RLX Golf

Founded 2012 · New York, New York, USA

Apparel & Footwear

#103

Global Rank

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RLX Golf represents Ralph Lauren's answer to the intersection of performance technology and luxury aesthetics, launched in 2012 as a technical evolution of the brand's long-standing golf presence. While Ralph Lauren has dressed golfers for decades, most visibly through its association with the U.S. Open and Ryder Cup teams, RLX Golf specifically addresses the modern demand for golf apparel that delivers athletic performance without abandoning the refined, classic American style that defines the Ralph Lauren brand. The line employs technical fabrics engineered for moisture management, UV protection, and stretch performance while maintaining the silhouettes, details, and aesthetic codes associated with Ralph Lauren: subtle patterns, quality construction, and design references to East Coast country clubs and athletic heritage. RLX polos feature performance materials but retain traditional golf styling, collars, button plackets, and fits that satisfy formal course dress codes. The collection extends to pants, outerwear, and accessories, all balancing technical requirements with the visual language of traditional golf. RLX Golf benefits from Ralph Lauren's substantial tour presence and partnerships. The brand has dressed major championship winners and maintains visibility at premier golf events, providing aspirational context that pure performance brands often lack. This tour credibility combines with Ralph Lauren's luxury retail distribution, placing RLX Golf in premium department stores and brand boutiques alongside the broader Ralph Lauren collection. Pricing reflects the luxury positioning, with polos typically starting around $125-150 and performance outerwear exceeding $300, positioning RLX Golf above mainstream performance brands but aligned with luxury golf labels. The line targets golfers who prioritize style and brand heritage alongside performance, often older and more affluent than the audience for newer lifestyle golf brands. RLX Golf represents the traditional luxury brand's approach to modern golf: technical innovation deployed in service of timeless style rather than as a replacement for it, appealing to golfers for whom golf apparel remains distinct from general athletic wear.