Extracurricular

Founded 2021 · Los Angeles, California, USA

Apparel & Footwear
#195
Global Rank
View Index →

Extracurricular is Chris Rosaasen's second act, and he has been open about what that means. Having run TravisMathew as CEO, he founded Extracurricular in Los Angeles in 2021 with an explicit brief to make it more elevated than what he built before, describing the target as JFK meets Steve McQueen. The brand's positioning line is walking the line between refinement and irreverence, which is a phrase you will find in nearly every press release it issues. Its distribution strategy has been almost entirely athlete-led: Dustin Johnson is the official apparel partner for on-course and off-course clothing and works on product development and testing rather than just wearing it, the brand became official on-course apparel sponsor of 4Aces GC across LIV Golf in 2023, and it signed Anthony Kim in 2024 for the AK Official collection including the Girl Dad polos tied to his comeback. Wholesale followed through the PGA Buying Summit. It is a LIV-heavy roster, which is a real bet on where attention goes.

DI Score 0.1
MoM Change -33.3%
3M Trend -53.3%
12M Trend -68.0%

Updated Jun 2026

Extracurricular Interest Over Time

How search demand for Extracurricular has moved over time, indexed against the rest of the field.

Brand index Global index avg Projected

Rankings by Market

Brand interest is not uniform. Where Extracurricular is searched hardest, and where it lags, varies market to market.

Market Rank DI vs Last Month Year-over-Year Index Size
🌎 Global #195 0.1 -33.3% -68.0% 3.3M
🇺🇸 United States #189 0.1 -33.3% -70.5% 2.4M
🇯🇵 Japan #189 0.1 0.0% 74K
🇰🇷 South Korea #184 -100.0% -100.0% 19K
🇬🇧 United Kingdom #189 -50.0% -66.7% 233K
🇨🇦 Canada #200 0.0% -80.0% 278K
🇨🇳 China #189 4K
🇦🇺 Australia #188 0.1 0.0% 0.0% 91K
🇩🇪 Germany #208 -100.0% 66K
🇸🇪 Sweden #207 80K
🇫🇷 France #193 0.1 49K

Frequently Asked

Is Extracurricular a good golf brand?

As of Jun 2026, Extracurricular ranks #195 of 215 golf brands on the DORMIED Index with a DI score of 0.1. Its search interest is down 53.3% over the last three months. Its strongest market is Japan, where it ranks #140.

Similar Brands

Same category · closest search interest

Latest

Top Stories