Golf Brand News
This is the desk's daily coverage. Brand moves, marketing plays, retail shifts, athlete deals, the WITB tells, and the what-does-this-mean takes the rest of golf media isn't writing.
Other publications cover the players. We cover the companies. The ones writing the checks, signing the deals, missing the moments, reading the room, and occasionally surprising everyone.
Filter by brand to track a specific name. Sort by date for the freshest. Every story here gets read against the Index, so when a brand makes a move you can see whether the data agrees.
TRUE linkswear signs Jonathan Stewart as brand ambassador. The retired NFL star's endorsement signals a push beyond niche footwear into lifestyle golf.
Grooveit joins RepSpark to expand wholesale distribution, leveraging its Good Good Golf partnership to scale from DTC brand to retail player.
True Spec opens second Orlando location at Athletic Motion Golf Club, revealing the partnership strategy behind premium fitting expansion.
Aretera Golf expands the EC1 shaft line to 85g, responding to fitter demand for heavier options in the mid-active profile category.
Vessel's $499 Travel Case Pro headlines summer travel gear as the brand's visibility jumps 22% amid continued premium bag dominance.
Titleist partners with MyGolfSpy for a custom Vokey SM11 fitting giveaway, testing whether experience-driven marketing can extend its wedge market dominance.
TaylorMade expands MyProgram to Spider ZT putters with 15,000+ custom combinations, challenging Scotty Cameron in the premium personalization space.
Aaron Rai's PGA Championship victory gives Ecco Golf its biggest tour moment in years, validating the Danish brand's comfort-first approach at a crucial time.
Adidas Golf's 49% ranking jump masks a bigger problem: Nike owns the basketball-to-golf crossover market Adidas once had access to.
Titleist GTS driver launch emphasizes Club Champion fittings over retail, signaling a fitting-first strategy that separates the brand from distance-focused rivals.
Malbon is popular because it brought streetwear sensibility to golf apparel. The brand's collabs with Nike, Coca-Cola, and the viral 2024 Masters Jason Day moment helped propel…
Malbon Golf is owned by founders Stephen and Erica Malbon, who started the brand in Los Angeles in 2017. Anthos Capital led a $33 million funding round in 2025.
Callaway Golf is headquartered at 2180 Rutherford Road, Carlsbad, California, where the company has operated since the early 1980s. Parent is Topgolf Callaway Brands.
Callaway clubs are designed in Carlsbad and primarily assembled in Monterrey, Mexico since 2010. Components come from Asia. Premium balls are made in Chicopee, Massachusetts.
TaylorMade is headquartered at 5545 Fermi Court, Carlsbad, California, with about 2,100 global employees. Owned by South Korean PE firm Centroid Investment Partners since 2021.
TaylorMade clubs are designed in Carlsbad, California with assembly in the US and Japan. Components are sourced from China, Taiwan, Japan, and Vietnam.
Titleist is headquartered at 333 Bridge Street, Fairhaven, Massachusetts, where parent company Acushnet has operated since 1910. The ball plants are nearby in New Bedford.
Titleist clubs are assembled in Carlsbad, California and regional hubs worldwide, with components sourced from Japan, Taiwan, China, and Vietnam. Designed in the USA.
Scotty Cameron is owned by Acushnet Holdings, parent of Titleist and FootJoy. The partnership began in 1994 after Bernhard Langer won the Masters with a Cameron prototype.
Blue Tees partners with Babygrande Golf for NCAA regional broadcasts, betting on college golf's niche streaming audience for affordable visibility.
Jones Sports Co. and Payntr Golf collaborate on the RS, a heritage-styled golf shoe with modern performance tech at $200.
TaylorMade's MG5 wedge lineup offers six grinds. Here's what each one does and why the selection tool matters more than the tour wins.
Nike Pegasus One G named top golf shoe of 2026 by MyGolfSpy's footwear editor. Running shoe DNA finally meets the fairway.
Justin Rose debuts Callaway Quantum driver at PGA Championship after switching irons last week. Three equipment storylines worth tracking at Aronimink.
Five Iron Golf launches real-money tournaments across 15 markets, backed by Callaway investment. Indoor golf's competitive future takes shape.
