Sub 70

Founded 2018 · Sycamore, Illinois, USA

Clubs & Balls

#39

Global Rank

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Sub 70 launched in 2018 from Sycamore, Illinois, with a direct-to-consumer model designed to deliver custom-fit, high-performance golf clubs at prices that undercut traditional brands by 40-60%. The company's name references the score serious golfers chase, and its business model hinges on eliminating retail markups, tour spending, and expensive marketing campaigns. Sub 70's iron lineup, particularly the 639 CB and 699 Pro forged models, has earned strong reviews from independent testers and gained a cult following among mid-to-low handicappers seeking blade-style irons without paying $1,400. The company also produces drivers, fairway woods, hybrids, wedges, and putters, all offered with extensive custom shaft and grip options at no upcharge, a sharp contrast to the $200+ custom fees common at major OEMs. Sub 70 clubs are manufactured in the same Asian foundries that produce equipment for larger brands, a fact the company emphasizes to counter skepticism about quality. The brand has invested in transparent communication, publishing detailed specs and testing data while maintaining active dialogue with customers through forums and social media. Sub 70 doesn't have tour players or flashy ad campaigns, relying instead on word-of-mouth, YouTube reviews, and the growing community of golfers frustrated with traditional equipment pricing. The company's growth accelerated during the pandemic as golfers stuck at home researched alternatives to big-box retail. While Sub 70 lacks the R&D budgets of Titleist or Callaway, it has proven that a significant segment of golfers prioritize value and customization over brand prestige, particularly as equipment performance has plateaued across the industry.