Eight strokes gained putting in four rounds. That is the number SuperStroke will be quoting until Christmas, and it came off a grip that spent years sitting on a tour truck rather than a pro shop wall.
Jacob Bridgeman won the Biltmore Championship Asheville by two, going 66-67-64-61 for 26 under and 258 total, with a bogey-free Sunday that included eight birdies and an eagle. He led the field in strokes gained total at 15.893, strokes gained putting at 8.132, and birdies with 28. The check was $900,000 and 750 FedExCup points, and the 26-year-old did it in his first start of the Fall Season with a SuperStroke Zenergy 2.0 PT on his putter. It was his second PGA Tour win of 2026, ahead of his first Presidents Cup appearance.
Why Was the SuperStroke 2.0 PT Tour-Only for So Long?
The grip itself is not complicated. It is a slightly larger 1.0 PT: 1.02 inches wide, 10.60 inches long, 76 grams, pistol-shaped with a more pronounced arc under the top hand, built on the No Taper parallel profile that is SuperStroke's entire structural argument. Add the embossed SPYNE ridge underneath and the multi-zone texturing and you have a Zenergy line member that differs from its sibling by a fraction of an inch.
What makes it interesting is the distribution history. The 2.0 PT was a tour-only item, which in practice means it existed to satisfy a handful of players who wanted something between two retail sizes. Now it is available exclusively at superstrokeusa.com through the Off The Truck program. Not at Golf Galaxy. Not at the green grass shop. Direct, at full margin, from the brand.
How Does the Off The Truck Program Change SuperStroke's Business?
This is the part worth paying attention to. Golf has run the tour-only scarcity play for decades, from Circle T putters to Vokey WedgeWorks to Tour Issue shafts with the dot on the band. What almost none of those programs do is skip retail entirely and sell straight to the consumer, because the brands running them depend on the accounts they would be undercutting. SuperStroke can do it because Off The Truck is additive rather than a pivot. The core Zenergy and Traxion line still sits on every aftermarket wall in the country and still ships as stock equipment on putters from multiple OEMs. The tour-only tier is a second channel selling to the customer who was always going to buy anyway.
Grips are also the single cheapest way for an amateur to play what a pro plays. A $30 impulse purchase, installed in ten minutes, that genuinely is the same part. Nobody is buying Bridgeman's irons. Plenty of people will buy his grip on the strength of one putting stat, and SuperStroke knows exactly which stat to put in the subject line.
Does a Tour Win Actually Move Putter Grips?
The honest answer is that tour counts in this category are a function of penetration more than persuasion. SuperStroke users won 66 events across the major tours in 2025, 25 of them on the PGA Tour, for more than $68 million in first-place money. When a large share of the field is already on your product, wins accumulate on their own. The win release is the cheapest marketing in golf and it works anyway, because the grip is the one component where the tour proof and the retail product are identical.
What the Off The Truck framing does is convert that free win coverage into a direct sales funnel instead of a branding exercise that benefits a retailer. Sitting at 43rd of 215 brands in the bags and accessories field and flat month over month, SuperStroke's category problem is not awareness, it is margin per customer.
Watch whether the 2.0 PT stays a one-off or becomes a standing tier. If SuperStroke keeps promoting tour-van SKUs into DTC-only releases every time a staffer wins, it has quietly built a high-margin business on top of a product development process it was running for free. That is a better trajectory than another texture revision.
