Wilson

Founded 1913 · Chicago, Illinois, USA

Clubs & Balls

#48

Global Rank

View Index →

Wilson stands among golf's most historically significant equipment brands, founded in 1913 in Chicago as part of a broader sporting goods empire that has spanned tennis, baseball, basketball, and American football. Wilson's golf legacy includes legendary clubs like the Wilson Staff blade irons, which dominated professional golf for decades and remain iconic among traditionalists and collectors. The brand's tour history features major championship victories and elite professional endorsements stretching from the mid-20th century through recent years. Today, Wilson operates under the Amer Sports conglomerate, which also owns other sporting brands, and continues producing clubs and golf balls aimed at a broad consumer spectrum. Wilson's contemporary club offerings include game-improvement irons, forged player irons under the Wilson Staff label, and complete club sets targeting value-conscious golfers and beginners. The Wilson Staff Model golf ball represents the brand's premium offering, featuring tour-level construction and urethane cover, while the Duo and other models target distance and recreational players. Wilson's market position has shifted considerably from its mid-century dominance; the brand now competes primarily in value and mid-tier categories rather than premium tour equipment, though the Wilson Staff line maintains performance credibility. Wilson's strategy emphasizes retail distribution through mass-market channels, Dick's Sporting Goods, Golf Galaxy, and similar retailers, rather than premium specialty shops or tour-driven marketing. The brand's challenge involves leveraging its historical prestige and name recognition while operating with smaller R&D and marketing budgets than Callaway, TaylorMade, or Titleist. For many golfers, Wilson represents accessible, reliable equipment backed by genuine golf history, even if its contemporary products lack the cultural cachet and tour presence that drive premium equipment sales.

DI Score 7.4

MoM Change +0.0%

3M Trend +44.5%

12M Trend +0.0%

Wilson Interest Over Time

How search demand for Wilson has moved over time, indexed against the rest of the field.

Brand index Global index avg Projected

Key Moments

The product, marketing, culture, and on-course moments that moved search interest in Wilson in a given month.

Mar 2026

The Staff Model iron family launched March 25th with three models including a new hollow-body XB for $1,399.99
The Infinite Zero Torque putters 606 and Lakeview launched March 10th at $199.99, entering the zero torque market at a dramatically lower price than LAB Golf and Odyssey
The Staff Model X golf ball tested as the "best overall golf ball of 2026" by Today's Golfer and finished within the top three of their robot test

Jan 2026

Dynapwr Max+ driver launched with January 29 pre-orders at $499, breaking the 10K MOI barrier as Wilson's most forgiving driver ever.
Three new Staff Model irons debuted in late January including the all-new hollow-body XB model alongside updated Blade and CB variants.
Next-generation Wilson FitAi platform launched, integrating directly with launch monitor technology to deliver AI-driven fitting recommendations.

Rankings by Market

Brand interest is not uniform. Where Wilson is searched hardest, and where it lags, varies market to market.

Market	Rank	DI	vs Last Month	Year-over-Year	Index Size
🌎 Global	#44	7.4	0.0%	0.0%	3.5M
🇺🇸 United States	#48	7.4	0.0%	+22.3%	2.5M
🇯🇵 Japan	#85	0.7	+40.0%	-22.2%	77K
🇰🇷 South Korea	#72	0.7	-25.0%	-40.0%	21K
🇬🇧 United Kingdom	#38	5.9	0.0%	-15.8%	292K
🇨🇦 Canada	#44	5.9	0.0%	0.0%	281K
🇨🇳 China	#100	3.1	0.0%	0.0%	4K
🇦🇺 Australia	#30	8.9	0.0%	+22.2%	103K
🇩🇪 Germany	#18	13.1	+30.0%	0.0%	81K
🇸🇪 Sweden	#27	4.9	+22.0%	-18.2%	97K
🇫🇷 France	#18	10.9	+22.2%	0.0%	55K