The Anser That Almost Wasn't: PING Nearly Sold to Dunlop Before 1966
PING nearly sold to Dunlop before the Anser putter existed. The Solheim family's decision to stay independent shaped six decades of golf equipment history.
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Golf Brand News
This is the desk's daily coverage. Brand moves, marketing plays, retail shifts, athlete deals, the WITB tells, and the what-does-this-mean takes the rest of golf media isn't writing.
Other publications cover the players. We cover the companies. The ones writing the checks, signing the deals, missing the moments, reading the room, and occasionally surprising everyone.
Filter by brand to track a specific name. Sort by date for the freshest. Every story here gets read against the Index, so when a brand makes a move you can see whether the data agrees.
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PAGE 8Jun 30, 2026 to Jul 6, 202625 articles · 22 brands covered
The July 4th Gear Roundup Reveals What the Premium Golf Ball Market Actually Looks Like in 2026
Titleist's Pro V1 AIM Stars and Stripes edition anchors a July 4th gear roundup that reveals how much the premium golf ball market has stratified in 2026.
Blades Brown Calls His Odyssey Ai-ONE 'The Wand.' The Putter Detail Buried in His WITB Matters More Than the Driver.
Blades Brown's 2026 WITB features an Odyssey Ai-ONE Double Wide he calls 'the wand.' The alignment detail says more about the putter market than the driver.
Under Armour's Quiet Golf Comeback Finally Has a Shoe Worth Noticing
Under Armour's Drive Pro Clone just landed on a top-three list from a tester who logged 45 pairs this year. The golf line's quiet revival might finally have a product.
Titleist Pro V1x Posts a 94 in Ball Lab, and Zero Defects in 36 Balls Tells the Real Story
Titleist Pro V1x scores 94 in MyGolfSpy Ball Lab with zero defects across 36 balls and top-ten compression consistency. The real story is manufacturing.
The Iron MyGolfSpy Buried in Second Place Is the More Interesting Story
MyGolfSpy's 2026 player's distance iron test crowned Wilson, but the Mizuno Pro M-15 tells the more interesting story. Foresight's GCQuad powered the data.
Odyssey's 2026 MyGolfSpy Results: One Category Won, Two Categories Fell Apart
Odyssey's Ai-Dual S2S #7 topped MyGolfSpy's 2026 zero-torque testing. Its mallets, the category it built, finished 20th and 28th. What the data says.
The Qi4D Beat Its Own Max by 22 Yards. The Max Was Still the Better Hybrid.
TaylorMade's Qi4D outdrove the Qi4D Max by 22 yards in MyGolfSpy testing. The Max was still the better hybrid. The hybrid category has a marketing problem.
Good Good's Big Break Reboot Just Signed a Decking Company. That Tells You Everything.
Trex signs on as official sponsor of Big Break x Good Good, and the deal reveals how Good Good Golf is quietly building a vertically integrated media business.
TRUE Linkswear Bets on Americana at a Moment When the Brand Needs More Than a Colorway
TRUE linkswear drops a red, white, and blue Patriot Pack on the OG3 Pro and Knit Four. DORMIED on why the capsule is fine and the strategy needs more.
Viktor Hovland Just Gave J.Lindeberg Its Best Marketing Month in Years. The Numbers Say It Might Not Matter.
Viktor Hovland's Travelers win gave J.Lindeberg its biggest marketing moment of 2026. Why the brand's U.S. golf presence still isn't converting the airtime.
PING's Third-Generation Handoff Is the Anti-Private-Equity Case Study Golf Equipment Needed
PING is the only top-tier golf OEM with no outside capital, no debt, and a third-generation Solheim running the company. That structure is the real story.
Swag Golf Bets on America's 250th to Reverse a Rough Spring
Swag Golf's Red, White & Birdies Collection lands for America's 250th as the brand navigates a 33% ranking drop and a crowded irreverent-Americana category.
The Spikeless Revolution Has a Problem: Nobody on Tour Is Winning in Them
Nike Golf shoes carried the latest PGA Tour winner as Softspikes extends its streak to 25 straight, exposing the gap between tour reality and retail trends.
Jordan Spieth's Blade Problem Is Scotty Cameron's Blade Problem
Jordan Spieth is testing a L.A.B. Golf mallet. What his potential switch away from Scotty Cameron blades signals about the tour putter category.
Charlie Woods Runs Two Different Golf Pride Grips. There's a Reason.
Charlie Woods runs Golf Pride MCC Align grips through his irons but swaps to standard MultiCompound on his wedges. The reason matters for every amateur.
Makefield's July 4th Play: A Blue Putter, a #51/100 KBS Shaft, and the Last Real American-Made Argument in Golf
Makefield Putters is using America's 250th anniversary to plant a flag on domestic manufacturing, a claim most of the golf industry can no longer make.
True Spec Plants a Flag Six Miles From Augusta National. Foresight Comes Along for the Ride.
True Spec Golf opens its third Georgia fitting studio at Jones Creek, six miles from Augusta National, running on Foresight GCQuad hardware.
Fujikura's 250th Anniversary VENTUS TR Is a Charity Play With a Product Debut Hiding Inside
Fujikura's VENTUS TR USA 250th Anniversary shaft supports Folds of Honor and quietly debuts VeloCore+ technology in the TR Blue and TR Black profiles.
Summit Golf Brands Buys Its Way Into the Edward Burns Golf Movie. The Real Story Is Why It Works.
Summit Golf Brands outfitted Edward Burns' new golf comedy Finnegan's Foursome. Why the B. Draddy, Zero Restriction, and Fairway & Greene placement works.
Odyssey's Damascus Strategy Quietly Becomes Its Most Interesting Premium Play
Odyssey's third Damascus Milled drop adds a Jailbird Mini DB and the award-winning S2S Seven at $699. The premium putter strategy is no longer an experiment.
Mitsubishi Just Told the Industry the Color-Code Shaft Fitting System Is Broken
Mitsubishi's new Advanced Fitting Protocol argues the color-code shaft fitting system is wrong half the time. The industry will have to respond.
Summit Golf Brands Doubles Down on Green-Grass While Everyone Else Chases DTC
Summit Golf Brands promotes Brendan McHugh and Matt McFarlane to co-heads of global sales, doubling down on a wholesale-first strategy for Fairway & Greene.
Turtleson Hires the Nike Golf Lifer Who Just Left Galvin Green. That Tells You What's Next.
Turtleson hires Lou Delfino, former Nike Golf and Galvin Green sales leader, signaling a serious push into premium country club distribution.
TRUE Linkswear Lands Sergio Romo, and a Cleaner Look at What Athlete Endorsements Are Actually Worth
TRUE linkswear signs three-time World Series champion Sergio Romo to its United by Golf initiative. What the move says about athlete endorsements in golf.
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