar.
The Feed
Golf Brand News
This is the desk's daily coverage. Brand moves, marketing plays, retail shifts, athlete deals, the WITB tells, and the what-does-this-mean takes the rest of golf media isn't writing.
Other publications cover the players. We cover the companies. The ones writing the checks, signing the deals, missing the moments, reading the room, and occasionally surprising everyone.
Filter by brand to track a specific name. Sort by date for the freshest. Every story here gets read against the Index, so when a brand makes a move you can see whether the data agrees.
Golf news feed
PAGE 1Aug 3, 2026 to Aug 6, 202625 articles · 22 brands covered
Odyssey Cut New Tooling for Left-Handed Damascus Putters and Refused to Charge for It
Odyssey is releasing three left-handed Damascus Milled putters at $699.99, absorbing new tooling costs rather than charging lefties a premium. What it signals.
Costco Found The One Club Category Golf Can't Protect. It's Selling Three Forged Wedges For $200.
Costco's $200 Kirkland Signature forged wedge set attacks golf's only true consumable club category, and the wedge market has no IP left to defend itself with.
Adidas Put BOOST Back in the CODECHAOS. That's an Admission, Not an Upgrade.
Adidas restored full-length BOOST to the CODECHAOS 27 BOA after a lukewarm 25. Why the foam swap backfired and what it signals for golf footwear pricing.
The Callaway Logo on That Fall Polo Is a Royalty Check, Not a Product Decision
Callaway's Summer/Fall 2026 apparel line is designed by Perry Ellis under license. What that structure says about the brand's soft goods strategy.
Malbon Hired a Film Crew for a Junior Golf Event. That's the Whole Story.
Malbon named Babygrande Golf production partner for Future Buckets. Why hiring a film crew for a junior event signals IP development, not sponsorship.
Ball Lab Graded Golf's Best-Selling Soft Ball a C. The Factory List Explains Most of It
Callaway's Supersoft earned a C grade and Not Recommended verdict in MyGolfSpy Ball Lab testing. The two-country factory list explains most of the story.
Shot Scope Built a $149 App That Makes Its Own Watches Harder to Sell
Shot Scope's $149.99 Apple Watch app undercuts its own V5 and X5 trackers. Inside the subscription-free bet and what it costs the roadmap.
Sun Mountain Hired Joel Dahmen to Star in a Seven-Part Documentary. About Bags.
Sun Mountain's seven-part documentary with Joel Dahmen and Ryggs Johnston is a bid to solve golf's hardest branding problem: making bags interesting.
Shot Scope Just Sold Software Into the Device Killing Its Own Watch Business
Shot Scope launched a $149.99 lifetime Apple Watch GPS app that competes with its own wearables. A deliberate cannibalization bet on the ecosystem.
The 588 Grind Is Back at $199.99, and Cleveland Golf Just Moved Into Vokey's Price Neighborhood
Cleveland Golf's RTZ 2 wedges bring back the 588 grind and Roger Cleveland himself, at $199.99. That price puts Cleveland in Vokey territory for the first time.
Adidas Just Priced Its Spikeless Shoe Like a Tour Shoe. That's the Actual News.
Adidas Golf priced the CODECHAOS 27 BOA at $200, the same as the Tour360. Why spikeless-cleated price parity is the real story behind the launch.
KBS Just Won Another Tour Event in the One Club Nobody Gets Fitted For
KBS won the Rocket Classic in the wedges, and the strategy behind that credit says more about steel shaft economics than the trophy does.
The Most Important Club in MyGolfSpy's Slow-Swing Driver Test Isn't a Club
Foresight Sports supplies the GCQuad behind MyGolfSpy's Most Wanted driver data. Owning golf's measurement layer is a quieter business than selling clubs.
The Real Reason the Presidents Cup Keeps Picking B. Draddy: 200 Embroidery Heads in Wisconsin
B. Draddy and Zero Restriction return to outfit both 2026 Presidents Cup teams at Medinah. The win has more to do with Wisconsin logistics than design.
Callaway's $1,600 Rusting Blade Has No Tech, No Retail and About 200 Sets. The Distribution Is the Real Story.
Callaway's Apex MB Tour Raw is a 200-set, DTC-only blade with no tech and a rusting finish. The distribution model is the real story here.
Titleist Missed Every Value Iron Award of 2026. It Was Still in Every Shot Hit.
Titleist won none of MyGolfSpy's 2026 value iron awards, but Pro V1 was the control ball in all 47 tests. That position is worth more than a category win.
Mizuno Just Won The Most Wanted Hybrid Test. Nobody Has Owned Hybrids Since Adams Died.
Mizuno's JPX One won MyGolfSpy's 2026 Most Wanted Hybrid outright. Why a test win in golf's most brand-agnostic club slot matters more than it looks.
Nine New Colorways, Zero New Shoes: Sun Day Red Learns the Sneaker Business
Sun Day Red just refreshed its Pioneer and Presidio golf shoes with nine fall colorways and no product changes. Why that sneaker-style play matters.
Cleveland Bet the Whole Company on Wedges. RTZ 2 Is the First Real Test.
Cleveland Golf's RTZ 2 wedges bring back the 588 grind and expand to five soles. The first real test of the brand's exit from woods and irons.
Three Precision Pro Rangefinders, a 0.3-Point Spread, and $120 of Daylight Between Them
Precision Pro placed three rangefinders in MyGolfSpy's 2026 Most Wanted test. The scores were close. The pricing ladder is the real story.
MacGregor's Toney Penna CB Was One of the Longest Irons in the Test. That's the Problem.
MacGregor's Toney Penna Tour Forged CB finished last in MyGolfSpy's 2026 player's iron test. The distance score explains the problem, and the brand's history explains the rest.
PXG Stopped Buying Tour Stars. Now It Drafts Them.
PXG's tour staff is now a scouting operation, not a checkbook. Why signing Korn Ferry players beat paying Lydia Ko, and what it still costs the brand.
