Students Golf

Founded 2019 · Los Angeles, California, USA

Apparel & Footwear

#105

Global Rank

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Students Golf launched in 2019 as a Los Angeles-based streetwear brand that treats golf as raw material for bold graphics and youth culture commentary rather than a sport requiring reverence. The brand's aesthetic pulls from skate, hip-hop, and punk influences, oversized fits, bright colorways, irreverent slogans, and graphics that feel more at home in Fairfax than at a country club. Students Golf taps into the same energy that drove brands like Tyler, The Creator's Golf Wang, recognizing that younger players see golf as culture and style rather than just a game. The apparel includes hoodies, tees, hats, and polos that reference golf visually but reject the sport's traditional dress codes and conservative branding. Students Golf has collaborated with artists, musicians, and other streetwear labels, positioning itself at the intersection of golf and broader youth culture. The brand operates primarily through drops and limited releases, cultivating scarcity and hype in a way more common to Supreme than FootJoy. Its pricing reflects streetwear economics, higher than mass-market golf apparel but justified by design and cultural cachet rather than performance fabrics. Students Golf doesn't make technical golf gear; it makes clothes for people who play golf but also listen to rap, collect sneakers, and follow streetwear. The brand has benefited from golf's pandemic boom and the influx of younger, more diverse players who don't relate to traditional golf brands. While Students Golf lacks the distribution or revenue of established apparel companies, it represents a shift in how golf is marketed and consumed, particularly among Gen Z players who view the sport through a cultural lens rather than an athletic one.