Bogner

Founded 1932 · Munich, Germany

Apparel & Footwear
#183
Global Rank
View Index →

Bogner invented sports fashion, and it has the receipts. Willy Bogner Sr., a Nordic combined skier who competed at the 1936 Games, opened a Munich shop in 1932 importing skis and Norwegian knitwear, and outfitted the German ski team at those same Olympics, beginning an association that lasted more than eighty years. His wife Maria then did the more consequential thing, introducing stretch stirrup pants in 1948 that made ski clothing fit a woman's body rather than a sack. Willy Bogner Jr. took over in 1977, built BOGNER Sport, Woman, Man and FIRE+ICE, and stepped back from daily business in 2019. The golf line is a natural extension of the same premise: technical fabric with a fashion silhouette at a luxury price. The company moved into a new Munich headquarters called The Run in 2022 and, in August 2025, Katjes International acquired a majority stake. For DORMIED's purposes Bogner is a German-market bellwether, sitting alongside KJUS and Peter Millar at the top of the price ladder.

DI Score 0.2
MoM Change -18.1%
3M Trend +59.9%
12M Trend -18.1%

Updated Jun 2026

Bogner Interest Over Time

How search demand for Bogner has moved over time, indexed against the rest of the field.

Brand index Global index avg Projected

Rankings by Market

Brand interest is not uniform. Where Bogner is searched hardest, and where it lags, varies market to market.

Market Rank DI vs Last Month Year-over-Year Index Size
🌎 Global #183 0.2 -18.1% -18.1% 3.3M
🇺🇸 United States #193 0.1 +23.5% -19.2% 2.4M
🇯🇵 Japan #142 0.1 0.0% 0.0% 74K
🇰🇷 South Korea #109 0.3 -66.7% -50.0% 19K
🇬🇧 United Kingdom #158 0.2 -20.0% -20.0% 233K
🇨🇦 Canada #167 0.3 +40.0% +75.0% 278K
🇨🇳 China #167 4K
🇦🇺 Australia #184 0.1 0.0% 0.0% 91K
🇩🇪 Germany #43 3.2 -33.3% -18.8% 66K
🇸🇪 Sweden #155 0.1 0.0% 0.0% 80K
🇫🇷 France #115 0.2 -33.3% -33.3% 49K

Frequently Asked

Is Bogner a good golf brand?

As of Jun 2026, Bogner ranks #183 of 215 golf brands on the DORMIED Index with a DI score of 0.2. Its search interest is up 59.9% over the last three months. Its strongest market is Germany, where it ranks #44.

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