TRUE linkswear

Founded 2010 · Tacoma, Washington, USA

Apparel & Footwear

#64

Global Rank

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TRUE linkswear emerged in 2010 from Tacoma, Washington with a philosophy that golf should be walked and footwear should enable natural movement rather than impose rigid structure. Founder Ryan Moore (not the tour professional) launched TRUE after frustration with traditional golf shoes that prioritized appearance and marketed stability features over actual comfort during four-hour rounds. The brand's founding principle held that golf shoes had become over-engineered, excessive cushioning, motion control features, and stiff platforms actually inhibited natural walking biomechanics and contributed to foot fatigue rather than preventing it. TRUE's original designs featured flexible soles, minimal heel-toe drop, and wider toe boxes that allowed feet to function naturally, effectively applying minimalist running shoe principles to golf footwear. The product lineup spans from the Knit series with sock-like uppers to the Outsider and Sensei models offering more traditional golf shoe aesthetics while maintaining TRUE's comfort-first design philosophy. All models feature the brand's Wan'dering Sole technology, flexible, ground-sensing outsoles with strategically placed traction elements rather than traditional spike configurations or dense nub patterns. The shoes work legitimately well for golf while doubling as everyday casual footwear, aligning with TRUE's vision that golf shoes shouldn't require changing before leaving the course. Styling skews toward modern minimalism with clean lines and neutral colorways, though the brand has expanded into bolder options as it has matured. TRUE linkswear's market positioning targets golfers who walk courses regularly, value comfort over traditional golf shoe aesthetics, and appreciate functional design philosophy over marketing gimmicks. The brand has cultivated devoted followers among walking-focused golfers and younger players who reject the structured leather shoes and heavy athletic designs that dominate traditional golf footwear. Retail pricing sits mid-range around $140-180, competing more with lifestyle sneakers than performance-technical golf shoes from FootJoy or Adidas. Industry observers view TRUE as representative of broader golf footwear trends toward versatility, comfort, and spikeless designs, preferences that have pushed even major manufacturers toward more flexible, casual options that TRUE helped pioneer.