One Size Per Bag, Six Per Jacket. Sun Mountain Is Doubling Down on Apparel Anyway
Sun Mountain's 2026 apparel collection adds jackets, vests and hoodies. The real story is purchase frequency, shelf space and inventory risk.
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Golf Brand News
This is the desk's daily coverage. Brand moves, marketing plays, retail shifts, athlete deals, the WITB tells, and the what-does-this-mean takes the rest of golf media isn't writing.
Other publications cover the players. We cover the companies. The ones writing the checks, signing the deals, missing the moments, reading the room, and occasionally surprising everyone.
Filter by brand to track a specific name. Sort by date for the freshest. Every story here gets read against the Index, so when a brand makes a move you can see whether the data agrees.
Which Golf Brand Stories Are in The Feed?
Highest-Spinning Ball in the Field, 47th of 48 for Distance. Srixon Built It That Way.
Srixon's Z-Star Diamond spun the most and finished 47th of 48 for iron distance in MyGolfSpy's 2026 ball test. Why that result is the design working.
Three Unreleased Clubs Won The Open in July. Srixon Puts Them on Shelves October 16.
Srixon's ZXi RKT woods and ZXi5+ iron hit retail Oct. 16 after winning The Open, the Irish Open and the BMW PGA before launch. The gap is the story.
The Steel Rolex Uses for Watch Cases Is Now a Toulon Putter. There Are Two.
Toulon Golf breaks its one-at-a-time pattern with two Small Batch Midwest putters: the 904L steel Chicago and the cavity-backed pintail Milwaukee.
A $1,750 Putter Funding Free Junior Golf, and What L.A.B. Golf Gets Back
L.A.B. Golf's $1,750 Underrated Golf Tour collection funds Steph Curry's junior circuit. The putters going to the kids are the real business move.
Top Score, Top Seller, $32 a Glove: PING Just Won the Least Glamorous Category in Golf
The PING Tour glove tied for the best score in MyGolfSpy's 55-glove 2026 test and is a PGA TOUR Superstore top seller at $32. Why that overlap is rare.
Who Makes Kirkland Golf Balls? It Depends Which Colour You Buy
Nassau Golf of South Korea made the original Kirkland ball in 2016. Today the white and yellow balls come from different factories in Vietnam and China.
A 13.5-Degree 3-Wood That Bends to 12. Srixon Skipped the Mini Driver Entirely.
Srixon's ZXi RKT fairways include a 13.5-degree 3+ that bends to 12 degrees, and the brand skipped the mini driver category entirely. What that signals.
The One TRUE Linkswear Shoe You Cannot Wear to the Bar Afterward
TRUE linkswear's Original 1.2 delivers better traction and waterproofing than most of the lineup, but the zero-drop build fails the brand's own off-course…
What Is Sun Day Red? Tiger Woods' First Brand After 27 Years at Nike
Sun Day Red is Tiger Woods' apparel and footwear brand, built with TaylorMade in 2024. Who owns it, what the logo means and what it costs.
Is J.Lindeberg a Good Golf Brand? Yes, If You Fit the Cut
J.Lindeberg is a good golf brand with premium fabric and design, but its slim Scandinavian cut decides it. What it costs, how it fits, who wears it.
Four Birdies in Five Holes and a $365 Outfit. Puma Golf Is Still the Value Play.
J.J. Spaun won the BMW PGA Championship in $365 of Puma Golf. Why the brand's value pricing and IGNITE ELEVATE footwear ladder matter now.
One Player Built JumboMax's Entire Brand. He Doesn't Play the PGA Tour Anymore.
JumboMax has signed PGA Tour Americas rookie Paul Chang to play its JMX UltraLite grips, a cheap fix for a brand built almost entirely on Bryson DeChambeau.
A $42.99 Ball That Out-Carries the Pro V1, and TaylorMade Sells It Against Its Own TP5
TaylorMade's $42.99 Tour Response out-carried the Pro V1 in MyGolfSpy's 2026 robot test. What that says about the premium golf ball tier.
Same Head, Same Loft, $250 More: Scotty Cameron's Spec III Math
Scotty Cameron's $800 Phantom OC Spec III putters are blacked-out versions of stock heads. The engineering is real. The limited-edition case is not.
40 Years of Clubs, Zero Years of Balls: Tour Edge Starts on the Practice Range
Tour Edge made Exotics the official ball of NXXT's junior and women's pro tours. A range-sampling play ahead of its 2026 golf ball launch.
8.1 Strokes Gained Putting With a Grip Retail Never Stocked. SuperStroke Is Selling It Direct.
SuperStroke's tour-only Zenergy 2.0 PT putter grip goes direct-to-consumer after Jacob Bridgeman's Biltmore Championship Asheville win.
An $89 Hotel Rate Put Streamsong Above Pebble Beach. Foresight Sports Built the Index.
Foresight Sports ranked Streamsong the No. 1 US golf destination ahead of Pebble Beach. The methodology, and why a launch monitor brand built it.
A Distillery's Website Is Now an Apparel Channel: Malbon and Bushmills Found the Angle
Malbon and Bushmills launched a 12-piece collection today. The real story is the distillery's website becoming a non-endemic golf apparel channel.
Hotels Don't Name Their Gym Equipment. A Dallas Ritz-Carlton Named Its Trackman Range.
A Ritz-Carlton Dallas golf package names its Trackman range beside its championship courses. What amenity status means for Trackman's business.
A Label Tacked Down Like a Sneaker Tongue: Ahead Moves on Stitch Golf's Craft Lane
Ahead added five logo decoration techniques for golf headwear. The craft look is now wholesale, and Stitch Golf's visual premium just got harder to defend.
Design Filter Number One Is a Golf Swing. Lululemon Golf Never Had One.
Technically Golf is betting a golf-native design brief beats Lululemon Golf's athleisure playbook. Why taste and order size matter more than stretch fabric.
Current-Generation Drivers Are $200 Off in September. TaylorMade Wrote That Calendar.
PXG cut $200 off current-generation Lightning drivers in early September. TaylorMade built the compressed launch calendar that makes those markdowns inevitable.
A League Where No Shot Travels 200 Yards. Blue Tees Put Its Name On It.
Blue Tees title-sponsors the Grass League Match Series postseason at the Boulders and Indian Wells. Why a rangefinder brand is buying a par-3 league.
Two Weight Ports Made It Illegal. Takomo's IGNIS D2 Runs One.
Takomo's IGNIS D2 driver replaces the non-conforming D1 at $329, dropping heel and toe weight ports for a single rear weight. What the fix reveals.
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