Recreational Habits

Founded 2020 · New York, USA

Apparel & Footwear
#188
Global Rank
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What Should You Know About Recreational Habits?

Recreational Habits ranks #188 of 215 golf brands on the DORMIED Index for Aug 2026, with a Demand Index score of 0.1, down 18.6% month over month. Its strongest single market is China, where it ranks #98. Recreational Habits is an Apparel & Footwear brand, founded in 2020, based in New York, USA.

Recreational Habits sells the preppy club-sport aesthetic with an explicit political premise, which is a difficult trick and mostly works. Jackie Skye Muller, previously at Kith and Barneys New York, founded the brand in 2020 with a stated mission of bringing the world of the preppy elite and its hobbies to people historically excluded from it. The product is tennis whites, cricket pullovers, rugby shirts, knit cardigans, button-ups and equestrian-adjacent pieces, and golf arrived as a seventeen-piece Spring 2022 capsule that also marked the brand's first move into menswear. It has landed in Vogue, Town & Country and Harper's Bazaar, which is a different press circuit from the one most golf brands run. The 2026 USA Fencing collaboration is the clearest expression of the strategy: RH is not really a golf brand, it is a club-sports brand that treats golf as one node in a wider aesthetic, and it will keep adding sports as long as the visual language holds. That breadth is both the growth engine and the reason its golf-specific search will always understate the business.

DI Score 0.1
MoM Change -18.6%
3M Trend -18.2%
12M Trend -52.0%

Updated Aug 2026

Recreational Habits Interest Over Time

How search demand for Recreational Habits has moved over time, indexed against the rest of the field.

Brand index Global index avg Projected

Where Does Recreational Habits Rank in Each Market?

Brand interest is not uniform. Where Recreational Habits is searched hardest, and where it lags, varies market to market.

Market Rank DI vs Last Month Year-over-Year Index Size
🌎 Global #188 0.1 -18.6% -52.0% 3.7M
🇺🇸 United States #178 0.1 -18.8% -55.7% 2.6M
🇯🇵 Japan #167 0.2 0.0% 0.0% 67K
🇰🇷 South Korea #152 0.3 0.0% 0.0% 19K
🇬🇧 United Kingdom #184 — -50.0% -66.7% 268K
🇨🇦 Canada #192 — -33.3% -71.4% 309K
🇨🇳 China #98 3.1 0.0% 0.0% 4K
🇦🇺 Australia #181 0.1 0.0% -50.0% 110K
🇩🇪 Germany #165 0.1 0.0% -50.0% 75K
🇸🇪 Sweden #180 0.1 0.0% 0.0% 90K
🇫🇷 France #172 0.2 0.0% 0.0% 45K

What Do Golfers Ask About Recreational Habits?

Who owns Recreational Habits?

Recreational Habits is independently owned.

Where is Recreational Habits based?

Recreational Habits is based in New York, USA.

When was Recreational Habits founded?

Recreational Habits was founded in 2020.

Is Recreational Habits a good golf brand?

As of Aug 2026, Recreational Habits ranks #188 of 215 golf brands on the DORMIED Index with a DI score of 0.1. Its search interest is down 18.2% over the last three months. Its strongest market is China, where it ranks #123.

The Scorecard · Newsletter

Where Does Recreational Habits Go Next Month?

Recreational Habits is ranked #188 of 215 and moved -18.6% this month. The Scorecard explains the moves that mattered.

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Same category · closest search interest

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