Never Compromise

Founded 1998 · Huntington Beach, California, USA

Clubs & Balls
#157
Global Rank
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Never Compromise has one of the more interesting lineages in putters. Brad Adams founded it in 1998, having already helped launch the original Odyssey in 1991, and being the son of Gary Adams, who founded TaylorMade. The black-and-grey heads read well on television, Vijay Singh and David Toms put them in play, and the Voodoo series pushed tungsten and alignment contrast into the mainstream. Cleveland Golf acquired the brand in 2003, Sumitomo Rubber bought Cleveland in 2007, and by 2013 Never Compromise had been quietly shelved. Dunlop Sports Americas brought it back in January 2024 as Never Compromise Reserve, five models at $449.99, and made a deliberate choice not to hang it off Cleveland, Srixon or XXIO. The relaunch is built around a length-first fitting process using a proprietary tool, on the argument that the putter is the most used and least fitted club in the bag. That is a correct argument. Whether a dormant brand is the right vehicle for it, after eleven years off the shelf, is what the numbers will tell us.

DI Score 0.5
MoM Change -18.8%
3M Trend +36.4%
12M Trend -31.6%

Updated Jun 2026

Never Compromise Interest Over Time

How search demand for Never Compromise has moved over time, indexed against the rest of the field.

Brand index Global index avg Projected

Rankings by Market

Brand interest is not uniform. Where Never Compromise is searched hardest, and where it lags, varies market to market.

Market Rank DI vs Last Month Year-over-Year Index Size
🌎 Global #157 0.5 -18.8% -31.6% 3.3M
🇺🇸 United States #149 0.5 -23.1% -37.5% 2.4M
🇯🇵 Japan #162 0.1 0.0% 0.0% 74K
🇰🇷 South Korea #141 0.3 0.0% 0.0% 19K
🇬🇧 United Kingdom #141 0.4 -18.2% -47.1% 233K
🇨🇦 Canada #152 0.3 -18.2% -47.1% 278K
🇨🇳 China #173 4K
🇦🇺 Australia #149 0.4 -25.0% -40.0% 91K
🇩🇪 Germany #154 0.1 -50.0% 0.0% 66K
🇸🇪 Sweden #125 0.1 -33.3% -50.0% 80K
🇫🇷 France #89 0.6 +66.7% -28.6% 49K

Never Compromise On Tour

Who plays Never Compromise right now, pulled from the DORMIED WITB tour database.

Putters · 8th on tour

1 of 172 current bags. Odyssey leads (61).

Reserve 4 1

Frequently Asked

Is Never Compromise a good golf brand?

As of Jun 2026, Never Compromise ranks #157 of 215 golf brands on the DORMIED Index with a DI score of 0.5. Its search interest is up 36.4% over the last three months. Its strongest market is France, where it ranks #82.

Do any pros play Never Compromise?

Yes. 1 of the 172 ranked players in the DORMIED WITB database currently carry Never Compromise equipment, including Sergio Garcia.

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