CALIA

Founded 2015 · Coraopolis, Pennsylvania, USA

Apparel & Footwear
#164
Global Rank
View Index →

CALIA is a retailer's private label that outgrew its celebrity. DICK'S Sporting Goods launched it in March 2015 as CALIA by Carrie Underwood, and it became the chain's best-selling women's fitness brand behind only Nike. Underwood stepped away in 2021, the first Underwood-free product shipped in 2022, and DICK'S replaced a single famous face with the CALIA Collective: Shawn Johnson East, Dascha Polanco, Hannah Bronfman and golf journalist Alexandra O'Laughlin. Golf arrived the same spring, alongside maternity, and it is a telling category choice. DICK'S owns Golf Galaxy. It has the distribution, the fitting bays and the foot traffic, and CALIA gives it a women's golf apparel line it controls end to end rather than one it has to buy at wholesale margin. That vertical integration is the whole point and the reason CALIA behaves differently in the data from the independent women's brands it sits next to. It does not need to win search to sell product. It just needs to be on the rack when someone walks in.

DI Score 0.5
MoM Change +0.0%
3M Trend +78.9%
12M Trend -31.6%

Updated Jun 2026

CALIA Interest Over Time

How search demand for CALIA has moved over time, indexed against the rest of the field.

Brand index Global index avg Projected

Rankings by Market

Brand interest is not uniform. Where CALIA is searched hardest, and where it lags, varies market to market.

Market Rank DI vs Last Month Year-over-Year Index Size
🌎 Global #164 0.5 0.0% -31.6% 3.3M
🇺🇸 United States #146 0.6 0.0% -31.6% 2.4M
🇯🇵 Japan #205 74K
🇰🇷 South Korea #167 0.3 0.0% 19K
🇬🇧 United Kingdom #159 0.2 -20.0% 0.0% 233K
🇨🇦 Canada #180 0.1 -42.9% -76.5% 278K
🇨🇳 China #185 4K
🇦🇺 Australia #185 0.1 0.0% 0.0% 91K
🇩🇪 Germany #166 0.1 0.0% -50.0% 66K
🇸🇪 Sweden #156 0.1 0.0% 0.0% 80K
🇫🇷 France #183 0.1 0.0% 0.0% 49K

Frequently Asked

Is CALIA a good golf brand?

As of Jun 2026, CALIA ranks #164 of 215 golf brands on the DORMIED Index with a DI score of 0.5. Its search interest is up 78.9% over the last three months. Its strongest market is South Korea, where it ranks #121.

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