The United Kingdom of Golf: Inside Reebok x MANORS II
MANORS is the 4th most in-demand golf brand in Britain and 52nd in America. Its second Reebok collab is a British campaign for an American problem.
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Golf Brand News
This is the desk's daily coverage. Brand moves, marketing plays, retail shifts, athlete deals, the WITB tells, and the what-does-this-mean takes the rest of golf media isn't writing.
Other publications cover the players. We cover the companies. The ones writing the checks, signing the deals, missing the moments, reading the room, and occasionally surprising everyone.
Filter by brand to track a specific name. Sort by date for the freshest. Every story here gets read against the Index, so when a brand makes a move you can see whether the data agrees.
Which Golf Brand Stories Are in The Feed?
A $40 Weekday Rate Now Buys You a Trackman. Ask What That Does to the Brand.
Golf Lounge 18's 11th venue opens in Nanuet with Trackman simulators and $40 weekday rates. The franchise channel is where launch monitor volume now lives.
Nobody Posts About an Ordering Portal. Sun Mountain's RepSpark Move Matters Anyway.
Sun Mountain joins RepSpark's B2B platform, betting that shelf space and reorder speed, not Instagram, remain the real moat in the golf bag category.
Two Wins In Ten Years Of Most Wanted Testing, And TaylorMade Still Owns The Driver Rack
Ten years of MyGolfSpy Most Wanted Driver winners: four PING, three Callaway, two TaylorMade. What the Qi4D win says about TaylorMade's driver strategy.
Five Stretch Layers and One Merino Sweater: Fairway & Greene Is Playing a Different Game
Fairway & Greene's Baruffa Merino Windsweater lands in MyGolfSpy's splurge tier. Why naming an Italian mill is a defensible strategy for a wholesale golf brand.
20 of 36 Balls Over the USGA Weight Limit. Snell's Cast Urethane Return Is a Factory Story.
Snell's MTB Black LTD returns with a cast urethane cover at $38.99 a dozen. The spec is really an announcement about which factory is making it.
The Cheapest Customer Acquisition Tool in Golf Is a Gapping Calculator. PXG Just Built One.
PXG launched a wedge gapping calculator that ends at a fitting appointment. The funnel, the $199 vs $299.99 ladder, and why the inputs are the weak point.
Four Shafts in the Winning Bag, One Profile, and It Launched Before Adjustable Hosels: Graphite Design's DI Problem
Graphite Design won on LIV Golf and the LET in the same weekend, but the four Tour AD DI shafts in one winning bag reveal the brand's real problem.
A 25% Revenue Jump Got Credited to the Teeing System, Not the Launch Monitor. Trackman Has a Range Problem.
A Charlotte range credits 25% revenue growth to Power Tee's leased teeing system, with Trackman listed as a feature. What that says about range tech economics.
A Grip Amateurs Could Never Buy Is Now SuperStroke's DTC Test Case
SuperStroke's tour-only Zenergy 2.0PT putter grip is now DTC-exclusive after Michael Brennan's Wyndham win. The Off The Truck program is the real story.
Nine of Ten Playoff Players Wear Spikes. Retail Went the Other Way, and FootJoy Sells Both.
Softspikes hit 31 straight PGA TOUR wins with FootJoy footwear, and 62 of 70 Playoff qualifiers wear spikes. The retail floor went spikeless. Here is the split.
777 Juniors From 42 Countries and One Logo: Inside Callaway's Cheapest Marketing Buy
Callaway's FCG World Championship title sponsorship adds Colombia as an exclusive qualifying partner. Why junior golf is the cheapest brand buy in the category.
The Cart Strap Always Covers Your Pockets. Sun Mountain Finally Engineered Around It.
Sun Mountain's H2NO C-130 waterproof cart bag fixes the cart-strap flaw every bag has, with 14 full-length dividers and nine sealed pockets.
50.1% Gross Margin, $11 Million in Tariff Refunds and the Business Callaway Deleted to Get There
Callaway posted 50.1% gross margin and $75.2M in Q2 profit. The margin came from tariff refunds, price increases and the low-margin business it cut.
Longest In Four Iron Categories, First In None: The Pattern Inside Callaway's 2026 Lineup
Callaway led distance in four 2026 iron categories and won none outright. A look at what MyGolfSpy's testing reveals about Callaway's design brief.
Women's Golf Never Got a ShotLink. Trackman's Solheim Cup Deal Is the Workaround.
Trackman is the 2026 Solheim Cup ball tracking supplier at Bernardus Golf, filling a gap women's golf has had since ShotLink went tour-wide in 2003.
A Removable Ball Marker Built Into the Shoe Is the Rare Golf Feature Nobody Tried. Payntr Just Did.
Payntr Golf's Students collab hides a magnetic, swappable ball marker in the shoe. Why that tooling decision matters more than the faux stingray leather.
Two Testers Kept the Irons. Wilson's Problem Has Never Been the Irons.
Wilson's DYNAPWR Forged won Most Wanted and survived a six-week forum test. Why testing wins still don't convert into iron market share for Wilson Golf.
A $171 Cut on a Current-Gen Driver in June Is Not a Sale. It's a Warning TaylorMade Already Lived Through.
PING cut $171 off current-gen G440 drivers in June. TaylorMade already learned what in-season discounting costs. What this week's deals signal for golf retail.
Payntr Just Invented a Golf Shoe Holiday. Nike Has Been Running That Play Since 2014.
Payntr Golf declares August 7 an annual drop date with the Eighty Seven SC Big Logo. A sneaker-culture play in a category that has never had a drop calendar.
Odyssey Cut New Tooling for Left-Handed Damascus Putters and Refused to Charge for It
Odyssey is releasing three left-handed Damascus Milled putters at $699.99, absorbing new tooling costs rather than charging lefties a premium. What it signals.
Costco Found The One Club Category Golf Can't Protect. It's Selling Three Forged Wedges For $200.
Costco's $200 Kirkland Signature forged wedge set attacks golf's only true consumable club category, and the wedge market has no IP left to defend itself with.
Adidas Put BOOST Back in the CODECHAOS. That's an Admission, Not an Upgrade.
Adidas restored full-length BOOST to the CODECHAOS 27 BOA after a lukewarm 25. Why the foam swap backfired and what it signals for golf footwear pricing.
50 Million Swings Later, The Stack Finally Ships to Android
The Stack System says golfers have logged 50 million recorded swings, and speed training is finally on Android via web app after years of iOS exclusivity.
The Callaway Logo on That Fall Polo Is a Royalty Check, Not a Product Decision
Callaway's Summer/Fall 2026 apparel line is designed by Perry Ellis under license. What that structure says about the brand's soft goods strategy.
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