Golf Brand News
This is the desk's daily coverage. Brand moves, marketing plays, retail shifts, athlete deals, the WITB tells, and the what-does-this-mean takes the rest of golf media isn't writing.
Other publications cover the players. We cover the companies. The ones writing the checks, signing the deals, missing the moments, reading the room, and occasionally surprising everyone.
Filter by brand to track a specific name. Sort by date for the freshest. Every story here gets read against the Index, so when a brand makes a move you can see whether the data agrees.
Sun Day Red's Presidio won Best Low-Profile in MyGolfSpy's 2026 spikeless testing. The footwear strategy is starting to look real, even as DI momentum cools.
Honma and Bugatti unveil a three-line co-branded golf collection, including a 20-set 5 Star BERES. The strategy behind the partnership, decoded.
Five Iron Golf's new 30,000-square-foot Coral Gables flagship runs Callaway Tour Fitting exclusively, extending Callaway's experiential retail footprint.
TaylorMade's Sailor's Point Collection for U.S. Open week at Shinnecock leans on signal flags, lighthouses, and whaling history. The execution is the story.
Vessel swept MyGolfSpy's 2026 bag testing across all three categories. So why is the brand's DORMIED rank down 18% month-over-month?
Gina Kim's first LPGA Tour win at the Dow Championship puts a full PXG bag in the winner's circle as the brand navigates its big-box retail pivot.
Holderness & Bourne heads to the 2026 PGA Buying Summit in Frisco as the apparel-first event signals where golf retail is really headed for Spring 2027.
Sun Mountain launches the ClubGlider3 travel bag at $450, undercutting Vessel while keeping its patented rolling kickstand advantage intact.
Callaway's Five Iron Golf partnership is reshaping how OEMs reach new golfers. The Father's Day push reveals the real strategy behind the 2021 investment.
PXG's Stars & Stripes 250 Collection times a patriotic capsule and tour staff bags to U.S. Open week. The giveaway mechanic is the real story.
Top Flite's ionomer cover gave up 1,632 rpm of backspin to a Pro V1 in side-by-side testing. The value ball category's structural ceiling, examined.
MacGregor's MacBLK set beats Amazon Basics in a MyGolfSpy comparison, but the real story is which brands abandoned the sub-$600 beginner category.
Golftini's Fall 2026 Fast & Furious collection expands its Cool Guy men's line, testing whether 21 years of women's pro shop trust translates.
Holderness & Bourne got name-dropped in a Father's Day budget gift guide as the price ceiling Quince beats. The comparison says more than the snub.
Wilson Fit AI ties a proprietary AI fitting engine to a GC Quad and locks it behind a partner-fitter pin. It is a channel strategy, not a product launch.
FootJoy's Pro/SL women's spikeless shoe carries the same ARCTrax outsole that won the men's test, and it signals where women's golf footwear is heading.
Bridgestone Golf's $99.99 USA 250 Capsule pairs the 2026 TOUR B RX with patriotic styling in a DTC-exclusive drop timed to the U.S. Open.
FlightScope extends its free Golf Live swing analysis offer for Mevo+ and Gen2 owners through June 22, signaling a coaching-layer play against Trackman and Garmin.
J.T. Poston wins The Memorial with a SuperStroke Zenergy 1.0PT grip, extending the brand's quiet dominance of the PGA TOUR putter grip category.
Good Good Golf lands in Sandia Golf Club's new pro shop alongside Sun Day Red and Dunning, signaling the creator brand's move into Troon's wholesale ecosystem.
Fujikura's new Carlsbad HQ doubles warehouse space and upgrades enso motion capture. The strategic read on what the move signals for premium shaft competition.
Blue Tees Player Pro adds Dynamic Hole View, Green Heatmaps, and AI-adjusted yardages via free firmware. Garmin and Bushnell should pay attention.
Arccos published 668,000 par-3 shots of tracking data showing every handicap bracket loses strokes on the easy holes. The brand's editorial play is working.
Sun Day Red's Shinnecock capsule leans on flags and Tiger nostalgia, but the Presidio LE shoe is the only piece that signals where the brand is actually heading.
Cobra's BinkyBro collaboration targets the under-12 family market most OEMs ignore. Why the surf-skate-golf hat capsule is a structural bet, not a hat launch.
