Manors Golf is owned by its three co-founders, Jojo Regan, Luke Davies, and Nick Watts, with minority stakes held by a group of strategic investors that includes actor Nicholas Hoult, media entrepreneur Jamie Bolding, sports media investor Andrew Croker, and Jungle frontman Tom McFarland. The brand has stayed founder-controlled since launching in 2019 and has used crowdfunding through Crowdcube alongside traditional angel investment to fund its growth. As of late 2024, the company had raised over £1 million across multiple rounds and was valued around £5 million.
The founder-led structure matters more than the math. Most apparel brands at Manors's scale and growth rate have been acquired or absorbed into a larger group by year five. Manors has stayed independent. Regan, Davies, and Watts are the operators and the creative leadership. They have brought in strategic capital but have not sold to a parent company. That decision has shaped what the brand is and what it is not.
The Investor Roster
The investor list reads like a thoughtful curation of British creative talent rather than a typical golf brand cap table. Nicholas Hoult is the actor known for his Hollywood film career. Jamie Bolding founded the media platform Jungle Creations. Andrew Croker is an investor in sports media businesses. Tom McFarland is one of the frontmen of Jungle, the British music group. The pattern is investors who understand brand-building and the cultural side of business, not investors who write checks based on revenue multiples.
Beyond the named angels, Manors has raised through Crowdcube twice. The first round in late 2023 to early 2024 raised £601,733 from 181 individual investors at an oversubscription rate that crossed the original £400,000 target. The second round closed in late 2024 and added approximately another £400,000 to the company's balance sheet. The crowdfunding approach matches the brand's community-first ethos. Customers can become small shareholders in the same brand they buy from, which is an unusual structure in golf apparel.
The Founder-Operator Model
Regan, Davies, and Watts are all in their late twenties to early thirties as of 2026. Regan handles business strategy and serves as the public face. Davies handles operations and partnerships. Watts is the creative director and shapes the visual language. The split has held since the founding, with no internal restructuring or founder departures. That stability is rare in venture-backed apparel brands at this stage.
The strategic implication is that Manors is not for sale right now. The founders have positioned the company for long-term independent growth rather than a near-term exit. The growth metrics support that path. Revenue grew from £300,000 in 2022 to £430,000 by October 2023, and the DTC channel grew over 600 percent year-over-year. Wholesale distribution has expanded to Matches Fashion, Lane Crawford in Asia, and boutique partners across multiple continents.
The Comparison That Matters
The closest analog in apparel for what Manors is doing is the founder-controlled, community-built brand model that companies like Parlay Golf and Students Golf are also pursuing in different geographic and aesthetic territories. Manors's London base and British heritage focus differentiate the brand from the LA-based Malbon model or the East Coast prep aesthetic of brands like Criquet. Each is playing in a different lane, but all three are betting that founder-led brands can hold creative coherence at scale that corporate-acquired brands lose.
The DORMIED Take
The ownership structure tells you what to expect from Manors over the next few years. Founder-controlled means the brand voice stays specific. The Crowdcube community means customer-owners become customer-evangelists, which lowers customer acquisition cost. The strategic angel investors mean the cap table has the cultural credibility that the brand identity requires.
What you should not expect is rapid scaling to mass-market apparel volumes. Manors has chosen to grow as a premium boutique label, not as a Lululemon-style growth-at-all-costs apparel platform. The founders have been explicit that the goal is a globally recognizable brand within ten years, not maximum revenue in five. That patience is what differentiates Manors from most of the venture-backed apparel brands trying to scale quickly through the same window.
For now: Jojo Regan, Luke Davies, and Nick Watts. Strategic angel investors including Nicholas Hoult and Tom McFarland. Crowdcube investor community. £5 million valuation as of early 2024. Founder-led, independent, growing patiently. That structure is most of what makes Manors Manors.
