Golftini

Founded 2004 · Chicago, Illinois, USA

Apparel & Footwear

#110

Global Rank

View Index →

Golftini was born in Chicago in 2004 from a simple frustration: founder Susan Lonkevich couldn't find a golf skort worth wearing. Two decades later, the brand she built around that problem has become synonymous with bold prints, statement skorts, and unapologetically feminine golf style. While the broader industry debated whether women wanted fashion or performance, Golftini planted a flag clearly on the fashion side, prints are vibrant, silhouettes are body-conscious, and the aesthetic priority is making women feel stylish rather than simply functional. The brand's signature is pattern: tropical prints, animal prints, geometric designs, and seasonal motifs that stand out in pro shops dominated by solids and conservative plaids. Skorts remain the hero category, offered in numerous lengths, fits, and patterns each season, but Golftini produces full collections including polos, sleeveless tops, dresses, and outerwear. The brand has maintained a consistent identity even as the women's golf apparel market has exploded with new entrants, Golftini knows its customer and serves her without chasing trends that don't align with the brand's DNA. The target audience is women who view golf as a social and style opportunity, who want to look distinctive on the course, and who prioritize fashion over technical performance claims. This positions Golftini more as lifestyle than athletic apparel, competing as much with contemporary women's fashion as with traditional golf brands. The brand maintains wide distribution through pro shops and golf retail, providing the visibility and accessibility that many direct-to-consumer competitors lack. As women's golf has grown and diversified, Golftini faces more competition in its fashion-forward lane, but benefits from established brand recognition, loyal customers, and two decades of understanding exactly who it serves and what they want.