Extracurricular

Founded 2021 · Los Angeles, California, USA

Apparel & Footwear
#202
Global Rank
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Key Takeaways

Extracurricular ranks #202 of 215 golf brands on the DORMIED Index for Jul 2026, with a Demand Index score of 0.1, down 34.4% month over month. Its strongest single market is South Korea, where it ranks #179. Extracurricular is an Apparel & Footwear brand, founded in 2021, based in Los Angeles, California, USA.

Extracurricular is Chris Rosaasen's second act, and he has been open about what that means. Having run TravisMathew as CEO, he founded Extracurricular in Los Angeles in 2021 with an explicit brief to make it more elevated than what he built before, describing the target as JFK meets Steve McQueen. The brand's positioning line is walking the line between refinement and irreverence, which is a phrase you will find in nearly every press release it issues. Its distribution strategy has been almost entirely athlete-led: Dustin Johnson is the official apparel partner for on-course and off-course clothing and works on product development and testing rather than just wearing it, the brand became official on-course apparel sponsor of 4Aces GC across LIV Golf in 2023, and it signed Anthony Kim in 2024 for the AK Official collection including the Girl Dad polos tied to his comeback. Wholesale followed through the PGA Buying Summit. It is a LIV-heavy roster, which is a real bet on where attention goes.

DI Score 0.1
MoM Change -34.4%
3M Trend -59.6%
12M Trend -76.1%

Updated Jul 2026

Extracurricular Interest Over Time

How search demand for Extracurricular has moved over time, indexed against the rest of the field.

Brand index Global index avg Projected

Rankings by Market

Brand interest is not uniform. Where Extracurricular is searched hardest, and where it lags, varies market to market.

Market Rank DI vs Last Month Year-over-Year Index Size
🌎 Global #202 0.1 -34.4% -76.1% 3.1M
🇺🇸 United States #192 0.1 -19.2% -70.8% 2.3M
🇯🇵 Japan #190 -100.0% 70K
🇰🇷 South Korea #179 0.3 0.0% 19K
🇬🇧 United Kingdom #197 0.0% -66.7% 237K
🇨🇦 Canada #202 0.0% -66.7% 267K
🇨🇳 China #192 4K
🇦🇺 Australia #208 -100.0% -100.0% 95K
🇩🇪 Germany #198 0.1 0.0% 72K
🇸🇪 Sweden #194 0.1 0.0% 84K
🇫🇷 France #200 -100.0% -100.0% 44K

Frequently Asked Questions

Who owns Extracurricular?

Extracurricular is independently owned.

Where is Extracurricular based?

Extracurricular is based in Los Angeles, California, USA.

When was Extracurricular founded?

Extracurricular was founded in 2021.

Is Extracurricular a good golf brand?

As of Jul 2026, Extracurricular ranks #202 of 215 golf brands on the DORMIED Index with a DI score of 0.1. Its search interest is down 59.6% over the last three months. Its strongest market is South Korea, where it ranks #122.

The Scorecard · Newsletter

Where does Extracurricular go next month?

Extracurricular is ranked #202 of 215 and moved -34.4% this month. The Scorecard explains the moves that mattered.

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One of our favorite X accounts... deeply researched and very well written.
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