Eastside Golf

Founded 2019 · Atlanta, Georgia, USA

Apparel & Footwear

#49

Global Rank

View Index →

Eastside Golf has become one of the most culturally resonant golf brands of the past five years, blending streetwear aesthetics with an explicit mission to diversify and democratize the game. Founded in 2019 by Earl Cooper and Olajuwon Ajanaku, two former Morehouse College golfers, the Atlanta-based brand emerged from a recognition that golf apparel rarely reflected the culture, style, or identity of Black golfers. The brand's signature swinging chain logo, a golf club rendered in the style of a gold chain, became an instant icon, appearing on hoodies, polos, hats, and pants that feel equally at home on the course or in the streets. Eastside Golf's designs incorporate bold graphics, vibrant colors, and cultural references that speak directly to younger, more diverse audiences who have historically been underrepresented in golf. In 2021, the brand partnered with Jordan Brand in a high-profile collaboration that brought Eastside Golf into mainstream golf and sneaker culture simultaneously. The partnership resulted in limited-edition apparel and footwear drops that sold out quickly and elevated the brand's profile significantly. Beyond product, Eastside Golf has positioned itself as a movement, advocating for greater access to the game through programming, storytelling, and visibility. The brand has been featured in major media outlets, worn by celebrities and athletes, and embraced by a new generation of golfers who see the game as part of a broader cultural identity. Eastside Golf represents a shift in how golf brands think about community, representation, and style, proving that authenticity and cultural relevance can drive both commercial success and meaningful change in a traditionally exclusive industry.