Descente

Founded 1935 · Osaka, Japan

Apparel & Footwear
#129
Global Rank
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Key Takeaways

Descente ranks #129 of 215 golf brands on the DORMIED Index for Jul 2026, with a Demand Index score of 1.0, down 33.3% month over month. Its strongest single market is China, where it ranks #12. Descente is an Apparel & Footwear brand, founded in 1935, based in Osaka, Japan.

Descente is a 90-year-old Japanese sportswear company that most American golfers have never heard of and most Japanese and Korean golfers regard as a benchmark. Takeo Ishimoto opened a men's retail store in Osaka in February 1935, moved into baseball uniforms after the war, pivoted to skiwear in 1954 on the advice of Japan's first professional skier, and registered the Descente trademark in 1961. The three-arrow logo represents traverse, schuss and side-slip. The company introduced Munsingwear golf apparel to Japan in 1964 and has been in the category ever since, and its technical credibility comes from the ski side: Motion 3D patterning, HEAT NAVI thermal fabrics, the aerodynamic Magic Suit that dominated World Cup podiums in 1979. Descente Ltd. trades on the Tokyo exchange under 8114, with Itochu as controlling shareholder since 2019, and the golf division is now one of its steadier revenue lines against the cyclicality of winter sport. In markets where DORMIED tracks Japanese and Korean demand, this is not a niche brand. It is a top-tier one.

DI Score 1.0
MoM Change -33.3%
3M Trend -17.6%
12M Trend -70.4%

Updated Jul 2026

Descente Interest Over Time

How search demand for Descente has moved over time, indexed against the rest of the field.

Brand index Global index avg Projected

Rankings by Market

Brand interest is not uniform. Where Descente is searched hardest, and where it lags, varies market to market.

Market Rank DI vs Last Month Year-over-Year Index Size
🌎 Global #129 1.0 -33.3% -70.4% 3.1M
🇺🇸 United States #155 0.5 -53.7% -75.6% 2.3M
🇯🇵 Japan #25 7.3 0.0% -33.0% 70K
🇰🇷 South Korea #41 3.1 +28.6% +80.0% 19K
🇬🇧 United Kingdom #92 1.4 +52.4% -83.2% 237K
🇨🇦 Canada #114 1.2 -18.8% -45.8% 267K
🇨🇳 China #12 17.9 +40.0% +40.0% 4K
🇦🇺 Australia #91 1.7 +21.4% -34.6% 95K
🇩🇪 Germany #106 0.5 +66.7% -70.6% 72K
🇸🇪 Sweden #111 0.3 +100.0% -63.6% 84K
🇫🇷 France #102 0.4 -25.0% -66.7% 44K

Frequently Asked Questions

Who owns Descente?

Descente is independently owned, operating as Descente Ltd. (TYO: 8114).

Where is Descente based?

Descente is based in Osaka, Japan.

When was Descente founded?

Descente was founded in 1935.

Is Descente a good golf brand?

As of Jul 2026, Descente ranks #129 of 215 golf brands on the DORMIED Index with a DI score of 1.0. Its search interest is down 17.6% over the last three months. Its strongest market is China, where it ranks #10.

The Scorecard · Newsletter

Where does Descente go next month?

Descente is ranked #129 of 215 and moved -33.3% this month. The Scorecard explains the moves that mattered.

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