Descente

Founded 1935 · Osaka, Japan

Apparel & Footwear
#121
Global Rank
View Index →

Descente is a 90-year-old Japanese sportswear company that most American golfers have never heard of and most Japanese and Korean golfers regard as a benchmark. Takeo Ishimoto opened a men's retail store in Osaka in February 1935, moved into baseball uniforms after the war, pivoted to skiwear in 1954 on the advice of Japan's first professional skier, and registered the Descente trademark in 1961. The three-arrow logo represents traverse, schuss and side-slip. The company introduced Munsingwear golf apparel to Japan in 1964 and has been in the category ever since, and its technical credibility comes from the ski side: Motion 3D patterning, HEAT NAVI thermal fabrics, the aerodynamic Magic Suit that dominated World Cup podiums in 1979. Descente Ltd. trades on the Tokyo exchange under 8114, with Itochu as controlling shareholder since 2019, and the golf division is now one of its steadier revenue lines against the cyclicality of winter sport. In markets where DORMIED tracks Japanese and Korean demand, this is not a niche brand. It is a top-tier one.

DI Score 1.5
MoM Change +24.1%
3M Trend +11.0%
12M Trend -18.2%

Updated Jun 2026

Descente Interest Over Time

How search demand for Descente has moved over time, indexed against the rest of the field.

Brand index Global index avg Projected

Rankings by Market

Brand interest is not uniform. Where Descente is searched hardest, and where it lags, varies market to market.

Market Rank DI vs Last Month Year-over-Year Index Size
🌎 Global #121 1.5 +24.1% -18.2% 3.3M
🇺🇸 United States #132 0.9 +90.0% -20.8% 2.4M
🇯🇵 Japan #26 6.0 -18.1% -18.1% 74K
🇰🇷 South Korea #43 1.9 -22.2% -22.2% 19K
🇬🇧 United Kingdom #114 0.9 -19.2% -56.3% 233K
🇨🇦 Canada #114 1.2 +23.1% -17.9% 278K
🇨🇳 China #16 15.6 -28.6% 0.0% 4K
🇦🇺 Australia #101 1.7 0.0% 0.0% 91K
🇩🇪 Germany #120 0.4 -40.0% -72.7% 66K
🇸🇪 Sweden #120 0.1 -50.0% -60.0% 80K
🇫🇷 France #99 0.5 0.0% -42.9% 49K

Frequently Asked

Is Descente a good golf brand?

As of Jun 2026, Descente ranks #121 of 215 golf brands on the DORMIED Index with a DI score of 1.5. Its search interest is up 11.0% over the last three months. Its strongest market is China, where it ranks #14.

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