Alyn Golf

Founded 2025 · California, USA

Apparel & Footwear

#189

Global Rank

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ALYN is the first women's golf apparel brand founded and designed by a former professional golfer, which is a narrower claim than it sounds and a more useful one. Tisha Alyn spent seven or eight years sponsored by Cobra Puma, walked away at the end of 2023 with other sponsorship offers on the table, and built her own brand instead. It launched in May 2025 with the Terra Collection, fifteen pieces solving problems she names precisely: adjustable skirt and dress lengths for courses with dress codes, structured tops with built-in support, and somewhere to put a tee. Sizing runs XS to 2XL. The brand generated five figures in its first week direct-to-consumer and has been in conversations with Golf Galaxy about retail. Alyn is Filipina-American and queer, and has been explicit that representation in models and sizing is part of the product rather than a campaign. The category is crowded and getting more so. What ALYN has that most entrants do not is a founder with a million-follower audience and fifteen years of firsthand complaints to design against.