A direct-to-consumer brand selling a $229 putter beat every Odyssey, PING, Scotty Cameron, and Bettinardi in make percentage in the 2026 Most Wanted test. That is the headline buried in the Sub 70 results, and it is the kind of data point that should change how the category gets shopped.
The 011-SQ, Sub 70's maximum-MOI zero-torque model, posted a 50.5 percent make rate across the full PuttView test. No putter in any category made more. Its PuttView HCP of -7.7 placed it second in zero-torque behind the Odyssey Ai-Dual S2S #7, but the Odyssey carries roughly twice the retail price. Average miss came in at 16.0 inches, which puts it inside the tightest dispersion band of the entire field.
The other two Sub 70 entries finished where most blade and mallet players from smaller OEMs finish: in the bottom third. The 007W blade ranked 18th of 24. The 010P mallet ranked 25th of 29. In both categories, medium-range performance dragged the totals down, which is consistent with the broader pattern of strong-arc specific blades getting punished in mixed-stroke testing pools. None of that is a Sub 70 problem specifically. It is a structural reality of how blades and traditional mallets test against legacy putter brands that have spent two decades refining neck geometry and face milling for the average tester.
The more interesting story is what zero-torque is doing to the competitive landscape. When MyGolfSpy ranked every putter across all three categories by PuttView HCP, zero-torque putters held the top 15 spots. Not a single blade or traditional mallet cracked that list. That is a category-defining result, and it is happening in the same window that L.A.B. Golf went from cult brand to acquisition target and every major OEM rushed a zero-torque SKU into the 2025 and 2026 lineups. The technology has moved from novelty to default for the testing-driven consumer in roughly 36 months. The last time a putter category shifted this fast was the 2010s mallet boom that followed the Spider's tour adoption.
For Sub 70, the 011-SQ result is the kind of data they have been chasing since the brand launched in 2018. The DTC iron model has worked for the company in the value-forged space, where comparable performance at half the price is a legitimate pitch. Putters are harder. Putter purchases are emotional, brand-loaded, and historically resistant to spec-sheet arguments. A Most Wanted finish that leads the entire field in make percentage is the rare result that breaks through that resistance, because make percentage is the one putter metric every golfer understands without translation.
Sub 70 sits at 45th in the DORMIED global rank, flat month-over-month. The 011-SQ result is the type of moment that historically moves brands up the consideration ladder, though only if the brand commits marketing dollars to amplify it. PXG used a single Most Wanted driver win in 2020 to reset its iron narrative for two years. Sub 70 has the data. Whether the team behind the brand pushes it into paid channels, or lets it sit as a forum-and-Reddit story, will determine whether this becomes a sales event or a footnote. The product cleared the bar. The next test is commercial.
