Sunday Golf

Founded 2019 · San Diego, California, USA

Bags & Accessories
#32
Global Rank
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Sunday Golf launched in 2019 from San Diego with a singular focus: lightweight carry bags designed for golfers who want to play shorter, faster rounds with fewer clubs. The brand's Loma bag, its flagship product, weighs less than two pounds and holds up to seven clubs, embodying a philosophy that golf should be simpler, more accessible, and less encumbered by equipment. Sunday Golf targets casual players, beginners, and experienced golfers who enjoy quick nine-hole rounds or practice sessions where a full 14-club setup feels excessive. The bags feature minimalist designs, durable materials, and practical details like external pockets and comfortable straps, all aimed at making walking the course as frictionless as possible. Sunday Golf's messaging emphasizes the joy of informal golf, playing at twilight, walking a few holes after work, or introducing friends to the game without the intimidation of a full setup. The brand operates direct-to-consumer, keeping prices accessible while maintaining quality above cheap knockoffs. Sunday Golf has also expanded into apparel and accessories, all reflecting the same relaxed, low-barrier ethos. The company's growth aligns with broader trends toward faster play formats, walking culture, and a rejection of golf's more rigid, time-consuming traditions. While Sunday Golf remains a niche brand compared to major bag manufacturers, it has tapped into a real desire among modern golfers for equipment that matches how they actually play rather than how the industry assumes they should. The brand's success suggests there's a meaningful market for products that treat golf as a casual, flexible activity rather than a four-hour commitment requiring a full arsenal of clubs.

DI Score 11.0
MoM Change +0.0%
3M Trend +73.3%
12M Trend +22.1%

Sunday Golf Interest Over Time

How search demand for Sunday Golf has moved over time, indexed against the rest of the field.

Brand index Global index avg Projected

Key Moments

The product, marketing, culture, and on-course moments that moved search interest in Sunday Golf in a given month.

Apr 2026
  • Launched the Ryder Lefty on April 1, the first full-size carry bag designed specifically to be carried over the left shoulder
  • Ranger bag received 2026 MyGolfSpy Staff Pick for Stand Bag of the Year recognition this year
Mar 2026
  • The Ranger bag was recognized by MyGolfSpy as the 2026 Staff Pick for Stand Bag of the Year, generating significant coverage across golf media channels and driving brand awareness.
  • The Ryder 14 stand bag launched exclusively on sundaygolf.com in March 2026, marking their first 14-way top stand bag retailed on their site after customer requests.
  • Cool Gray lineup of golf bags launched as the company's most anticipated bags ever, featuring four different bag options in the Loma, El Camino, Ryder and Big Rig models.
Feb 2026
  • No single catalyst is obvious from available coverage this month.
  • The movement may reflect broader seasonal trends or organic brand momentum.

Rankings by Market

Brand interest is not uniform. Where Sunday Golf is searched hardest, and where it lags, varies market to market.

Market Rank DI vs Last Month Year-over-Year Index Size
🌎 Global #32 11.0 0.0% +22.1% 3.5M
🇺🇸 United States #28 13.5 0.0% 0.0% 2.5M
🇯🇵 Japan #62 1.1 -21.4% -57.7% 77K
🇰🇷 South Korea #129 0.2 0.0% -66.7% 21K
🇬🇧 United Kingdom #68 2.2 -18.1% -41.0% 292K
🇨🇦 Canada #47 5.9 +60.0% 0.0% 281K
🇨🇳 China #90 3.1 0.0% 0.0% 4K
🇦🇺 Australia #51 4.8 0.0% -18.6% 103K
🇩🇪 Germany #72 1.1 +57.1% 0.0% 81K
🇸🇪 Sweden #81 0.6 +28.6% -65.4% 97K
🇫🇷 France #100 0.5 +33.3% 0.0% 55K

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