Fore All

Founded 2022 · Salt Lake City, Utah

Apparel & Footwear

#77

Global Rank

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Fore All launched from Salt Lake City in 2022 with an explicit mission that challenged golf's traditional approach to women's sizing, fit, and inclusivity. The brand positions itself as women-first and size-inclusive, offering extended sizing and designing specifically for diverse body types rather than adapting men's patterns or limiting options to smaller size ranges. This approach reflects broader shifts in women's activewear and athleisure, where brands like Girlfriend Collective and Outdoor Voices have demonstrated demand for inclusive sizing and body-positive messaging, but applies these principles specifically to golf, a sport historically exclusive in multiple dimensions including how apparel was designed and sold. Fore All's collections emphasize modern fits, contemporary styling, and accessibility, with price points positioned to compete with mass-market options rather than premium or luxury brands. The messaging emphasizes welcoming newcomers to golf, removing barriers, and creating space for women who may not have felt represented by traditional golf apparel brands. This positioning has resonated particularly with younger women and pandemic-era golf converts, who often cite feeling unwelcome or out of place in traditional golf retail environments. Product-wise, Fore All offers polos, bottoms, outerwear, and accessories designed with technical performance in mind but prioritizing fit diversity and style accessibility. The brand operates primarily direct-to-consumer, which allows for controlled messaging and community building but limits the retail presence that drives much golf apparel purchasing. Fore All represents the new generation of women's golf brands, founded around inclusivity and modern values, built digitally first, and targeting women who came to golf recently rather than lifelong players. As women's golf continues diversifying, brands explicitly designed around inclusivity and accessibility are positioned to capture growth among demographics historically underserved by traditional golf retail.