Renwick

Founded 2020 · Bedford, New York, USA

Apparel & Footwear

#162

Global Rank

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Renwick started with a specific complaint: a man can buy a classic cotton polo anywhere and a woman cannot. Sisters Pippa and Sarah Renwick had talked about the idea for twenty years before taking the first step on Pippa's 40th birthday in 2019, buying fabric in the New York garment district and asking patternmakers to combine several shirts into one. Twelve months of development later the brand launched in March 2021. The hero product is a Peruvian pima cotton polo built to feel like their father's soft-striped 1970s shirts, and the range has since grown into dresses, skorts, sleeveless tops and a kids line. The ram's head logo comes from a pair of gold hoop earrings their mother and grandmother wore. Between them the sisters put in sixteen years at J.Crew, One Kings Lane, vineyard vines and Draper James, which shows in the merchandising discipline: a narrow assortment, a single defensible material story, and private club retail alongside direct. Renwick is not trying to be fashion-forward. It is trying to be the default, which is a harder and more valuable place to stand.