Sierra Madre

Founded 2020 · Austin, Texas, USA

Apparel & Footwear
#161
Global Rank
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What Should You Know About Sierra Madre?

Sierra Madre ranks #161 of 215 golf brands on the DORMIED Index for Aug 2026, with a Demand Index score of 0.2, flat month over month. Its strongest single market is United States, where it ranks #145. Sierra Madre is an Apparel & Footwear brand, founded in 2020, based in Austin, Texas, USA.

Sierra Madre came out of an investment banking analyst deciding she was tired of being excluded from the networking that happens on a golf course. Bonny Riddle picked up a club in Dallas, found the apparel options actively discouraging, and met Michelle Anderson in a yoga class in Austin; the brand followed in 2020. The aesthetic is western spirit meets female gaze, and the colour palette pointedly avoids the shades of pink that dominate the category. Its most talked-about product is not a polo but the Ball Marker Hair Clip, an accessory that solves a real problem and gets picked up by Golf Digest every time it appears, and the assortment runs tops, skorts, dresses and accessories at what the brand calls honest prices. It has been featured in Vogue, Vanity Fair and Golf Digest and carries at Golf Galaxy, which is meaningful shelf space for a brand this size. Sierra Madre is one of the sharper positioning jobs in the new women's cohort: the clothes are understated, the voice is not, and the accessories are doing more brand work than the apparel.

DI Score 0.2
MoM Change +0.0%
3M Trend +17.6%
12M Trend +30.0%

Updated Aug 2026

Sierra Madre Interest Over Time

How search demand for Sierra Madre has moved over time, indexed against the rest of the field.

Brand index Global index avg Projected

Where Does Sierra Madre Rank in Each Market?

Brand interest is not uniform. Where Sierra Madre is searched hardest, and where it lags, varies market to market.

Market Rank DI vs Last Month Year-over-Year Index Size
🌎 Global #161 0.2 0.0% +30.0% 3.7M
🇺🇸 United States #145 0.2 -23.1% 0.0% 2.6M
🇯🇵 Japan #197 -100.0% 67K
🇰🇷 South Korea #169 0.3 0.0% 0.0% 19K
🇬🇧 United Kingdom #208 0.0% 0.0% 268K
🇨🇦 Canada #169 0.1 +25.0% +25.0% 309K
🇨🇳 China #210 4K
🇦🇺 Australia #173 0.2 +100.0% +100.0% 110K
🇩🇪 Germany #160 0.1 -50.0% 0.0% 75K
🇸🇪 Sweden #183 0.1 0.0% 0.0% 90K
🇫🇷 France #186 0.2 0.0% 45K

What Do Golfers Ask About Sierra Madre?

Who owns Sierra Madre?

Sierra Madre is independently owned.

Where is Sierra Madre based?

Sierra Madre is based in Austin, Texas, USA.

When was Sierra Madre founded?

Sierra Madre was founded in 2020.

Is Sierra Madre a good golf brand?

As of Aug 2026, Sierra Madre ranks #161 of 215 golf brands on the DORMIED Index with a DI score of 0.2. Its search interest is up 17.6% over the last three months. Its strongest market is United States, where it ranks #151.

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Where Does Sierra Madre Go Next Month?

Sierra Madre is ranked #161 of 215 brands across 10 markets.

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Same category · closest search interest

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