Haywood Golf

Founded 2018 · Vancouver, Canada

Clubs & Balls

#60

Global Rank

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Haywood Golf was founded in Vancouver, Canada in 2018 by Mike Haywood, a former golf industry executive who identified an opportunity to deliver custom-built, high-performance irons and wedges at transparent pricing by selling directly to consumers and bypassing traditional retail markups. The brand operates on a build-to-order model: customers complete an online fitting questionnaire or work with a certified fitter, then Haywood manufactures clubs to specification, shaft, lie angle, loft, grip, and length, shipping finished clubs within weeks. The product lineup focuses on irons and wedges, areas where custom fitting delivers measurable performance benefits and where Haywood can compete on design and quality without requiring the R&D budgets of major OEMs developing drivers and balls. Haywood's irons feature clean, minimalist head designs with moderate offset and toplines, appealing to better players who want tour-inspired aesthetics without the intimidation of pure blades. Pricing is deliberately positioned to undercut traditional custom irons: a set of Haywood irons built to specification costs approximately 30-40% less than equivalent custom builds from Titleist, Mizuno, or TaylorMade, reflecting the elimination of retail margin, sales rep costs, and traditional marketing spend. Haywood Golf's brand identity emphasizes transparency, craftsmanship, and value, positioning against what the company frames as the golf industry's unnecessarily complex and expensive equipment sales model. The brand has cultivated a loyal customer base among mid-to-low handicap golfers who understand equipment nuance and appreciate the combination of performance, aesthetics, and value. Haywood expanded into apparel and accessories, though clubs remain the core business and brand identity. The company represents the direct-to-consumer movement in golf equipment: brands leveraging online sales, content marketing, and customer community to compete against incumbents without physical retail presence or tour player endorsements. Whether Haywood can scale while maintaining the craftsmanship and customer service that differentiate it from mass-market brands remains the central challenge, but the company's growth demonstrates that a meaningful segment of golfers values transparency and value over brand heritage and tour validation when the product quality justifies the trust.