L.A.B. Golf

Founded 2018 · Creswell, Oregon, USA

Clubs & Balls

#70

Global Rank

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L.A.B. Golf launched in 2018 with a singular focus: putters engineered around "Lie Angle Balance" technology, a design principle intended to keep the putter face square throughout the stroke without requiring the golfer to manipulate the clubhead. The technology produces putters that look unconventional, often with offset shafts, unusual weighting, and non-traditional shapes, but the performance claims resonated with golfers frustrated by inconsistent putting. L.A.B. gained early credibility through adoption by tour players, most notably Bryson DeChambeau, who switched to a L.A.B. putter and immediately saw improved results on the greens. The brand's flagship models, including the DF 2.1 and Mezz.1, became some of the most talked-about putters in golf, generating both passionate advocates and skeptics who questioned whether the technology delivered measurable improvement or simply benefited from placebo effect and increased attention to putting fundamentals. L.A.B. operates direct-to-consumer and through select retail partners, pricing its putters at the premium end of the market, typically above $400. The brand has expanded modestly into putter accessories and fitting tools but remains focused almost exclusively on putters. L.A.B.'s success has forced legacy putter brands like Odyssey, Scotty Cameron, and Ping to respond to the Lie Angle Balance concept, either through skepticism or by exploring similar technologies. The brand's challenge is sustaining momentum as the novelty of the technology wears off and as competitors introduce their own versions of balanced putters. L.A.B. has built a loyal following among golfers who struggle with putting and are willing to try unconventional solutions, but expanding beyond that core audience requires continued tour validation and proof that the technology delivers long-term improvement.