Tuckernuck

Founded 2012 · Washington, DC, USA

Apparel & Footwear
#206
Global Rank
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What Should You Know About Tuckernuck?

Tuckernuck ranks #206 of 215 golf brands on the DORMIED Index for Sep 2026, with a Demand Index score of 0.1, down 47.6% month over month. Its strongest single market is United States, where it ranks #201. Tuckernuck is an Apparel & Footwear brand, founded in 2012, based in Washington, DC, USA.

Tuckernuck is a Washington DC institution that arrived at golf sideways, and its scale is the thing to understand. Jocelyn Gailliot, Madeline Grayson and September Rinnier founded it in 2012 above a Georgetown garage as a curated e-commerce boutique, named for the island off Nantucket where they spent childhood summers, and built it into a nine-figure business with stores in Georgetown and on New York's Upper East Side and a Georgetown headquarters that expanded to 40,000 square feet in 2025. The Jackie, a tweed shift dress launched in July 2022, sold out in 48 hours and was written up by the Washington Post as the dress that swept Capitol Hill. Golf sits inside Tnuck Sport, the in-house activewear label, alongside tennis and pickleball. That matters for the Index read: Tuckernuck is not a golf brand competing with Renwick and Honors, it is a general lifestyle retailer with a golf assortment, and its golf-specific search will always be a thin slice of a much larger business. The customer overlap, though, is close to total.

DI Score 0.1
MoM Change -47.6%
3M Trend -43.7%
12M Trend -35.3%

Updated Sep 2026

Tuckernuck Interest Over Time

How search demand for Tuckernuck has moved over time, indexed against the rest of the field.

Brand index Global index avg Projected

Where Does Tuckernuck Rank in Each Market?

Brand interest is not uniform. Where Tuckernuck is searched hardest, and where it lags, varies market to market.

Market Rank DI vs Last Month Year-over-Year Index Size
🌎 Global #206 0.1 -47.6% -35.3% 2.6M
🇺🇸 United States #201 0.1 -47.6% -21.4% 1.8M
🇯🇵 Japan #214 — — — 65K
🇰🇷 South Korea #214 — — — 20K
🇬🇧 United Kingdom #215 — — -100.0% 220K
🇨🇦 Canada #214 — -100.0% -100.0% 191K
🇨🇳 China #212 — — — 4K
🇦🇺 Australia #205 0.1 0.0% — 88K
🇩🇪 Germany #215 — — — 64K
🇸🇪 Sweden #215 — — — 72K
🇫🇷 France #215 — — -100.0% 44K

What Do Golfers Ask About Tuckernuck?

Who owns Tuckernuck?

Tuckernuck is independently owned.

Where is Tuckernuck based?

Tuckernuck is based in Washington, DC, USA.

When was Tuckernuck founded?

Tuckernuck was founded in 2012.

Is Tuckernuck a good golf brand?

As of Sep 2026, Tuckernuck ranks #206 of 215 golf brands on the DORMIED Index with a DI score of 0.1. Its search interest is down 43.7% over the last three months. Its strongest market is United States, where it ranks #202.

The Scorecard · Newsletter

Where Does Tuckernuck Go Next Month?

Tuckernuck is ranked #206 of 215 and moved -47.6% this month. The Scorecard explains the moves that mattered.

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