Golf Brand News
This is the desk's daily coverage. Brand moves, marketing plays, retail shifts, athlete deals, the WITB tells, and the what-does-this-mean takes the rest of golf media isn't writing.
Other publications cover the players. We cover the companies. The ones writing the checks, signing the deals, missing the moments, reading the room, and occasionally surprising everyone.
Filter by brand to track a specific name. Sort by date for the freshest. Every story here gets read against the Index, so when a brand makes a move you can see whether the data agrees.
Every Vice golf ball explained: Pro Plus, Pro, Pro Air, Tour, and Drive, plus customization, colors, and why Vice is golf's fastest-rising ball brand.
TaylorMade has won all three 2026 majors with three different drivers, including a six-year-old M6. Titleist still leads the season in total wins.
Bushnell's Wingman View is quietly outpacing the Tour V rangefinder in the amateur use case, and the company's product roadmap is starting to reflect it.
Vessel's Player Carbon Air drops 1.75 pounds from the Player V by editing its own signature features. A retention play with strategic implications.
Random Golf Club's Erik Anders Lang posted the biggest handicap cut of the period at Shinnecock. The brand's DORMIED rank tells a different story.
TaylorMade and TAG Heuer launch a $2,550 smart watch and co-branded Spider ZT putter. The real story is what the partnership signals about TaylorMade's positioning.
Garmin's Approach Z30 hits 30% off months after winning MyGolfSpy's Staff Pick. The rangefinder category is shifting, and Garmin is forcing the move.
Sun Mountain signs DP World Tour winner Ryggs Johnston as an ambassador, betting on Montana roots and travel bag credibility over lifestyle noise.
Trackman's new Zen Golf integration debuts at The Belfry's PGA National Academy, bringing active-terrain data to indoor coaching and fitting for the first time.
Ecco Golf signs LET winner Smilla Sønderby to a multi-year ambassador deal, deepening its Danish roster and betting early on a 25-year-old already in the LT1.
Cobra's expanded 3DP iron lineup, X, MB, and Tour, is the most ambitious additive manufacturing bet in golf. The engineering is real. The market response is not.
Sun Mountain's limited Hometown waxed canvas stand bag is a quiet premium play in a category dominated by Vessel and Stitch noise.
Maxfli rebuilt its stand bag lineup using Reddit, forums, and MyGolfSpy testing as design inputs. The crowd-sourced feedback loop has reached the value shelf.
How Country Club Confidential turned the stories that circulate inside private golf into a real media business. The anonymous founders explain how.
Williams Athletic Club heads to the 2026 PGA Buying Summit with its SS27 collection, betting on an underserved women's premium golf apparel category.
Golf Pride drops a limited-edition Stars and Stripes ZERO TAPER putter grip for America's 250th. The real story is the direct-to-consumer pivot behind it.
SuperStroke's Red, White and Blue Tie Dye putter grip drops June 29. Inside the limited-edition strategy turning a category leader into a streetwear-style operation.
VA Composites founder Victor Afable joins Club Champion's podcast. The real story is distribution, not content, for a niche shaft brand.
Payntr Golf's limited-edition Sugarloaf Social Club collaboration drops at the right moment for a brand that needs style equity to match its engineering.
LIVPUR signs on as hydration sponsor of the 2026 FCG Callaway World Championship, revealing how Callaway's junior pipeline is evolving into a media asset.
Adams Golf's New Idea package set on Prime Day reveals how TaylorMade has quietly repositioned a once-dominant hybrid brand into the beginner category.
Ben Hogan's name appeared on every U.S. Open broadcast graphic during Scheffler's Grand Slam bid. The brand's DORMIED ranking fell 55% anyway. Here's why.
Arccos launches its biggest app overhaul in six years, adding LLM-driven practice plans and prescriptive AI. Does shot tracking finally get useful?
Bridgestone's new e6 SOFT TREADLINE borrows a tire tread for its 360-degree alignment aid. The latest move in golf's alignment-aid arms race.
L.A.B. Golf becomes Official Putter of the National Junior Tour Powered by Under Armour, a youth-channel play that reshapes the zero-torque putter race.
