Miura Golf

Founded 1957 · Himeji, Japan

Clubs & Balls
#25
Global Rank
View Index →

Miura Golf was founded in 1957 by Katsuhiro Miura in Himeji, Japan, and remains a family-operated company dedicated to the craft of forged iron manufacturing. Miura is widely regarded as producing the finest-feeling irons in golf, built using traditional forging techniques, meticulous hand-grinding, and a level of precision that prioritizes feel and consistency over mass production. Each iron is forged from a single piece of soft carbon steel, then shaped and refined by highly trained craftsmen in the company's Japanese facility. Miura irons are not designed for distance or forgiveness, they're built for golfers who prioritize pure feedback, workability, and the tactile sensation of a perfectly struck shot. The company's blade irons, including the iconic CB-1008 and MB-001 models, are favored by tour players, scratch golfers, and club purists willing to pay premium prices for equipment that represents the gold standard of forged iron construction. Miura also produces limited-run wedges and putters, all adhering to the same exacting standards. The brand's production is intentionally small-scale. Miura does not chase volume or mass-market distribution; instead, it works through select retailers, custom fitters, and direct relationships with serious golfers. Lead times can stretch weeks or months, reinforcing the brand's positioning as bespoke equipment rather than off-the-shelf product. Tour presence is selective, some professionals play Miura irons, but the brand doesn't engage in aggressive tour marketing or equipment seeding. Miura represents the antithesis of modern equipment manufacturing: slow, expensive, uncompromising, and rooted in craftsmanship over technology. For golfers who believe the best clubs should be built by hand, not engineered in labs or stamped out in factories, Miura is the ultimate validation. It's equipment for players who understand what they're paying for and value feel above all else, a luxury product in the truest sense, where scarcity and quality justify the price.

DI Score 13.5
MoM Change +0.0%
3M Trend +0.0%
12M Trend +22.4%

Miura Golf Interest Over Time

How search demand for Miura Golf has moved over time, indexed against the rest of the field.

Brand index Global index avg Projected

Key Moments

The product, marketing, culture, and on-course moments that moved search interest in Miura Golf in a given month.

Apr 2026
  • Rose made the switch to a full set of Miura irons at the beginning of 2026
  • PI-402 irons launched March 10 with retail availability on March 17
Mar 2026
  • Miura launched the PI-402 iron on March 10, 2026, its first game-improvement iron featuring multi-piece construction with chromoly face and tungsten weighting aimed at players of all skill levels.
  • Anthony Newville told GOLF it was "the first time in Miura's history, we have a multi-piece iron that looks and feels like a Miura one-piece forged iron", representing a significant departure from traditional forged offerings.
  • Justin Rose switched to a full set of Miura TC-202 irons at the Hero World Challenge in December and kept them coming into 2026, marking his first complete Miura iron setup after previously using mixed Titleist-Miura combos.
Feb 2026
  • Justin Rose switched to a full set of Miura irons in February 2026 using TC-202 cavity backs in long irons and MC-502 blades in short irons, making his debut with the complete setup at the Farmers Insurance Open which he won by seven strokes while finishing second in the field in Strokes Gained: Approach.
  • This marked the first win for a full set of Miura irons since 2021, driving significant attention to the ultra-premium Japanese forger at the exact time when search interest spiked in Sweden and globally.
Jan 2026
  • Miura launched the PI-402 iron on March 10, 2026, its first multi-piece iron designed for players of all skill levels with the company noting "for the first time in Miura's history, we have a multi-piece iron that looks and feels like a Miura one-piece forged iron".
  • Justin Rose switched to Miura TC-202 irons at the Hero World Challenge in December, and his win with a full set of Miura irons marked the first such victory since 2021.
  • Miura became an official sponsor of the Future Champions Golf Tour for 2026, expanding the brand's visibility in junior golf development programs worldwide.

Rankings by Market

Brand interest is not uniform. Where Miura Golf is searched hardest, and where it lags, varies market to market.

Market Rank DI vs Last Month Year-over-Year Index Size
🌎 Global #25 13.5 0.0% +22.4% 3.5M
🇺🇸 United States #47 7.4 0.0% +22.3% 2.5M
🇯🇵 Japan #2 81.8 +22.7% +22.7% 77K
🇰🇷 South Korea #7 13.4 +22.9% +51.3% 21K
🇬🇧 United Kingdom #28 10.7 0.0% -19.4% 292K
🇨🇦 Canada #40 7.0 0.0% 0.0% 281K
🇨🇳 China #7 28.1 0.0% -18.2% 4K
🇦🇺 Australia #23 10.1 -23.1% -23.1% 103K
🇩🇪 Germany #8 24.2 0.0% -17.2% 81K
🇸🇪 Sweden #23 4.9 -18.2% -18.2% 97K
🇫🇷 France #1 100.0 0.0% +22.7% 55K

Miura Golf On Tour

Who plays Miura Golf right now, pulled from the DORMIED WITB tour database.

Irons · 10th on tour

MB-001 1
TC-201 1

Wedges · 10th on tour

HB-10 1

Similar Brands

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