Bettinardi

Founded 1998 · Tinley Park, Illinois, USA

Clubs & Balls
#41
Global Rank
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Key Takeaways

Bettinardi ranks #41 of 215 golf brands on the DORMIED Index for Jul 2026, with a Demand Index score of 7.4, down 18.5% month over month. Its strongest single market is China, where it ranks #24. Bettinardi is a Clubs & Balls brand, founded in 1998, based in Tinley Park, Illinois, USA.

Bettinardi Golf operates from a 22,000-square-foot facility in Tinley Park, Illinois, where founder Robert Bettinardi and his team produce some of the most coveted putters in golf. Since 1998, the company has built its reputation on precision milling, hand-finishing, and an almost obsessive attention to detail that appeals equally to tour professionals and collector enthusiasts. Each putter is machined from a solid block of metal, typically 303 stainless steel or carbon steel, and undergoes a finishing process that can take hours per head. The result is a product line that blurs the line between golf equipment and precision instrument. Bettinardi putters are immediately recognizable by their honeycomb milling pattern, a signature design feature that debuted in the early 2000s and has since become synonymous with the brand. The company's flagship Studio Stock and Queen B lines are staples on professional tours worldwide, trusted by players like Matt Kuchar and favored for their soft feel and consistent roll. Beyond performance, Bettinardi has cultivated a collector culture through limited releases, custom shop options, and collaborations with brands like Greyson Clothiers. The secondary market for retired models can command prices well above retail, turning putters into investment pieces. While Bettinardi remains family-owned and relatively small compared to major manufacturers, its influence is outsized. The brand has become a benchmark for boutique putter craftsmanship, proof that golfers will pay premium prices for American-made equipment that delivers both performance and pride of ownership. In an era of global supply chains and mass production, Bettinardi's commitment to in-house manufacturing and limited production runs has only strengthened its positioning as golf's premier putter specialist.

DI Score 7.4
MoM Change -18.5%
3M Trend +27.3%
12M Trend -18.5%

Updated Jul 2026

Bettinardi Interest Over Time

How search demand for Bettinardi has moved over time, indexed against the rest of the field.

Brand index Global index avg Projected

Rankings by Market

Brand interest is not uniform. Where Bettinardi is searched hardest, and where it lags, varies market to market.

Market Rank DI vs Last Month Year-over-Year Index Size
🌎 Global #41 7.4 -18.5% -18.5% 3.1M
🇺🇸 United States #37 9.0 -18.2% -18.2% 2.3M
🇯🇵 Japan #39 4.0 0.0% -17.9% 70K
🇰🇷 South Korea #27 4.8 -17.6% -46.2% 19K
🇬🇧 United Kingdom #59 2.7 0.0% -33.0% 237K
🇨🇦 Canada #61 4.5 0.0% -37.5% 267K
🇨🇳 China #24 7.7 0.0% +50.0% 4K
🇦🇺 Australia #65 2.6 -18.8% -33.3% 95K
🇩🇪 Germany #89 0.7 0.0% -22.2% 72K
🇸🇪 Sweden #50 1.1 0.0% -34.6% 84K
🇫🇷 France #67 0.9 -22.2% -22.2% 44K

Bettinardi On Tour

Who plays Bettinardi right now, pulled from the DORMIED WITB tour database.

Wedges · 12th on tour

1 of 187 current bags. Titleist leads (101).

HLX 6.0 1

Putters · 6th on tour

5 of 187 current bags. Odyssey leads (64).

BB1 Fitz 1
BB28 Center Putter 1
DASS SS28 Tour Department 1
Hexperimental Proto DASS 1
Studio Stock 38 1

Frequently Asked Questions

Who owns Bettinardi?

Bettinardi is independently owned, operating as Bettinardi Golf.

Where is Bettinardi based?

Bettinardi is based in Tinley Park, Illinois, USA.

When was Bettinardi founded?

Bettinardi was founded in 1998.

Is Bettinardi a good golf brand?

As of Jul 2026, Bettinardi ranks #41 of 215 golf brands on the DORMIED Index with a DI score of 7.4. Its search interest is up 27.3% over the last three months. Its strongest market is China, where it ranks #21.

Do any pros play Bettinardi?

Yes. 6 of the 187 ranked players in the DORMIED WITB database currently carry Bettinardi equipment, including Matt Fitzpatrick, Bryson DeChambeau, Eric Cole.

The Scorecard · Newsletter

Where does Bettinardi go next month?

Bettinardi is ranked #41 of 215 and moved -18.5% this month. The Scorecard explains the moves that mattered.

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