PXG

Founded 2014 · Scottsdale, Arizona, USA

Clubs & Balls
#15
Global Rank
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Key Takeaways

PXG ranks #15 of 215 golf brands on the DORMIED Index for Jul 2026, with a Demand Index score of 20.1, down 18.2% month over month. Its strongest single market is South Korea, where it ranks #1. PXG is a Clubs & Balls brand, founded in 2014, based in Scottsdale, Arizona, USA.

PXG (Parsons Xtreme Golf) burst onto the golf equipment scene in 2014 with a luxury-first approach that disrupted traditional club pricing and positioning. Founded by billionaire entrepreneur Bob Parsons, who made his fortune selling GoDaddy, the brand built its early reputation on premium materials, aggressive performance claims, and an unapologetic price-is-no-object philosophy. Early PXG irons carried retail prices exceeding $4,000 per set, positioning them as status symbols as much as performance tools. The company's signature aesthetic features bold branding, military-inspired colorways, and design elements like visible screws and tungsten weights that telegraph premium construction. PXG's product line spans drivers, fairway woods, hybrids, irons, wedges, and putters, with models like the 0311 irons and Gen 6 drivers showcasing the brand's focus on multi-material construction and adjustability. The company manufactures its clubs in Scottsdale, emphasizing American production as part of its premium narrative. PXG operates primarily through a direct-to-consumer model, with company-owned fitting studios and an aggressive online presence. The brand has gradually shifted pricing strategy in recent years, introducing more frequent sales and accessible entry points while maintaining its luxury positioning. On tour, PXG has secured endorsements from players including Zach Johnson, Pat Perez, and Joel Dahmen, though its roster remains smaller than major OEMs. Bob Parsons himself remains the brand's most visible spokesperson, appearing in marketing campaigns and social media with a persona that embraces wealth, military veterans (Parsons is a Marine Corps veteran), and an outsider mentality. The brand has drawn both devotees who appreciate the performance and critics who question whether the premium pricing delivers proportional performance gains. PXG represents a segment of one in golf equipment: the luxury disruptor willing to challenge industry conventions on price, marketing, and distribution.

DI Score 20.1
MoM Change -18.2%
3M Trend -6.1%
12M Trend -55.0%

Updated Jul 2026

PXG Interest Over Time

How search demand for PXG has moved over time, indexed against the rest of the field.

Brand index Global index avg Projected

Rankings by Market

Brand interest is not uniform. Where PXG is searched hardest, and where it lags, varies market to market.

Market Rank DI vs Last Month Year-over-Year Index Size
🌎 Global #15 20.1 -18.2% -55.0% 3.1M
🇺🇸 United States #16 20.1 0.0% -55.3% 2.3M
🇯🇵 Japan #3 66.7 0.0% -18.2% 70K
🇰🇷 South Korea #1 100.0 -19.4% -34.1% 19K
🇬🇧 United Kingdom #18 16.2 -18.2% -45.5% 237K
🇨🇦 Canada #19 13.1 -19.4% -46.3% 267K
🇨🇳 China #16 12.8 0.0% -44.4% 4K
🇦🇺 Australia #36 6.0 -18.1% -54.6% 95K
🇩🇪 Germany #29 4.8 0.0% -45.5% 72K
🇸🇪 Sweden #38 1.8 0.0% -45.8% 84K
🇫🇷 France #18 7.3 -18.1% -41.0% 44K

PXG On Tour

Who plays PXG right now, pulled from the DORMIED WITB tour database.

Drivers · 7th on tour

4 of 187 current bags. Titleist leads (66).

Lightning Tour Max 2
0311 Black Ops Tour-2 1
0811 XF Gen4 1

Fairway Woods · 6th on tour

4 of 187 current bags. TaylorMade leads (83).

Secret Weapon 2
0311 Black Ops 1
0311 Gen5 1
Lightning 1

Hybrids · 6th on tour · 0317 X Gen 2 is the no. 3 hybrid model

2 of 187 current bags. Titleist leads (20).

0317 X Gen 2 2

Irons · 6th on tour

8 of 187 current bags. Titleist leads (56).

0211 ST 2
0317 CB 2
0317 ST 2
0311 Gen8 1
0311T Gen4 1
0311T Gen5 1
0311X Gen8 1
Prototype 1

Wedges · 7th on tour

6 of 187 current bags. Titleist leads (101).

0311 Sugar Daddy 1
0311 Sugar Daddy III 1
0311 Sugar Daddy Milled 1
0311T Sugar Daddy Milled 1
Sugar Daddy II 1
Sugar Daddy III Milled 1

Putters · 7th on tour

3 of 187 current bags. Odyssey leads (64).

Hellcat ZT 1
Proto 5.18 1
Prototype 1

Frequently Asked Questions

Who owns PXG?

PXG is owned by Parsons Xtreme Golf.

Where is PXG based?

PXG is based in Scottsdale, Arizona, USA.

When was PXG founded?

PXG was founded in 2014.

Is PXG a good golf brand?

As of Jul 2026, PXG ranks #15 of 215 golf brands on the DORMIED Index with a DI score of 20.1. Its search interest is down 6.1% over the last three months. Its strongest market is South Korea, where it ranks #1.

Do any pros play PXG?

Yes. 10 of the 187 ranked players in the DORMIED WITB database currently carry PXG equipment, including Jake Knapp, Eric Cole, Aldrich Potgieter.

The Scorecard · Newsletter

Where does PXG go next month?

PXG is ranked #15 of 215 and moved -18.2% this month. The Scorecard explains the moves that mattered.

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