Bogey Boys

Founded 2021 · Seattle, Washington, USA

Apparel & Footwear

#99

Global Rank

View Index →

When Macklemore launched Bogey Boys in 2021, it arrived as more than a celebrity golf brand, it was a statement about who gets to define golf culture. The Seattle-based rapper, a scratch golfer and outspoken advocate for making the game more inclusive, designed Bogey Boys to bridge streetwear credibility with vintage golf aesthetics. The result is a brand that feels equally informed by 1970s country club archives and modern hype culture, producing polos, hoodies, bucket hats, and accessories that work on the course but feel native to urban environments. Early releases sold out quickly, driven by Macklemore's fanbase and strategic drops that borrowed from sneaker culture playbooks. The brand's visual identity leans heavily into retro golf imagery, argyle patterns, crest logos, classic colorways, but recontextualizes them through streetwear silhouettes and oversized fits. A Bogey Boys polo might feature traditional golf stripes, but cut more generously than anything FootJoy would produce, designed to be worn untucked and paired with baggy pants. The brand has cultivated a community-driven approach, hosting scrambles, partnering with municipal courses, and aligning with initiatives that expand golf access. Macklemore has been vocal about the sport's exclusivity problems, and Bogey Boys reflects that ethos through pricing (mid-range, not luxury) and marketing that emphasizes fun over formality. The brand faced early scrutiny over production timelines and fulfillment delays, common growing pains for celebrity-backed startups. But Bogey Boys has demonstrated staying power beyond initial hype, expanding product lines and retail presence while maintaining cultural relevance. It represents a new model for golf apparel: personality-first, community-oriented, and unapologetically casual, appealing to golfers who see the sport as a social activity rather than a status symbol. Whether Bogey Boys can scale beyond its founder's influence remains to be seen, but it has already shifted conversations about what golf brands can look and feel like.