CALIA

Founded 2015 · Coraopolis, Pennsylvania, USA

Apparel & Footwear
#169
Global Rank
View Index →

What Should You Know About CALIA?

CALIA ranks #169 of 215 golf brands on the DORMIED Index for Aug 2026, with a Demand Index score of 0.2, flat month over month. Its strongest single market is United States, where it ranks #153. CALIA is an Apparel & Footwear brand, founded in 2015, based in Coraopolis, Pennsylvania, USA.

CALIA is a retailer's private label that outgrew its celebrity. DICK'S Sporting Goods launched it in March 2015 as CALIA by Carrie Underwood, and it became the chain's best-selling women's fitness brand behind only Nike. Underwood stepped away in 2021, the first Underwood-free product shipped in 2022, and DICK'S replaced a single famous face with the CALIA Collective: Shawn Johnson East, Dascha Polanco, Hannah Bronfman and golf journalist Alexandra O'Laughlin. Golf arrived the same spring, alongside maternity, and it is a telling category choice. DICK'S owns Golf Galaxy. It has the distribution, the fitting bays and the foot traffic, and CALIA gives it a women's golf apparel line it controls end to end rather than one it has to buy at wholesale margin. That vertical integration is the whole point and the reason CALIA behaves differently in the data from the independent women's brands it sits next to. It does not need to win search to sell product. It just needs to be on the rack when someone walks in.

DI Score 0.2
MoM Change +0.0%
3M Trend -8.3%
12M Trend -37.5%

Updated Aug 2026

CALIA Interest Over Time

How search demand for CALIA has moved over time, indexed against the rest of the field.

Brand index Global index avg Projected

Where Does CALIA Rank in Each Market?

Brand interest is not uniform. Where CALIA is searched hardest, and where it lags, varies market to market.

Market Rank DI vs Last Month Year-over-Year Index Size
🌎 Global #169 0.2 0.0% -37.5% 3.7M
🇺🇸 United States #153 0.2 -12.0% -45.0% 2.6M
🇯🇵 Japan #186 0.2 — 0.0% 67K
🇰🇷 South Korea #198 — — -100.0% 19K
🇬🇧 United Kingdom #168 0.1 -25.0% -40.0% 268K
🇨🇦 Canada #173 0.1 -20.0% -55.6% 309K
🇨🇳 China #168 — -100.0% — 4K
🇦🇺 Australia #185 0.1 0.0% 0.0% 110K
🇩🇪 Germany #173 0.1 0.0% 0.0% 75K
🇸🇪 Sweden #159 0.1 0.0% 0.0% 90K
🇫🇷 France #154 0.2 0.0% 0.0% 45K

What Do Golfers Ask About CALIA?

Who owns CALIA?

CALIA is owned by DICK'S Sporting Goods.

Where is CALIA based?

CALIA is based in Coraopolis, Pennsylvania, USA.

When was CALIA founded?

CALIA was founded in 2015.

Is CALIA a good golf brand?

As of Aug 2026, CALIA ranks #169 of 215 golf brands on the DORMIED Index with a DI score of 0.2. Its search interest is down 8.3% over the last three months. Its strongest market is Japan, where it ranks #139.

The Scorecard · Newsletter

Where Does CALIA Go Next Month?

CALIA is ranked #169 of 215 brands across 10 markets.

Free · sent when it's worth sending · unsubscribe anytime

One of our favorite X accounts... deeply researched and very well written.
Country Club Confidential

Which Golf Brands Are Similar to CALIA?

Same category · closest search interest

Latest

See All News

Trending

See All News