Head Golf

Founded 1950 · Kennelbach, Austria

Apparel & Footwear
#138
Global Rank
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Key Takeaways

Head Golf ranks #138 of 215 golf brands on the DORMIED Index for Jul 2026, with a Demand Index score of 1.0, up +50.0% month over month. Its strongest single market is China, where it ranks #72. Head Golf is an Apparel & Footwear brand, founded in 1950, based in Kennelbach, Austria.

HEAD has tried golf before. The Austrian sports equipment group briefly sold clubs in the mid-1990s and killed the line when it turned out to be one of the two divisions bleeding the most money. Three decades later the brand is back in the category through licensing rather than manufacturing, and the split is worth understanding: headgolf.com is the apparel and accessories side, while PowerBilt Holdings signed on in 2025 as exclusive global licensee for HEAD golf hard goods including clubs, balls, bags and gloves. The apparel operation leans on HEAD's ski and tennis credibility, positioning itself as refined ready-to-wear with crochet club covers, vintage henleys and technical shorts rather than performance-first golf kit. It signed Juniper Jang as its first LPGA Tour ambassador. HEAD Sport GmbH traces to 1950, when Howard Head built the first successful aluminium laminate ski in Baltimore, and today runs out of Kennelbach, Austria under CEO Johan Eliasch. The brand equity is real. Whether golfers transfer it from a racket to a polo is the open question.

DI Score 1.0
MoM Change +50.0%
3M Trend +44.6%
12M Trend +172.7%

Updated Jul 2026

Head Golf Interest Over Time

How search demand for Head Golf has moved over time, indexed against the rest of the field.

Brand index Global index avg Projected

Rankings by Market

Brand interest is not uniform. Where Head Golf is searched hardest, and where it lags, varies market to market.

Market Rank DI vs Last Month Year-over-Year Index Size
🌎 Global #138 1.0 +50.0% +172.7% 3.1M
🇺🇸 United States #145 0.8 +30.0% +170.8% 2.3M
🇯🇵 Japan #118 0.2 0.0% +100.0% 70K
🇰🇷 South Korea #136 0.3 0.0% 0.0% 19K
🇬🇧 United Kingdom #120 0.9 +50.0% +320.0% 237K
🇨🇦 Canada #128 0.9 +90.9% +133.3% 267K
🇨🇳 China #72 2.6 0.0% 0.0% 4K
🇦🇺 Australia #76 2.1 -19.2% -19.2% 95K
🇩🇪 Germany #79 0.9 +28.6% +80.0% 72K
🇸🇪 Sweden #113 0.3 +300.0% +100.0% 84K
🇫🇷 France #105 0.4 +50.0% 0.0% 44K

Frequently Asked Questions

Who owns Head Golf?

Head Golf is owned by HEAD Sport GmbH (licensed).

Where is Head Golf based?

Head Golf is based in Kennelbach, Austria.

When was Head Golf founded?

Head Golf was founded in 1950.

Is Head Golf a good golf brand?

As of Jul 2026, Head Golf ranks #138 of 215 golf brands on the DORMIED Index with a DI score of 1.0. Its search interest is up 44.6% over the last three months. Its strongest market is Germany, where it ranks #74.

The Scorecard · Newsletter

Where does Head Golf go next month?

Head Golf is ranked #138 of 215 and moved +50.0% this month. The Scorecard explains the moves that mattered.

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One of our favorite X accounts... deeply researched and very well written.
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