TaylorMade

Founded 1979 · Carlsbad, California, USA

Clubs & Balls
#2
Global Rank
View Index →

TaylorMade has defined modern golf equipment through relentless innovation and aggressive product cycles that have reshaped industry expectations. Founded in 1979 by Gary Adams with the introduction of the first metalwood driver, the Carlsbad-based company fundamentally changed club design and has never stopped pushing boundaries. Now owned by Centroid Investment Partners after a 2021 acquisition from KPS Capital Partners, TaylorMade manufactures a comprehensive range of clubs and golf balls that consistently lead in tour adoption and retail sales. The brand's signature approach involves rapid technological iteration, most visibly in its Stealth and Qi driver franchises, which introduced carbon faces and adjustable hosel systems that competitors quickly followed. TaylorMade's Spider putters revolutionized putter design with high-MOI shapes that initially drew ridicule before becoming tour staples. The P·7MB and P·790 iron lines demonstrate the company's range, serving both tour professionals and distance-seeking amateurs. In golf balls, the TP5 and TP5x models compete directly with Titleist's Pro V1 dominance, backed by significant tour presence including Rory McIlroy, Scottie Scheffler, and Collin Morikawa. TaylorMade's market positioning emphasizes performance validation through professional use while maintaining broad retail appeal across skill levels. The brand operates with a direct-to-consumer emphasis alongside traditional retail, and its marketing leans heavily on measurable gains, launch monitor data, ball speed claims, and tour wins. Some industry observers critique the company's yearly product refreshes as prioritizing marketing over meaningful innovation, but TaylorMade's consistent market share and tour bag count suggest golfers respond to the approach. The company's influence extends beyond its own products; many competitive innovations in adjustability, materials science, and aerodynamics originated in Carlsbad before becoming industry standard.

DI Score 81.7
MoM Change -18.3%
3M Trend +22.2%
12M Trend -18.3%

Updated Jun 2026

TaylorMade Interest Over Time

How search demand for TaylorMade has moved over time, indexed against the rest of the field.

Brand index Global index avg Projected

Rankings by Market

Brand interest is not uniform. Where TaylorMade is searched hardest, and where it lags, varies market to market.

Market Rank DI vs Last Month Year-over-Year Index Size
🌎 Global #2 81.7 -18.3% -18.3% 3.3M
🇺🇸 United States #3 67.2 -18.2% -18.2% 2.4M
🇯🇵 Japan #1 100.0 0.0% +50.0% 74K
🇰🇷 South Korea #3 27.8 0.0% -23.1% 19K
🇬🇧 United Kingdom #2 81.5 -18.5% -18.5% 233K
🇨🇦 Canada #1 100.0 0.0% 0.0% 278K
🇨🇳 China #1 100.0 0.0% 0.0% 4K
🇦🇺 Australia #2 81.5 0.0% 0.0% 91K
🇩🇪 Germany #4 54.3 -18.5% 0.0% 66K
🇸🇪 Sweden #4 29.7 -18.5% -18.5% 80K
🇫🇷 France #4 35.8 0.0% 0.0% 49K

TaylorMade On Tour

Who plays TaylorMade right now, pulled from the DORMIED WITB tour database.

Fairway Woods · 1st on tour · Qi10 is the no. 2 fairway wood model

71 of 172 current bags. TaylorMade leads (71).

Qi10 17
Qi4D 13
Qi35 11
SIM2 Max 6
Stealth 2 6
R7 Quad 5
Stealth 4
Stealth Plus 4
M6 3
Qi4D Tour 3
SIM Max 3
SIM2 3
Stealth 2 Plus 3
BRNR Mini Driver 2
Qi10 HL 2
Qi10 Tour 2
SIM 2
AeroBurner 1
BRNR 1
BRNR Mini Driver Copper 1
M2 1
M2 Tour HL 1
M4 1
Qi35 HL 1
Qi4D HL 1

Hybrids · 4th on tour

5 of 172 current bags. Callaway leads (18).

GAPR Lo 1
SLDR Rescue 1
Stealth 2 Plus 1
Stealth 2 Rescue 1
Stealth 3h 1

Putters · 4th on tour · Spider Tour X is the no. 1 putter model

28 of 172 current bags. Odyssey leads (61).

Spider Tour X 10
Spider 5K-ZT 2
Spider Tour V 2
Spider Tour X #3 2
Itsy Bitsy Spider Ghost 1
Spider GT 1
Spider GT Rollback 1
Spider Tour Black 1
Spider Tour Black Counter Balance 1
Spider Tour Red 1
Spider Tour T3.0 1
Spider Tour X Prototype 1
Spider Tour Z 1
Spider X 1
Spider X Hydro Blast 1
Spider X Tour 1

Balls · 5th on tour

6 of 172 current bags. Titleist leads (113).

TP5x 4
TP5 1
TP5x Pix 1

Frequently Asked

Who owns TaylorMade?

TaylorMade is owned by Centroid Investment Partners. Acquired by Centroid in 2021.

Where is TaylorMade based?

TaylorMade is based in Carlsbad, California, United States.

When was TaylorMade founded?

TaylorMade was founded in 1979 by Gary Adams.

Is TaylorMade a good golf brand?

As of Jun 2026, TaylorMade ranks #2 of 215 golf brands on the DORMIED Index with a DI score of 81.7. Its search interest is up 22.2% over the last three months. Its strongest market is Japan, where it ranks #1.

Do any pros play TaylorMade?

Yes. 77 of the 172 ranked players in the DORMIED WITB database currently carry TaylorMade equipment, including Scottie Scheffler, Rory McIlroy, Matt Fitzpatrick.

Similar Brands

Same category · closest search interest

Latest on TaylorMade

Latest

Top Stories