TaylorMade

Founded 1979 · Carlsbad, California, USA

Clubs & Balls
#4
Global Rank
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What Should You Know About TaylorMade?

TaylorMade ranks #4 of 215 golf brands on the DORMIED Index for Aug 2026, with a Demand Index score of 36.5, flat month over month. Its strongest single market is China, where it ranks #1. TaylorMade is a Clubs & Balls brand, founded in 1979, based in Carlsbad, California, USA.

TaylorMade has defined modern golf equipment through relentless innovation and aggressive product cycles that have reshaped industry expectations. Founded in 1979 by Gary Adams with the introduction of the first metalwood driver, the Carlsbad-based company fundamentally changed club design and has never stopped pushing boundaries. Now owned by Centroid Investment Partners after a 2021 acquisition from KPS Capital Partners, TaylorMade manufactures a comprehensive range of clubs and golf balls that consistently lead in tour adoption and retail sales. The brand's signature approach involves rapid technological iteration, most visibly in its Stealth and Qi driver franchises, which introduced carbon faces and adjustable hosel systems that competitors quickly followed. TaylorMade's Spider putters revolutionized putter design with high-MOI shapes that initially drew ridicule before becoming tour staples. The P·7MB and P·790 iron lines demonstrate the company's range, serving both tour professionals and distance-seeking amateurs. In golf balls, the TP5 and TP5x models compete directly with Titleist's Pro V1 dominance, backed by significant tour presence including Rory McIlroy, Scottie Scheffler, and Collin Morikawa. TaylorMade's market positioning emphasizes performance validation through professional use while maintaining broad retail appeal across skill levels. The brand operates with a direct-to-consumer emphasis alongside traditional retail, and its marketing leans heavily on measurable gains, launch monitor data, ball speed claims, and tour wins. Some industry observers critique the company's yearly product refreshes as prioritizing marketing over meaningful innovation, but TaylorMade's consistent market share and tour bag count suggest golfers respond to the approach. The company's influence extends beyond its own products; many competitive innovations in adjustability, materials science, and aerodynamics originated in Carlsbad before becoming industry standard.

DI Score 36.5
MoM Change +0.0%
3M Trend -13.0%
12M Trend +0.0%

Updated Aug 2026

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TaylorMade Interest Over Time

How search demand for TaylorMade has moved over time, indexed against the rest of the field.

Brand index Global index avg Projected

Where Does TaylorMade Rank in Each Market?

Brand interest is not uniform. Where TaylorMade is searched hardest, and where it lags, varies market to market.

Market Rank DI vs Last Month Year-over-Year Index Size
🌎 Global #4 36.5 0.0% 0.0% 3.7M
🇺🇸 United States #4 24.4 -18.5% -18.5% 2.6M
🇯🇵 Japan #2 81.8 -33.3% -18.2% 67K
🇰🇷 South Korea #3 34.5 -47.4% -23.1% 19K
🇬🇧 United Kingdom #2 81.5 0.0% -18.5% 268K
🇨🇦 Canada #2 54.8 0.0% -18.1% 309K
🇨🇳 China #1 100.0 -17.9% 0.0% 4K
🇦🇺 Australia #4 66.7 0.0% -18.5% 110K
🇩🇪 Germany #4 44.4 0.0% -18.5% 75K
🇸🇪 Sweden #4 24.3 0.0% -18.5% 90K
🇫🇷 France #4 36.4 0.0% -17.2% 45K

Which Tour Players Use TaylorMade?

Who plays TaylorMade right now, pulled from the DORMIED WITB tour database.

Fairway Woods · 1st on tour · Qi4D is the no. 1 fairway wood model

64 of 120 current bags. TaylorMade leads (64).

Qi4D 34
Qi10 15
Qi35 12
R7 Quad 7
Qi4D Tour 6
BRNR 5
Stealth 2 3
Qi4D HL 2
Stealth 2
M2 Tour HL 1
Qi10 HL 1
Qi35 HL 1
SIM Tour 1
SIM2 Max 1
Stealth 2 HL 1
Stealth 2 Plus 1
Stealth Plus 1

Hybrids · 4th on tour

3 of 120 current bags. Titleist leads (17).

GAPR LO 1
Qi4D 1
Stealth 2 Rescue 1

Putters · 3rd on tour · Spider Tour X is the no. 1 putter model

31 of 120 current bags. Scotty Cameron leads (38).

Spider Tour X 12
Spider Tour V 2
Spider Tour X #3 2
Itsy Bitsy Spider Ghost 1
Spider 5K-ZT 1
Spider Tour Black 1
Spider Tour Black Counter Balance 1
Spider Tour F 1
Spider Tour T 3-0 1
Spider Tour T3.0 1
Spider Tour X #9 1
Spider Tour X Prototype 1
Spider Tour X Torched 1
Spider Tour X Torched PVD TP DB 1
Spider Tour Z 1
Spider X Copper 1
TP Collection Soto 1
TP Hydro Blast DuPage 1
TP Reserve TR-B11 1

Balls · 4th on tour

7 of 120 current bags. Titleist leads (80).

TP5 3
TP5x 3
TP5x Pix 1

What Do Golfers Ask About TaylorMade?

Who owns TaylorMade?

TaylorMade is owned by Centroid Investment Partners. Acquired by Centroid in 2021.

Where is TaylorMade based?

TaylorMade is based in Carlsbad, California, United States.

When was TaylorMade founded?

TaylorMade was founded in 1979 by Gary Adams.

Is TaylorMade a good golf brand?

As of Aug 2026, TaylorMade ranks #4 of 215 golf brands on the DORMIED Index with a DI score of 36.5. Its search interest is down 13.0% over the last three months. Its strongest market is China, where it ranks #1.

Do any pros play TaylorMade?

Yes. 71 of the 120 ranked players with a current bag from the last 12 months in the DORMIED WITB database carry TaylorMade equipment, including Scottie Scheffler, Rory McIlroy, Matt Fitzpatrick.

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Where Does TaylorMade Go Next Month?

TaylorMade is ranked #4 of 215 brands across 10 markets.

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