Daily Sports

Founded 1995 · Stockholm, Sweden

Apparel & Footwear

#166

Global Rank

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Daily Sports has been manufacturing women's golf apparel from Stockholm since 1995, building a particularly strong presence across Europe and establishing itself as a staple brand among serious female golfers and LPGA professionals. While less known in the United States than brands like Tail or EP NY, Daily Sports maintains significant market share in European golf, where its seasonal collections, functional designs, and consistent quality have earned loyalty among club players and competitive amateurs. The brand's approach emphasizes technical performance and fit specifically developed for women's golf, with attention to stretch, moisture management, and layering systems appropriate for varied weather conditions, a necessity in Northern European golf. Daily Sports produces full apparel lines including polos, pants, skorts, outerwear, and accessories, with seasonal collections that balance fashion currency and timeless appeal. The brand has maintained presence on the LPGA Tour through player sponsorships and apparel partnerships, which provides visibility and validates its performance credentials. Design-wise, Daily Sports occupies the middle ground between fashion-forward newcomers and purely technical brands, collections feature contemporary styling and seasonal colors while prioritizing functionality and durability over trend-chasing. The brand represents traditional golf apparel in the best sense: well-made, properly fitting, performance-oriented clothing built for women who play regularly and take the sport seriously. As the women's golf apparel market has exploded with new entrants, Direct-to-consumer brands, and lifestyle players, Daily Sports faces increasing competition but maintains advantages in established retail relationships, production capabilities, and credibility earned over nearly three decades. The brand's challenge is remaining relevant as younger, more fashion-conscious women enter golf with different expectations and shopping behaviors than the core customers Daily Sports has traditionally served.