PXG

Founded 2014 · Scottsdale, Arizona, USA

Clubs & Balls
#14
Global Rank
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What Should You Know About PXG?

PXG ranks #14 of 215 golf brands on the DORMIED Index for Sep 2026, with a Demand Index score of 20.1, down 18.2% month over month. Its strongest single market is South Korea, where it ranks #1. PXG is a Clubs & Balls brand, founded in 2014, based in Scottsdale, Arizona, USA.

PXG (Parsons Xtreme Golf) burst onto the golf equipment scene in 2014 with a luxury-first approach that disrupted traditional club pricing and positioning. Founded by billionaire entrepreneur Bob Parsons, who made his fortune selling GoDaddy, the brand built its early reputation on premium materials, aggressive performance claims, and an unapologetic price-is-no-object philosophy. Early PXG irons carried retail prices exceeding $4,000 per set, positioning them as status symbols as much as performance tools. The company's signature aesthetic features bold branding, military-inspired colorways, and design elements like visible screws and tungsten weights that telegraph premium construction. PXG's product line spans drivers, fairway woods, hybrids, irons, wedges, and putters, with models like the 0311 irons and Gen 6 drivers showcasing the brand's focus on multi-material construction and adjustability. The company manufactures its clubs in Scottsdale, emphasizing American production as part of its premium narrative. PXG operates primarily through a direct-to-consumer model, with company-owned fitting studios and an aggressive online presence. The brand has gradually shifted pricing strategy in recent years, introducing more frequent sales and accessible entry points while maintaining its luxury positioning. On tour, PXG has secured endorsements from players including Zach Johnson, Pat Perez, and Joel Dahmen, though its roster remains smaller than major OEMs. Bob Parsons himself remains the brand's most visible spokesperson, appearing in marketing campaigns and social media with a persona that embraces wealth, military veterans (Parsons is a Marine Corps veteran), and an outsider mentality. The brand has drawn both devotees who appreciate the performance and critics who question whether the premium pricing delivers proportional performance gains. PXG represents a segment of one in golf equipment: the luxury disruptor willing to challenge industry conventions on price, marketing, and distribution.

DI Score 20.1
MoM Change -18.2%
3M Trend -23.1%
12M Trend -45.3%

Updated Sep 2026

PXG Interest Over Time

How search demand for PXG has moved over time, indexed against the rest of the field.

Brand index Global index avg Projected

Where Does PXG Rank in Each Market?

Brand interest is not uniform. Where PXG is searched hardest, and where it lags, varies market to market.

Market Rank DI vs Last Month Year-over-Year Index Size
🌎 Global #14 20.1 -18.2% -45.3% 2.6M
🇺🇸 United States #15 20.1 -18.1% -45.3% 1.8M
🇯🇵 Japan #3 66.7 0.0% -33.3% 65K
🇰🇷 South Korea #1 100.0 +24.1% -18.2% 20K
🇬🇧 United Kingdom #20 16.0 -19.4% -46.3% 220K
🇨🇦 Canada #19 16.2 -17.2% -33.3% 191K
🇨🇳 China #17 19.2 -44.4% -28.6% 4K
🇦🇺 Australia #42 5.9 -18.6% -45.5% 88K
🇩🇪 Germany #30 4.8 -18.8% -18.8% 64K
🇸🇪 Sweden #38 1.2 -34.4% -19.2% 72K
🇫🇷 France #19 8.9 -18.1% 0.0% 44K

Which Tour Players Use PXG?

Who plays PXG right now, pulled from the DORMIED WITB tour database.

Drivers · 7th on tour

4 of 176 current bags. Titleist leads (69).

Lightning Tour Max 3
Eric ColeAldrich PotgieterHenrik Norlander
0311 Black Ops Tour-2 1
Christiaan Bezuidenhout

Fairway Woods · 6th on tour

6 of 176 current bags. TaylorMade leads (89).

Secret Weapon 4
Jake KnappAldrich PotgieterMichael JohnsonWill Cannon
0311 Black Ops 1
Christiaan Bezuidenhout
0311 Gen5 1
Eric Cole
Lightning 1
Eric Cole

Irons · 7th on tour

8 of 176 current bags. Titleist leads (62).

0317 ST 4
Eric ColeAldrich PotgieterDylan WuHenrik Norlander
0317 CB 3
Christiaan BezuidenhoutJoel DahmenHenrik Norlander
0211 ST 2
Jake KnappJoel Dahmen
0311 Gen8 1
Eric Cole
0311P Gen7 1
Dylan Wu
0311X Gen8 1
Aldrich Potgieter
Prototype 1
Luke List

Wedges · 6th on tour

5 of 176 current bags. Titleist leads (102).

0311 Milled Sugar Daddy II 1
Dylan Wu
0311 Sugar Daddy III 1
Aldrich Potgieter
Sugar Daddy II 1
Jake Knapp
Sugar Daddy III Milled 1
Christiaan Bezuidenhout
Tour Proto 1
Henrik Norlander

Putters · 7th on tour

2 of 176 current bags. Scotty Cameron leads (54).

Battle Ready II Torpedo 1
Henrik Norlander
Hellcat ZT 1
Eric Cole

Grips · 7th on tour

1 of 176 current bags. Golf Pride leads (146).

What Do Golfers Ask About PXG?

Who owns PXG?

PXG is owned by Parsons Xtreme Golf.

Where is PXG based?

PXG is based in Scottsdale, Arizona, USA.

When was PXG founded?

PXG was founded in 2014.

Is PXG a good golf brand?

As of Sep 2026, PXG ranks #14 of 215 golf brands on the DORMIED Index with a DI score of 20.1. Its search interest is down 23.1% over the last three months. Its strongest market is South Korea, where it ranks #1.

Do any pros play PXG?

Yes. 10 of the 176 ranked players with a current bag from the last 12 months in the DORMIED WITB database carry PXG equipment, including Jake Knapp, Eric Cole, Aldrich Potgieter.

The Scorecard · Newsletter

Where Does PXG Go Next Month?

PXG is ranked #14 of 215 and moved -18.2% this month. The Scorecard explains the moves that mattered.

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Which Golf Brands Are Similar to PXG?

Same category · closest search interest

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