ANEW

Founded 2016 · Seoul, South Korea

Apparel & Footwear
#148
Global Rank
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What Should You Know About ANEW?

ANEW ranks #148 of 215 golf brands on the DORMIED Index for Aug 2026, with a Demand Index score of 0.3, down 15.8% month over month. Its strongest single market is Japan, where it ranks #22. ANEW is an Apparel & Footwear brand, founded in 2016, based in Seoul, South Korea.

ANEW is one of the brands that explains why South Korea, a country of 52 million, outspends the United States on golf apparel. Minkyu Park founded it in Seoul in 2016 and by 2022 it ranked fifth among Korean golf brands by reputation, behind PXG, Nike and J.Lindeberg. The proposition is in-house technical development paired with in-house design, and the result is apparel that reads as fashion first and performs like sportswear: four-way stretch, moisture management calibrated for a full eighteen, UPF-rated fabrics, and a colour and silhouette sensibility closer to contemporary womenswear than to anything in a Western pro shop. The brand runs retail in Korea, the US, Japan, China and Thailand, and has collaborated with New Era, FILA and Terra. ANEW is a useful stress test for the Index, because Korean golf apparel demand behaves differently from every other market DORMIED tracks. A brand can be a top-five name at home and register almost nothing in the UK. That gap is the story, not the noise.

DI Score 0.3
MoM Change -15.8%
3M Trend -5.3%
12M Trend +23.1%

Updated Aug 2026

ANEW Interest Over Time

How search demand for ANEW has moved over time, indexed against the rest of the field.

Brand index Global index avg Projected

Where Does ANEW Rank in Each Market?

Brand interest is not uniform. Where ANEW is searched hardest, and where it lags, varies market to market.

Market Rank DI vs Last Month Year-over-Year Index Size
🌎 Global #148 0.3 -15.8% +23.1% 3.7M
🇺🇸 United States #171 0.1 0.0% +22.9% 2.6M
🇯🇵 Japan #22 8.9 -33.0% +51.3% 67K
🇰🇷 South Korea #23 5.9 0.0% +142.9% 19K
🇬🇧 United Kingdom #174 0.1 -33.3% -60.0% 268K
🇨🇦 Canada #147 0.3 0.0% -47.6% 309K
🇨🇳 China #54 3.1 0.0% 0.0% 4K
🇦🇺 Australia #156 0.3 0.0% 0.0% 110K
🇩🇪 Germany #168 0.1 0.0% 0.0% 75K
🇸🇪 Sweden #153 0.1 0.0% 0.0% 90K
🇫🇷 France #146 0.2 0.0% 0.0% 45K

What Do Golfers Ask About ANEW?

Who owns ANEW?

ANEW is independently owned.

Where is ANEW based?

ANEW is based in Seoul, South Korea.

When was ANEW founded?

ANEW was founded in 2016.

Is ANEW a good golf brand?

As of Aug 2026, ANEW ranks #148 of 215 golf brands on the DORMIED Index with a DI score of 0.3. Its search interest is down 5.3% over the last three months. Its strongest market is Japan, where it ranks #22.

The Scorecard · Newsletter

Where Does ANEW Go Next Month?

ANEW is ranked #148 of 215 and moved -15.8% this month. The Scorecard explains the moves that mattered.

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Same category · closest search interest

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