Zero Defects in 36 Balls and Still a B+. Srixon's Third Box Is the Reason.
Srixon's Z-Star Diamond posted zero defects across 36 balls in Ball Lab testing and still scored 89. The reason sits in one box that ran firmer.
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Golf Brand News
This is the desk's daily coverage. Brand moves, marketing plays, retail shifts, athlete deals, the WITB tells, and the what-does-this-mean takes the rest of golf media isn't writing.
Other publications cover the players. We cover the companies. The ones writing the checks, signing the deals, missing the moments, reading the room, and occasionally surprising everyone.
Filter by brand to track a specific name. Sort by date for the freshest. Every story here gets read against the Index, so when a brand makes a move you can see whether the data agrees.
Which Golf Brand Stories Are in The Feed?
Three Sponsored Players, Three Different Shoes: Adidas Golf Gave Up on the Hero Model
Three LPGA players, one sponsor, three different shoes. Why Adidas Golf abandoned the hero model, and what the replacement cycle really tells you.
Discounting a Most Wanted Winner in July Is a Distribution Tell. Mizuno Did It Twice.
Mizuno is discounting two 2026 Most Wanted winners plus up to $280 off irons. The metalwood markdown says more about distribution than inventory.
5.8 Pounds and Seven Pockets: Sun Mountain Stops Competing on Weight
Sun Mountain's $450 TQR Waxed Canvas Stand Bag weighs 5.8 pounds on purpose, and the heritage-material pivot signals where premium carry bags are headed.
The Foundry That Forged for Titleist, Nike and Hogan Is Finally on Srixon's Box
Srixon's 2027 ZXi irons name Endo Manufacturing for the first time, price at $1,499.99, and land Oct. 16 in a direct run at Mizuno's feel title.
1.59 Yards Separated the Winner From the Loser, and the Titleist Stayed in the Bag
Wilson's DYNAPWR Forged beat the Titleist T250 on accuracy and forgiveness by 1.59 yards of carry. The tester kept his Titleists. Why test wins don't convert.
A $4 Billion Badminton Company Now Owns the Best Golf Shoe Story Under Armour Had
Curry Brand's move to Li-Ning strips Under Armour Golf of its only sneaker-culture entry point, and Li-Ning has no US golf retail to build on.
What Is Fantl Sport? The New Zealand Brand Built on Still Being Out There Tomorrow
Fantl Sport is a New Zealand golf apparel brand founded in 2021, making minimalist technical clothing built to last. Premium priced, deliberately small range.
What Is Monzee? The Japanese Golf Brand Named After a Made-Up Monkey
Monzee is a Japanese golf brand making headcovers and bags, named after an imaginary monkey-chimpanzee hybrid, with a designer raised in Carlsbad, California.
What Is Khalhon? The Seoul Golf Brand That Got Sean Wotherspoon Into Golf
Khalhon is a Seoul golf apparel brand known for its Sean Wotherspoon capsule and a Payntr Golf footwear collaboration launched at Hypegolf Clubhouse in SoHo.
Seven Scripted Days and a Women's Line With No Track Record: B. Draddy Picked a Hard Debut
B. Draddy and Zero Restriction revealed the 2026 U.S. Solheim Cup uniforms, using a 13-year outerwear deal to launch a brand new women's line.
The Cheapest Tour Proof in Golf Is on the LPGA. FlightScope Just Bought Three Bags of It.
FlightScope has three ambassadors playing the 2026 Solheim Cup. Why LPGA endorsements are the smartest cheap buy in the launch monitor arms race.
27 Grinds Are the Only Moat Vokey Has Left, and Kirkland Just Proved It
Kirkland's $67 GEN 3 wedge beat Vokey SM11 in MyGolfSpy's 2026 test. The spin data was nearly identical. Titleist's real moat is 27 grind options.
A 108-Gram MODUS3 You Can't Buy Anywhere. Nippon Shaft Built It Only for Honma.
Honma's T//WORLD irons ship with two Nippon Shaft MODUS³ profiles you can't buy separately. Why the co-development matters more than the S15C claim.
The One Thing Golfers Talk About and Never Measure. The Stack System Just Put a Number on It.
The Stack System launched Practice Tracker free with its $289 Stack Radar, adding a consistency metric called Spread to a category built on subscriptions.
A 30-Yard Miss Both Ways, and Nobody Would Sell Him Out of His PING G430
A MyGolfSpy forum refused to name a driver for a 115-mph PING G430 LST owner. Why fitting-first culture is PING's moat and its ceiling.
Gonzaga Does Not Play FBS Football. Rhoback's Gameday Collection Includes It Anyway.
Rhoback's Gameday Collection covers 80 schools, including six that don't play FBS football. The collegiate licensing footprint is the real story.
Two Bounce Numbers and No Grind Chart: Honma Is Betting Against Wedge Fitting Itself
Honma's new HMSS wedge cuts bounce options to two per loft and prices at $160. A simplification play from a brand built on hand-forged luxury.
Nobody Buys a Travel Cover Because a Tour Pro Uses One. Sun Mountain Signed a Creator Instead.
Sun Mountain signed creator Mac Boucher as brand ambassador, and the deal's focus on travel bags and luggage reveals the real strategy behind it.
$199.99 Buys Zero Torque Now, and Wilson Aimed It at a 33-Inch Shelf Nobody Stocks
Wilson adds two 33-inch women's Zero Torque putters at $199.99, undercutting L.A.B. and Odyssey. MIM construction explains the price. Aug 27 launch.
The One Iron Category That Needs No R&D Budget, and MacGregor Just Priced It at $599
MacGregor's $599 Toney Penna Tour Forged MB undercuts Titleist and Mizuno blades by half in the one iron category that needs no R&D budget.
A 34-Degree 7-Iron in 2026. Mizuno Just Bet That Loft Inflation Peaked.
Mizuno's Pro S-4 iron lands Sept. 17 at $215 per club with a 34-degree 7-iron, weak lofts by design, and a four-year life cycle aimed at retail.
Nobody Needs a Leather Sunday Bag. Vessel Priced One Anyway, and It Will Sell.
Vessel's Sunday IV Leather and ECCO's $300 BIOM C5 Premium launched days apart. Both sell want, not need, and both use the same price ladder logic.
Banned On Tour For Working Too Well, Green Books Are Now A $49 Bushnell Product
Bushnell Golf relaunches Green Books at $49, selling amateurs the slope maps the USGA banned on tour in 2019. A rangefinder margin play in paper form.
An A Flex Turns Up in a Tour Shaft Line, and VA Composites' SYNYSTR HL Is Chasing a Wider Room
VA Composites' SYNYSTR High Launch adds A flex and 55-gram options to a tour shaft line. The spec sheet says more about the target buyer than the marketing.
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