Fairway & Greene

Founded 1995 · New York, USA

Apparel & Footwear

#117

Global Rank

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Fairway & Greene has been a quiet staple in private club pro shops and resort courses for nearly three decades, producing classic golf apparel that prioritizes consistency, quality, and traditional styling over trend-driven design. Founded in 1995 and based in New York, the brand was acquired by Summit Golf Brands, which also owns Straight Down and other golf apparel labels. Fairway & Greene's core offerings include pique polos, quarter-zips, performance pants, and outerwear built from reliable fabrics and cut in traditional fits that appeal to older, more conservative golfers. The brand's aesthetic is deliberate and understated: solid colors, subtle patterns, and minimal branding that blend seamlessly into the traditional golf environment. Fairway & Greene has built strong relationships with private clubs, country clubs, and resort properties, often producing custom logoed apparel for memberships and events. This B2B distribution model has allowed the brand to maintain steady sales without the marketing overhead required to compete in the direct-to-consumer or tour-driven segments. While not a household name among younger golfers or those outside the club system, Fairway & Greene represents a reliable, mid-to-upper-tier option for golfers who value familiarity and quality over innovation or style leadership. The brand competes with labels like Peter Millar, Ralph Lauren Golf, and Donald Ross Sportswear in the traditional, club-focused segment. Its positioning reflects a segment of the market that values consistency and understated professionalism, qualities that resonate with the private club demographic. In an era of rapid change in golf apparel, Fairway & Greene has remained largely unchanged, which is both a strength and a limitation depending on the golfer's priorities.