Manors Golf

Founded 2019 · London, United Kingdom

Apparel & Footwear
#30
Global Rank
View Index →

Manors Golf launched in London in 2019 with a mission to reinterpret British golf heritage through a contemporary lens. The brand draws inspiration from links golf, traditional club culture, and the understated elegance of British sportswear, translating those influences into apparel that feels rooted in history without being costumed or nostalgic. It's golf clothing designed for players who appreciate tradition but want modern fit, function, and wearability. Manors' collections emphasize quality materials and timeless design: lambswool sweaters, tailored outerwear, and polos in classic colorways like navy, burgundy, and forest green. The brand incorporates subtle British design cues, striped trims, club-inspired crests, herringbone patterns, but avoids the stuffiness or exclusivity often associated with old-guard golf culture. Everything is designed to work on a Scottish links or a London street, bridging the gap between sport and lifestyle without compromising either. The brand has built its following through a combination of digital marketing, collaborations with UK-based golf clubs and events, and an emphasis on storytelling that connects product to place. Manors positions itself as an antidote to both the loud streetwear golf movement and the overly technical performance category, offering instead a quieter, more refined alternative rooted in craftsmanship and cultural authenticity. The brand appeals to golfers in the UK and Europe who see golf as part of a broader appreciation for design, heritage, and quality. Manors occupies a specific niche: British golf culture, modernized but not abandoned. It's not chasing hype or celebrity co-signs; it's building a reputation on design integrity and cultural specificity. For golfers who value understated style, historical context, and the rituals of links golf, Manors offers apparel that feels both authentic and relevant, a difficult balance in a market increasingly defined by extremes.

DI Score 11.0
MoM Change +0.0%
3M Trend +55.5%
12M Trend +123.6%

Manors Golf Interest Over Time

How search demand for Manors Golf has moved over time, indexed against the rest of the field.

Brand index Global index avg Projected

Key Moments

The product, marketing, culture, and on-course moments that moved search interest in Manors Golf in a given month.

Apr 2026
  • Andy Murray joined Manors Golf's £3 million funding round through Redrice Ventures in March
  • Signed Estonian golfer Richard Teder, who secured his Open Championship spot via final qualifying
Feb 2026
  • The Club Collection launched on 24th February 2026, marking the most significant product drop for Manors Golf during the search spike period.
  • This spring collection aligned perfectly with the brand's growing momentum and international expansion drive, fueling organic search interest as enthusiasts sought to learn more about the new line of golf apparel that "embodies the brand philosophy" and "envisions a private members' club with the velvet rope torn down".

Rankings by Market

Brand interest is not uniform. Where Manors Golf is searched hardest, and where it lags, varies market to market.

Market Rank DI vs Last Month Year-over-Year Index Size
🌎 Global #30 11.0 0.0% +123.6% 3.5M
🇺🇸 United States #46 7.4 0.0% +174.1% 2.5M
🇯🇵 Japan #40 2.6 -18.8% +85.7% 77K
🇰🇷 South Korea #30 3.2 +27.3% +27.3% 21K
🇬🇧 United Kingdom #6 44.6 0.0% +49.4% 292K
🇨🇦 Canada #25 10.7 0.0% +81.3% 281K
🇨🇳 China #27 9.4 +50.0% +200.0% 4K
🇦🇺 Australia #10 24.2 0.0% +233.3% 103K
🇩🇪 Germany #25 7.3 +22.0% +242.9% 81K
🇸🇪 Sweden #28 4.0 -18.1% +247.1% 97K
🇫🇷 France #32 4.0 0.0% +88.2% 55K

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