TravisMathew

Founded 2007 · Huntington Beach, California, USA

Apparel & Footwear

#3

Global Rank

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TravisMathew launched in 2007 from Huntington Beach, California with a vision to create golf apparel that reflected Southern California's relaxed lifestyle rather than country club formality. Founders Travis Brasher and Matthew Carver built the brand around versatile pieces that worked equally well on the golf course and at post-round gatherings, soft fabrics, relaxed fits, and casual styling that prioritized comfort over traditional golf's structured aesthetic. The approach resonated with younger golfers and lifestyle-focused players who rejected the stiff polos and pleated pants that dominated golf apparel, helping TravisMathew grow rapidly through golf specialty retail and upscale pro shops before Callaway Golf acquired the brand in 2008 for $70 million and later merged it into Topgolf Callaway Brands. Under Callaway ownership, TravisMathew expanded significantly while maintaining its core identity as the laid-back alternative to performance-technical brands like Nike and Under Armour or traditional names like Peter Millar and Ralph Lauren. The product line includes polos with softer hand-feel than moisture-wicking synthetics, joggers and chino-style pants that replaced traditional golf slacks, outerwear with streetwear influences, and accessories that blur lines between athletic and casual wear. TravisMathew achieved substantial tour presence through partnerships with players including Jon Rahm and Keegan Bradley, lending performance credibility while maintaining the approachable, non-stuffy brand personality that differentiates it from technical competitors. The brand's market positioning targets golfers aged 25-45 who view golf as part of an active lifestyle rather than a formal sport requiring specialized wardrobes. TravisMathew's success prompted numerous imitators and validated the broader shift toward casual golf apparel that accelerated during COVID-19 as courses relaxed dress codes. Retail distribution spans higher-end golf shops, TravisMathew branded stores, and strategic partnerships with resort courses and clubs that cater to younger demographics. Industry analysts view TravisMathew as one of Callaway's most successful acquisitions, the brand has maintained double-digit growth while expanding beyond golf into lifestyle retail, essentially becoming a California casual brand that happens to make excellent golf apparel rather than a golf brand attempting lifestyle credibility.