Tour Edge's Zero T Putter Line Is a Direct Shot at the $199 Price Point Nobody Owns
Tour Edge launches the Zero T Putter Series at $199.99, targeting an underserved price tier with torque-reduction engineering and four distinct head shapes.
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Golf Brand News
This is the desk's daily coverage. Brand moves, marketing plays, retail shifts, athlete deals, the WITB tells, and the what-does-this-mean takes the rest of golf media isn't writing.
Other publications cover the players. We cover the companies. The ones writing the checks, signing the deals, missing the moments, reading the room, and occasionally surprising everyone.
Filter by brand to track a specific name. Sort by date for the freshest. Every story here gets read against the Index, so when a brand makes a move you can see whether the data agrees.
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PAGE 8May 18, 2026 to May 21, 202625 articles · 22 brands covered
Who Makes McLaren Golf Clubs?
McLaren Golf clubs are made by McLaren Racing in partnership with 8AM Golf. The clubs use MIM technology and are designed by a team of former Titleist, Cobra, and Callaway…
Who Owns McLaren Golf?
McLaren Golf is owned by McLaren Racing, a subsidiary of McLaren Group. The launch is in partnership with 8AM Golf, parent of GOLF.com.
Where Is Manors Golf From?
Manors Golf is from London, England, founded in 2019 by Jojo Regan, Luke Davies, and Nick Watts. The brand draws from British heritage golf aesthetics.
Who Owns Takomo Golf?
Takomo Golf is owned by founder and CEO Sebastian Haapahovi. Grant Horvat and the Bryan Bros became minority shareholders in January 2025.
How Much Are McLaren Golf Clubs?
McLaren Golf clubs cost $375 per club, or about $2,625 for a 7-club iron set. Both Series 1 and Series 3 irons are priced the same.
Who Owns Manors Golf?
Manors Golf is owned by founders Jojo Regan, Luke Davies, and Nick Watts, with strategic angel investors including actor Nicholas Hoult and Jungle's Tom McFarland.
Are Takomo Irons Good?
Yes, Takomo irons are good. The Iron 201 is forged from S20C steel (same grade Miura uses) and sells for ~$589, roughly half the cost of comparable OEM sets.
Tour Edge Exotics CB Tops MyGolfSpy's Player's Iron Test and Nobody Noticed
Tour Edge Exotics CB led MyGolfSpy's 2026 player's iron test in Strokes Gained and proximity. Why isn't anyone paying attention?
Srixon's Annual Ball Promo Returns as the Brand Climbs the Rankings
Srixon's buy two, get one free golf ball promo runs through June 21, covering Z-STAR, Q-STAR, and Soft Feel lines at up to 33% off.
Sun Day Red's Women's Osprey Makes the Case That Golf Shoes Should Work Everywhere
Sun Day Red's Women's Osprey golf shoe bridges lifestyle and performance, signaling the brand's serious investment in the growing women's golf market.
Sunday Golf Uncorks a Wine Collab That Has Nothing to Do With Tiger
Sunday Golf partners with Adkins Family Vineyards on SUNDAY red wine, a $25 collab targeting the same casual golfer buying their award-winning bags.
Blue Tees Bets on Content Golf with Grass League Sponsorship
Blue Tees Golf becomes presenting sponsor of Grass League's Match Series, integrating its Rainmaker launch monitor into the par-3 league's broadcast.
Bad Birdie's Americana Play Signals a Brand Ready to Graduate From Disruptor to Institution
Bad Birdie's Eagle Has Landed Collection blends Americana with performance fabric in a summer drop that signals brand maturity beyond loud prints.
Arccos Turns 3.5 Million Shots Into a Case Against Every Other Rangefinder on the Market
Arccos data from 3.5 million shots argues slope-only rangefinders solve less than 20% of the yardage problem. Wind is the real factor.
Sun Day Red Takes Top Spot in Women's Golf Polo Showdown
Sun Day Red wins best women's golf polo in MyGolfSpy's 2026 test, beating RLX, Peter Millar, and Vineyard Vines on performance and fit.
Cleveland Golf Bets Its Future on 130 Yards and In
Cleveland Golf's new campaign signals a full retreat to wedges and putters. The brand is betting its future on owning the 130-yard-and-in category.
460 Million Shots Later, Shot Scope Finally Figured Out What Golfers Actually Need to See
Shot Scope launches the Shot Scope 6, distilling 460 million shots into six key metrics designed to simplify game improvement for overwhelmed golfers.
J.Lindeberg's Summer Holiday Collection Bets Big on the Golf-to-Everywhere Wardrobe
J.Lindeberg launches Summer Holiday 2026, a three-pillar collection bridging golf performance and fashion-forward lifestyle apparel.
TaylorMade's Qi4D LS Is the Low-Spin Driver Built for Players Who Shouldn't Be Playing Low-Spin Drivers
TaylorMade's Qi4D LS targets the gap between low-spin marketing and mid-handicap reality. Whether the forgiveness claim holds is the real test.
Tour Edge Wants to Own the Value Zero-Torque Category Before Anyone Else Does
Tour Edge launches four zero-torque putters at $199.99 each, undercutting L.A.B. Golf and Odyssey in a category land grab.
Vessel Wants to Dress You Now, Not Just Carry Your Clubs
Vessel launches SS26 apparel line with polos, pants and a Payntr footwear collab. A smart brand extension or a crowded market play?
Nike Golf Takes a Public Hit as MyGolfSpy Names Roshe G Among Most Overrated Shoes of 2026
MyGolfSpy names Nike Roshe G and Jordan Air Rev among most overrated golf shoes of 2026, raising questions about Nike Golf's footwear strategy.
Golf Pride's Zero Taper Putter Grip Takes Direct Aim at SuperStroke's Dominance
Golf Pride's Zero Taper putter grip challenges SuperStroke's dominance with a stability-focused design that preserves feel through impact.
A JGTO Win Won't Fix Graphite Design's Visibility Problem
Graphite Design's Tour AD shafts won another JGTO title, but the brand's visibility continues to slide. Engineering excellence alone isn't enough.