EP NY

Founded 1995 · New York, New York, USA

Apparel & Footwear

#171

Global Rank

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EP NY has been producing women's golf apparel since 1995, operating out of New York and now under the Summit Golf Brands portfolio, which also includes Cutter & Buck and previously included Annika-branded apparel. The brand represents a traditional approach to women's golf style, classic silhouettes, accessible price points, and wide pro shop distribution that has made it a familiar presence at courses across the United States. EP NY focuses on comfort, fit, and wearability over fashion-forward design or technical innovation, positioning itself as reliable rather than revolutionary. Collections feature the category standards, polos, skorts, pants, layering pieces, executed with attention to fit for various body types and age ranges, which has helped the brand maintain relevance with core women golfers even as newer, trendier competitors emerge. The aesthetic leans traditional and conservative, appealing to women who want to look appropriate on the course without making bold style statements. EP NY's strength lies in its established retail relationships and consistent availability, the brand is simply there, in pro shops, on golf retail websites, and in the consideration set for women buying golf apparel. This ubiquity provides advantages that direct-to-consumer upstarts lack, even if EP NY doesn't generate the social media engagement or brand heat of lifestyle-focused newcomers. Under Summit Golf Brands, EP NY benefits from shared infrastructure, production capabilities, and retail relationships while maintaining its distinct brand identity. The challenge facing EP NY, like many legacy golf apparel brands, is remaining relevant as the women's golf market shifts younger, more diverse, and more style-conscious. The brand's traditional approach and conservative aesthetic risk feeling dated to women who came to golf during the pandemic boom and expect their golf wardrobe to reflect contemporary fashion rather than golf's historically conservative dress codes.